Competitive Edge - Sports & Entertainment Marketing News

The Most Popular Sneaker Brands in the World, Ranked


When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations.

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Discussion Questions:

  1. What is a brand?
  2. What is brand loyalty?
  3. Why is brand loyalty important in business?
  4. What is fandom?
  5. Can fandom relate to brands?
  6. Specifically, why do you think brand loyalty is important to a footwear and apparel brand?
  7. Are you loyal to any particular footwear and apparel brand? If so, which one?
  8. What is competition?
  9. What is market share?
  10. How might brand loyalty help a footwear and apparel brand from a market share perspective?
  11. According to this story, what footwear and apparel brand controls the highest percentage of the market?
  12. According to this report, Under Armour does not rank in the top 7 of the biggest sneaker brands. Does that surprise you?
  13. What is a marketing plan?
  14. Why is a marketing plan important to footwear and apparel brands?
  15. What is leadership?
  16. Why is leadership important in business?
  17. What can Under Armour do to regain market share in the future? How might a marketing plan help? Why might leadership be important to any efforts to gain market share? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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