Competitive Edge - Sports & Entertainment Marketing News

America’s Most Passionate Sports Fans 2020 (CE)


America’s stadiums may be silent, but its fans aren’t, and the Cheeseheads of Green Bay are proving that they are the loudest of them all: The Lambeau loyalists come out on top in the Forbes ranking of the best fans in sports. 

Measuring passion is a tricky thing. Crazy certainly helps, but Pope hats, gold and black death paint, and gladiator getups aren’t the reason New Orleans Saints fans rank third on our list.

Click here to read the story at

Discussion Questions:

  1. What is fandom?
  2. Do you think there are varying levels of fandom? How might that influence these rankings?
  3. What is brand loyalty?
  4. How do you think fandom might help to influence levels of brand loyalty?
  5. Were you surprised by any of the teams ranked in this report as having the most passionate fan base?
  6. Was your favorite team ranked? If not, do you think they should be?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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