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Sports & Entertainment Business Leadership

2.4 - Reaching Consumers

What the top 75 college sports programs are worth

With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Leadership in Sports: Paradox of Commercialism:

By Chris Lindauer, 4 months01/17/2025 ago
2.3 - The SEM Product

College Football Playoff expansion to 12 teams in 2025 and beyond, explained

This is the final year we’ll need to deal with controversy when it comes to selecting the College Football Playoff. Okay, that’s probably not true — but 2024 will be the last year we’ll have to deal with talk of “snubs” as profound as Florida State being left out of Read more…

By Chris Lindauer, 1 year01/07/2024 ago
11.1 - Publicity

Phil Mickelson: Signing Jon Rahm ‘a bridge’ between PGA-LIV

Phil Mickelson sees a positive future between players from the PGA Tour and members of LIV Golf in the wake of Rory McIlroy’s move this week to cool already declining tensions between the parties. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
11.1 - Functions of Communications

Could the Oakland A’s find a temporary home in Utah?

Major League Baseball is getting a little closer to Salt Lake City. And there’s a chance it could get a lot closer as soon as 2025. Click here to read the story at deseret.com. Discussion Questions:

By Chris Lindauer, 2 years11/18/2023 ago
2.2 - Fandom

Dame Time Meant Overtime For The Milwaukee Bucks’ Business Operation

Like just about everyone else in Milwaukee, the denizens of the Milwaukee Bucks’ business offices were undeniably excited when news broke that the Bucks had acquired seven-time National Basketball Association All-Star Damian Lillard on a late September afternoon. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
1.5 - Market Segmentation

Chipotle’s sports marketing strategy

The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
2.2 - Fandom

The Most Popular Sneaker Brands in the World, Ranked

When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at Read more…

By Chris Lindauer, 2 years08/27/2023 ago
2.1 - Sports & Entertainment Industry

USL Super League confirms eight markets for inaugural season

The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
2.1 - Sports & Entertainment Industry

NWSL commissioner reveals plans to expand to 16 teams by 2026

Expansion plans for the National Women’s Soccer League won’t stop when the league adds two teams next season. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
2.2 - Fandom

Iowa Pauses WBB Season Ticket Sales for 2023–24 After Title Game Run

After a historic run to the women’s national championship game, the University of Iowa’s athletic department has paused ticket sales for next season after soaring demand, according to a report from Chad Leistikow of the Des Moines Register. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

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