Marketing Currents - Business and Marketing Current Events

See Taco Bell’s new floating restaurant that delivers tacos from the sky


Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead.

Click here to read the story at

Discussion Questions:

  1. What is place as it relates to the marketing mix?
  2. How might this story demonstrate the concept of place?
  3. Based on information from this story, describe how Taco Bell has reimagined the drive-through experience.
  4. Why do you think Taco Bell wanted to change its drive-through experience?
  5. Why do you think they only opened one restaurant with this concept?
  6. Why do you think they chose to open the restaurant in a Minneapolis suburb?
  7. What is consumer behavior?
  8. How has consumer behavior shifted since the pandemic as it relates to fast food?
  9. What is Taco Bell’s goal for the new drive-through experience?
  10. How might that impact Taco Bell’s business? Be prepared to discuss your answers in class.
  11. What is the name of the new concept?
  12. How do you think Taco Bell came up with the name?
  13. Why might the name be important from a branding perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.