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Budgeting

Brand Loyalty

$1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)

You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday.  Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…

By Chris Lindauer, 1 year02/09/2024 ago
Budgeting

Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change

Accenture is launching what it’s calling the company’s biggest brand change in a decade, aided by a $90 million annual media budget that’s triple the normal spend. The campaign, titled “Let There Be Change,” was developed by creative agency Droga5, which Accenture acquired last year. The campaign was developed alongside Read more…

By Chris Lindauer, 5 years10/17/2020 ago
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