• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Advertising

Advertising

Impossible Foods eyes meat eaters in first national ad push

Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown. Click Read more…

By Chris Lindauer, 4 years04/10/2021 ago
Advertising

Volkswagen won’t be ‘Voltswagen’ after all: Misleading marketing is risky, especially for VW

At a time when America is grappling with a misinformation crisis, is it acceptable to mislead reporters and the public as a marketing strategy? For Volkswagen, the answer is yes. Click here to the read the story at usatoday.com. Discussion Questions: What is misleading marketing (as described in the headline of this Read more…

By Chris Lindauer, 4 years04/04/2021 ago
Advertising

Why brands skipped Super Bowl ads and counterprogrammed instead

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that have tapped into interest in the big game without spending big on a TV spot. Click Read more…

By Chris Lindauer, 4 years02/07/2021 ago
Advertising

Volvo Steals the Playbook on Super Bowl Marketing

Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is Read more…

By Chris Lindauer, 4 years02/07/2021 ago
Advertising

Robinhood ads touting for ‘the people’ markets come back to haunt after GameStop scandal

Disgruntled Robinhood users this week slammed past marketing campaigns touting mass public access to the stock market after the embattled retail brokerage firm restricted trades involving GameStop and other surging stocks in response to unprecedented volatility. A resurfaced March 23, 2016 post in which Robinhood said to “let the people Read more…

By Chris Lindauer, 4 years01/31/2021 ago
Advertising

DoorDash Announces New Brand Campaign That Spotlights Expanded Offerings Beyond Food and Celebrates Local Communities

DoorDash, the nation’s leading on-demand local logistics platform, announced today the launch of a multi-platform marketing campaign in the U.S. DoorDash is bringing its new brand campaign to the Big Game for the first time with a :60 TV spot airing on Sunday, February 7 in Quarter 1. Titled “The Read more…

By Chris Lindauer, 4 years01/23/2021 ago
Advertising

How fashion got marketing right in 2020

After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…

By Chris Lindauer, 4 years01/09/2021 ago
Advertising

Ikea ditches catalogue after almost 70 years

Ikea is ending its bible-sized annual catalog after 70 years in publication. The Swedish retailer cited the increasing shift to online browsing and shopping for the end of its catalog. Ikea said in a statement it has “taken the emotional but rational decision to respectfully end the successful career” of Read more…

By Chris Lindauer, 5 years12/13/2020 ago
Advertising

The ghost of Christmas presents: Retailers forge a new path with pandemic-era holiday ads

Already a holiday season like no other, the 2020 shopping experience has seen a huge shift in terms of when and where it is taking place — and how companies are advertising their wares amid a bleak economic landscape. Holiday sales started earlier than ever before, with many retailers spreading Read more…

By Chris Lindauer, 5 years12/13/2020 ago
Advertising

Chipotle turns fans into ‘royalty’ with TikTok challenge

Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use Read more…

By Chris Lindauer, 5 years11/21/2020 ago

Posts pagination

Previous 1 … 9 10 11 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.