Marketing Currents - Business and Marketing Current Events
Category: Branding

Fastest Growing Brands 2022 

This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October. Morning Consult Brand Intelligence tracks

Read More »

Why KIA’s confusing logo is part of a growing design trend

Kia has a logo problem: namely, that people can’t quite read it. The recent revelation that the company’s new logo causes 30,000 people a month to Google “KN car” sent the design world into a minor tizzy, resulting in a number of proposals to “fix” the logo by restoring the missing crossbar to its

Read More »

The new Kia logo commits the ultimate design crime 

Every designer knows the importance of brand recognition – and car logos are among the most recognisable in the world.  Click here to read the story at creativebloq.com. Discussion Questions: What is branding? Why are logos an important aspect of branding? What is brand recognition? Why do you think car

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC