American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Click here to read the story at fastcompany.com. Discussion Questions:
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:
Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:
See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:
McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:
With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading. Click here to read the story at theverge.com. Discussion Questions:
Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions:
This year’s AFC Championship Game had everything—Joe Cool, a hold-your-chest, game-winning field goal, and…Kroger-brand peanut butter? Click here to read the story at marketingbrew.com. Discussion Questions:
We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr. Click here to read the story at fastcompany.com. Discussion Questions:
Staffing problems in customer service and the growing complexity of essential goods and services, like cars and digital tech, have made complaints harder to resolve, survey data shows. Click here to read the story at nbcnews.com Discussion Questions:
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