Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
America’s stadiums may be silent, but its fans aren’t, and the Cheeseheads of Green Bay are proving that they are the loudest of them all: The Lambeau loyalists come out on top in the Forbes ranking of the best fans in sports. Measuring passion is a tricky thing. Crazy certainly Read more…
Many professional athletes can struggle financially once they retire. One big exception is former basketball star Shaquille O’Neal. It’s no secret that former athletes often experience post-career money problems. In the NBA, for instance, a staggering 60% of players go broke within five years of leaving the sport. Click here to read Read more…
PBR (Professional Bull Riders) was back in action last weekend in Oklahoma with a closed-to-fans, made-for-TV event produced by a skeleton crew, following a five-week Coronavirus-caused hiatus. No fans were in attendance, and social distancing, functional separation and other safety measures were in full force as the cowboys of the Read more…
The NCAA announced on Wednesday the support of a proposal for college athletes to profit off their name, image and likeness. The day marked an important step in the NIL legislation, which should be formally passed in January and put in place in time to start the 2021 football season. Read more…
The sudden disappearance of sports will erase at least $12 billion in revenue and hundreds of thousands of jobs, an economic catastrophe that will more than double if the college football and NFL schedules are wiped out this fall by the coronavirus pandemic, an analysis conducted for ESPN shows. Click here to Read more…
The NFL’s promotional efforts on TikTok aim to engage football fans as the league gears up for the 2020-21 season with its three-day draft event. This year’s draft is unusual in that the NFL isn’t hosting a massive live event because the coronavirus pandemic has prevented large gatherings. Instead, the Read more…
The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially Read more…
More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience. Click here to read the story at cnn.com. Discussion Questions: What record did Travis Scott’s concert via Fortnite Read more…
Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association’s list of top 50 selling players, released Monday. Click here to read the story at usatoday.com. Discussion Questions: What is licensing? Read more…
With Jalen Green announcing he’s bypassing college and joining the NBA’s G League for the 2020-21 season, he’s attempting to forge a new path for elite prospects. The five-star recruit who is ranked No. 2 in the 2020 high school class by Rivals.com has reached a substantial six-figure deal, sources Read more…