Marketing Currents - Business and Marketing Current Events
Category: Consumer Behavior

Domino’s upgrades its loyalty program

Domino’s customers will soon be able to earn points quicker and redeem them earlier under changes the Ann Arbor, Mich.-based pizza chain announced on Tuesday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

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“Going shopping” is dead

Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to

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