Competitive Edge - Sports & Entertainment Marketing News

Justin Bieber Closes Sale to Hipgnosis for $200M — Company’s Biggest Deal to Date


Hipgnosis Songs Capital has closed its deal to buy 100% of Justin Bieber‘s publishing, as well as his artist royalties from his master recordings and neighboring rights, Hipgnosis has confirmed.

Click here to read the story at

Discussion Questions:

  1. What is licensing?
  2. What are royalties?
  3. Why is licensing important in entertainment business?
  4. Who is Hipgnosis?
  5. Why would they want to purchase the rights to Justin Bieber’s catalog of music?
  6. Why would Justin Bieber sell the rights to his music?
  7. What is negotiation?
  8. Why is negotiation an important part of the sales process?
  9. How do you think negotiation impacts deals like this one between a company (Hipgnosis) and artist (Bieber)?
  10. This news story suggests that Bieber’s catalog might be considered a riskier investment than an artist like Bruce Springsteen. Why is that and how did that perceived risk impact the sale price?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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