Competitive Edge - Sports & Entertainment Marketing News

USL Super League confirms eight markets for inaugural season


The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024.

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Discussion Questions:

  1. What is competition?
  2. What is competition for the entertainment dollar?
  3. What is the difference between direct and indirect competition?
  4. Who is the USL Super League?
  5. Who might represent direct competition to the USL Super League?
  6. Who might represent indirect competition?
  7. Why do you think the USL Super League was formed?
  8. Why might the league’s founders think the league has the potential to succeed?
  9. What is leadership?
  10. Why is leadership important to a sports league like the USL Super League?
  11. What is a sports product?
  12. Why is it important for the USL Super League to provide fans with a quality product?
  13. In your opinion, what must the league do to succeed?
  14. In your opinion, will the USL Super League succeed? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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