Marketing Currents - Business and Marketing Current Events
Category: Branding

Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon, the VOO-DEW Grim

Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. Click here to read the story at prnewswire.com. Discussion Questions: What is brand collaboration? Why do you think brands partner with one another? What is an industry trend? Why do you

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Restoration Hardware dives into hotel business 

RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based

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Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent

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Apple’s Car Is Beloved Before It Even Exists

If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists. Click here to read the story at Bloomberg.com. Discussion Questions: What is a

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U.S. Army Aims New Marketing Campaign at Aspiring Leaders

The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. Click here to read the story at prnewswire.com. Discussion Questions: What is a marketing campaign? What is a target market? Why does

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