Marketing Currents - Business and Marketing Current Events
Category: Consumer Behavior

Consumers push back on higher prices amid inflation woes

McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:

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Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

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