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Category: Mascots

Mascots might be the key to a successful TikTok strategy for brands

The TikTok algorithm works in mysterious ways, but one thing’s for sure: Brand mascots have been popping up left and right on the platform lately. Duolingo’s owl mascot, Duo, might be the category’s A-lister, helping the language-learning app rack up nearly 3 million followers on TikTok (compare that with McDonald’s, which currently has 2

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Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign

A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that seeks to modernize Ernie by immersing him in various digital settings—including shoppable ads on Hulu. Click here to read the story from mediapost.com.

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