The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Sales and Service:
There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing. Click here to read the story at golf.com. Discussion Questions:
Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where? Click here to read the story at denver7.com. Discussion Questions:
Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:
Hipgnosis Songs Capital has closed its deal to buy 100% of Justin Bieber‘s publishing, as well as his artist royalties from his master recordings and neighboring rights, Hipgnosis has confirmed. Click here to read the story at billboard.com. Discussion Questions:
Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event. Click here to read the story at bloomberg.com. Discussion Questions: What is advertising? Why do businesses and brands advertise? What are ratings? Why are ratings Read more…
The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a Read more…
The Los Angeles Rams won their second Super Bowl in franchise history, beating the Cincinnati Bengals on Sunday. But NFL sponsors Nike, Pepsi and Bose also came out on top, according to an early version of in-game media valuations seen by CNBC. Click here to read the story at cnbc.com. Read more…
Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a Read more…
The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official e-commerce partner, video-on-demand partner, and affiliate marketing partner. The original deal was reported to be worth US$20 million a year, one of the biggest patch deals in the NBA. Read more…