Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:
After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. Click here to read the story at fortune.com. Discussion Questions:
Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at
Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review. Click here to read the story at businessinsider.com. Discussion Questions:
When it comes to fitness ads, some images have become staples — high intensity, seamlessly executed workouts and the perfectly placed bead of sweat. Click here to read the story at marketingdive.com. Discussion Questions:
Domino’s customers will soon be able to earn points quicker and redeem them earlier under changes the Ann Arbor, Mich.-based pizza chain announced on Tuesday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:
Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to
American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Click here to read the story at fastcompany.com. Discussion Questions:
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions: