Competitive Edge - Sports & Entertainment Marketing News

How much would Zion, Trevor Lawrence and other college stars make with new NCAA rules? (CE)


The NCAA announced on Wednesday the support of a proposal for college athletes to profit off their name, image and likeness. The day marked an important step in the NIL legislation, which should be formally passed in January and put in place in time to start the 2021 football season.

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Discussion Questions:

  1. What is significant about this annoucement from the NCAA?
  2. In your opinion, is this the right decision from the NCAA? Why or why not?
  3. In your opinion, does this open the door to college athletes being paid by the colleges they play for? Why or why not?
  4. According to this news story, what types of businesses are most likely to sign deals with college athletes?
  5. According to this story, how might sneaker companies be impacted by the new rule?
  6. How might recruiting change based on the new rule? Why is that significant?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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