Ethereum will switch to “Proof of Stake” in a move expected to reduce the blockchain’s energy use by 99.95% Click here to read the story at billboard.com. Discussion Questions: What is cryptocurrency? Who is Ethereum? What is ‘the merge’ (as described in this news story)? Why is this considered a Read more…
Starbucks investor day — the widely anticipated annual event that was expected to usher in a new era of leadership and give details on the company’s teased reinvention plan — started with an introduction of a new beverage and ended the morning session with the discussion of store growth. Click Read more…
Burger King debuted its loyalty program in February 2021 before expanding it nationwide last fall. Since then, the company has offered a wide array of perks to draw in customers, including low-priced burgers and a chance to win cryptocurrency. Rewards members can also upsize one drink, fries or hash browns for free per Read more…
IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Click here to read the story at restaurantdive.com. Discussion Questions: What is brand loyalty? Read more…
Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app. Click here to read the story at fortune.com. Discussion Questions: What is cryptocurrency? What is promotion? What are the different types of promotion? Read more…
Bitcoin has suddenly rocketed higher, climbing almost 5% over the last 24 hours to highs of $53,750 on the Luxembourg-based Bitstamp exchange. The latest bitcoin price rise, coming just days after the cryptocurrency broke through the closely-watched $50,000 level, means the combined value of the 18.6 million bitcoin tokens in circulation Read more…