ERC Member Resources: 2020-21 School Year Home Page

ERC Member Resources: 2020-21 Home Page

Welcome back SCC members and thank you for subscribing to this year’s Education Resource Center package.  We are excited to have you all as part of our amazing community of sports and entertainment business educators and look forward to another fantastic “season” with you and your students.

Your subscriptions for 2020-21 include:

  • Education Resource Center: Updated comprehensive curriculum package
  • Competitive Edge: Weekly sports & entertainment current events and “bonus” resources throughout the year
  • Marketing Currents: Weekly business & marketing current events

To access your exclusive, members-only content, please click the links below.

Marketing Currents: Weekly Business & Marketing Current Events News

Marketing Currents is your weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. 

Click here to access your Weekly Current Events news stories 

Competitive Edge: Weekly Sports & Entertainment Current Events News

Competitive Edge is your weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year.

Click here to access your Weekly Sports & Entertainment Current Events News

Education Resource Center: 2020-21 Curriculum Updates

The updated curriculum for the 2020-21 school year is available for download.  ALL of this year’s resources are posted online in a zip file, making it easy to download and access the content with one quick click after saving to your computer.  You will not be receiving a flash drive this year so you will want to downlod this zip file for access to this year’s curriculum updates.

Updates include:

  • Curriculum Map: 2020-21 school year
  • Curriculum Updates:  Units 1 through 12 including unit outlines, activities, exams and PPTs
  • Textbook Updates: Teacher and student versions of the 2020-21 edition of “The Business of Sports and Entertainment” along with student notes guide
  • New lesson plans

Click here to visit the Education Resource Center Downloads page

2020-21 “Bonus” Content:  New Lesson Plans, Projects & Activities

For a guide to help establish a game plan for your sports and entertainment marketing course this year, reference our new curriculum map.  

New for the 2020-21 Season:

  • 2021 Academy Awards (The Oscars) by the Numbers (PPT Discussion & Infographic)
  • Major League Baseball Opening Day (Infographic)
  • March Madness (Multiple Resources)
  • SportsBiz Madness Case Studies Pack (2021 Edition)
  • Daytona 500 /  NASCAR:  Branding & Sponsorship Lesson Plan
  • Super Bowl LV (Multiple Resources)
  • College Football Bowl $eason by the Numbers (PPT Discussion)
  • NFL MyCause My Cleats Initiative: Publicity Lesson Plan
  • 12 Days of Virtual Learning: Teacher Shared Trivia Activity (Thanks Kathy!)
  • NBA City Edition Uniforms: Branding Lesson Plan
  • Thanksgiving Brands (Bonus resource for Marketing Currents subscribers)
  • Ratings Report: COVID-19 Impact on Sports TV Ratings Lesson Plan
  • NFL Stadium Tour: Fan Experience Lesson Plan
  • Broadway by the Numbers (Discussion PPT)
  • The Trademark Game: Brand Extensions in Sports & Entertainment
  • Social Sports: Twitter Reacts to the Return of Live Sports (Discussion PPT)
  • COVID-19 Health Crisis Part 3: Industry Impact 
  • The Business of Fantasy Sports: 2020 Edition 
  • Industry Trends: Pop-up Stores & Sneaker Collaborations
  • Licensing: NFLPA Products
  • Promotion: The Minor League Baseball Name Game

Click here to visit the Bonus Content Downloads page

SCC Curriculum Canvas & Schoology Integration

This year we are excited to offer SCC’s curriculum in a format that can be imported into Canvas and Schoology!

The files are available in a “common cartridge” format, which is available to download below, along with instructions for downloading and importing.  Please be sure to read the directions first.  It should be pretty straightforward if you follow the step-by-step instructions so please download and read the directions before attempting to import the files into your Canvas or Schoology.

Click here to visit the Canvas & Schoology Downloads page

SCC’s Annual Fantasy Football Sports Marketing Competition (Enrollment Now Open!)

The competition features six “sports marketing challenges”, each designed to provide a fun and unique way to teach sports marketing by taking a project-oriented approach to learning.  Each challenge aligns with specific lessons from our curriculum with a focus on highlighting some of the most important sports business concepts.  

Through six sports marketing challenges, your students will tackle important sports business concepts ranging from:

  • Fan engagement
  • Digital marketing
  • Branding
  • Promotion
  • Ticket sales
  • Sponsorship
  • Fan experience
  • Much more!

Click here to visit SCC’s FFL Downloads page