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Mascots

Advertising

Hamburger Helper’s iconic mascot ‘Lefty’ returns in national ad campaign

Eagle Foods is re-launching the iconic Hamburger Helper brand and its legendary talking glove mascot, Lefty.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year05/05/2024 ago
Advertising

Buffalo Wild Wings’ New Mascot? A Snarky Buffalo, With Wings

Would casting a buffalo with wings as the sassy spokescreature for Buffalo Wild Wings be too on the nose? Well, yes. But Anomaly did it anyway, through the miracle of CGI, in its first work for the venue tagged “Let’s Go Sports Bar.” Click here to read the story at Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Branding

Celebrate Cheetos 75th birthday with The Mark of Mischief

While snack fans understand that those Cheetle fingers are a badge of honor, another component of being a fan is going to be front and center. For Cheetos 75th birthday, it is time to celebrate the Mark of Mischief and Chester will be leading the event. Click here to read Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Branding

Lucky Charms & Niantic Launch New AR Mobile Game

Everyone’s favorite Leprechaun-themed breakfast cereal Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the environment. Click here to read the story at vrscout.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years10/09/2022 ago
Branding

Mascots might be the key to a successful TikTok strategy for brands

The TikTok algorithm works in mysterious ways, but one thing’s for sure: Brand mascots have been popping up left and right on the platform lately. Duolingo’s owl mascot, Duo, might be the category’s A-lister, helping the language-learning app rack up nearly 3 million followers on TikTok (compare that with McDonald’s, which currently has 2 Read more…

By Chris Lindauer, 3 years02/12/2022 ago
Branding

Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign

A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that seeks to modernize Ernie by immersing him in various digital settings—including shoppable ads on Hulu. Click here to read the story from mediapost.com. Read more…

By Chris Lindauer, 5 years09/07/2020 ago
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