Marketing Currents - Business and Marketing Current Events

Burger King offers free fries every week to loyalty members


Burger King debuted its loyalty program in February 2021 before expanding it nationwide last fall. Since then, the company has offered a wide array of perks to draw in customers, including low-priced burgers and a chance to win cryptocurrency. Rewards members can also upsize one drink, fries or hash browns for free per order, per day.

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Discussion Questions:

  1. What is brand loyalty?
  2. What is a quick serve restaurant?
  3. Why is brand loyalty important to quick serve restaurants like Burger King?
  4. What is a loyalty program?
  5. Why do you think companies introduce loyalty programs?
  6. What factors might influence the effectiveness of a loyalty program?
  7. How would you describe Burger King’s loyalty program?
  8. What has Burger King done to expand its loyalty program?
  9. Why do you think the company included cryptocurrency as a potential perk for its rewards members?
  10. What is promotion?
  11. Why would Burger King offer free fries every week?
  12. In your opinion, will this promotion help Burger King to attract more consumers to its rewards program? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.