Competitive Edge - Sports & Entertainment Marketing News

Chipotle’s sports marketing strategy


The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row.

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Discussion Questions:

  1. What is the difference between the marketing of sports and marketing through sports?
  2. Which best describes Chipotle’s sports marketing strategies?
  3. What sports teams, leagues, or athletes is Chipotle aligned with, according to this news story?
  4. Why do you think the brand chose to partner with those teams, leagues, or athletes?
  5. What is leadership?
  6. Why is leadership important in sports and in business?
  7. According to this story, the majority of Chipotle’s sports partnerships have come in the last five years. How might that illustrate the philosophy of Chipotle’s leadership team?
  8. According to this story, why did Chipotle choose to invest in sports?
  9. Will they continue to invest in sports, based on what you learned in this news story?
  10. What is a target market?
  11. This story reveals Chipotle’s target market. Which consumer group represents their target customer?
  12. Why do you think Chipotle values that consumer group?
  13. How will sports marketing strategies help Chipotle to reach its target audience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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