Competitive Edge
Category: Lesson 7.4 – Customer Service

New Orleans Pelicans Respond To Frustrated Fans, Detail Marketing Plan

The New Orleans Pelicans are weathering several storms brewing around the Smoothie King Center and they do not all revolve around Zion Williamson. Ben Hales (Senior Vice President, Chief Operating Officer for the New Orleans Saints and New Orleans Pelicans) and Jen Martindale (Vice President, Brand Strategy at New Orleans Saints and

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Golden State Warriors renew ‘US$20m a year’ Rakuten patch deal

The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official e-commerce partner, video-on-demand partner, and affiliate marketing partner. The original deal was reported to be worth US$20 million a year, one of the biggest patch deals in the NBA.

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Is Disney’s Genie Smarter Than Disneyland Fans?

Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest

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A Different View of NIL

Like so many, I’m thrilled that the student-athletes have the opportunity to make money while in school. This should have happened a long time ago. Yet, like so many others, I have concerns about how the players are going to do it. Will they have the time and dedication to

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