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Functions of Marketing

Branding

See Taco Bell’s new floating restaurant that delivers tacos from the sky

Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead. Click here to read the story at cnn.com. Discussion Questions: What is place as it relates to the marketing mix? How might this story demonstrate the concept of place? Based on information from this story, describe how Read more…

By Chris Lindauer, 3 years06/12/2022 ago
Brand Loyalty

Apple’s ‘Pay Later’ Is the Latest Plea for Your Loyalty

Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money. Click here to read the story at wired.com. Discussion Questions: What is a BNPL service? Read more…

By Chris Lindauer, 3 years06/12/2022 ago

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