Competitive Edge
Category: Lesson 12.1 – Careers

MSG Sphere will dazzle — but it’s not a sports arena

It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in

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MLB lockout: MLB, MLBPA agree on new CBA

More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective

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Callaway to ‘Pause’ Longtime Relationship With Phil Mickelson

Longtime Phil Mickelson partner Callaway said Friday night it plans to “pause’’ its relationship with the Hall of Fame golfer, who has played and endorsed the clubs since 2004. Click here to read the story at si.com. Discussion Questions: What is publicity? What is product endorsement? What characteristics do you

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How much is a movie appearance worth to a brand?

In the 2000 film Cast Away, Tom Hanks’ co-star isn’t Leonardo DiCaprio, Meg Ryan, or some other A-list actor. It’s a volleyball, courtesy of Wilson Sporting Goods. Throughout the film, the volleyball enjoys 10.5 minutes of screen time worth an estimated $1.85m+ in advertising value. And for this exposure, Wilson paid a grand total of

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