There is perhaps no greater mystery to the middle-aged marketing executive than the mind of the American teen. With its youthful perspectives, wildly unpredictable interests, and malleable brains, the 13-to-18-year-old demographic is often elusive to older, more legacy brands trying to uphold their popularity as the pulse of cool flows
Taco Bell is testing a tasty monthly subscription service. In about 20 participating restaurants across Tucson, Arizona, customers can pay between $5 to $10 per month for a Taco Lover’s Pass, which gives subscribers one taco a day for 30 days. The app-based program is currently active until November 24.
Burger King’s celebrity collabs celebrate the company’s new artificial ingredient ban. Starting on Sunday, Sept. 12, the fast food giant is permanently banning 120 artificial ingredients from their food menus, in an effort to further what a press release called “the brand’s commitment to deliver real food to their customers.”
What does it sound like to be the first people ever to ski down Lhotse, the fourth tallest mountain on earth? Or how about listening in on climber Alex Honnold—the subject of the Oscar-winning doc Free Solo—trekking in Antarctica? Click here to read the story at fastcompany.com. Discussion Questions: Based on
While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. Click here to read the story at adweek.com. Discussion Questions: What are
The drive-thru is getting a makeover. Last week, Taco Bell announced it is launching a new drive-thru restaurant in Brooklyn, Minnesota called “Taco Bell Defy.” A 3,000 square-foot, two-story model, it aims to reimagine the drive-thru for the mobile era as the restaurant industry adapts to the demands of on-demand
The relationship between restaurants and delivery apps has long been complicated. On the one hand, restaurants routinely rely on delivery apps to get food out to customers when they can’t handle the volume themselves. And during the pandemic, when delivery orders surged, those apps came to many restaurants’ rescues. Click
Brands often fail to realize that a good customer experience starts with good customer service. And consumers won’t put up with it, according to the 2021 State of Digital Customer Experience Report. Of the consumers polled, 40% are likely to jump ship from cell phone, cable, utility or insurance companies
The practice of swiping could soon be limited to thieves and online daters as Mastercard Inc. prepares a phaseout of the magnetic stripes that enable people to swipe their credit and debit cards. Though magnetic stripes have been a fixture of payment cards for decades, the industry has pushed requirements
After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal. As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates –
So glad you & your students found the opportunity to be impactful! Thank you for joining us @ the virtual field trip, we had a lot of fun & look forward to seeing you @ our next event. Can't wait to see how well your students perform with the project we will be sharing as well!😀
Still talking about yesterday’s experience hearing from a creator of @rogerfederer’s brand and CP @Jumpman23 shoes. Thanks @sportsbized for putting it together #studentexperience
