Marketing Currents - Business and Marketing Current Events
Category: Branding

McDonald’s jingle, 20 years later

Everyone knows the McDonald’s jingle. Even people who think they don’t. On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.” Click

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