Welcome to Marketing Currents: Your Weekly Business & Marketing Current Events News
Welcome SCC members and thank you for subscribing to Marketing Currents for the 2023-24 school year!
USING MARKETING CURRENTS: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for discussion will be posted in the “Notable Campaigns” list of headlines tagged by topic to help connect the news story with business and marketing topics ranging from branding and market segmentation to hospitality/tourism marketing and entrepreneurship.
Additional links to interesting marketing strategies will be provided in the “More News” list of headlines. Archived stories can be found by clicking the “marketing currents” link in the “post categories” box in the column on the right side of this page. A drop-down box will display, allowing you to select specific article topics. You can also use the search feature to find specific topics like “McDonald’s”, “Starbucks”, or “branding.”
Enjoy!
FOR THE WEEK OF APRIL 22ND, 2024
Notable Campaigns:
- Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
- Click here for the article and questions for class discussion
- Pepsi Teams Up with Bobby Flay to Offer Two Summertime New Flavors for a Limited Time
- Click here for the article and questions for class discussion
- McDonald’s brilliant new marketing: Billboards that smell like its French fries
- Click here for the article and questions for class discussion
- Kraft Heinz’s mio Launches TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink
- Click here for the article and questions for class discussion
- Pizza Hut Joins Forces with Viral Food Critic Keith Lee to Introduce the FamiLEE Community Pizza
- Click here for the article and questions for class discussion
More News:
- Tesla Cybertruck turns into world’s most expensive brick after car wash
- Click here to read the story from theregister.com.
- Starbucks is redesigning its coffee shops to get orders right without shouting
- Click here to read the story from qz.com.
- Wendy’s celebrates Fridays with free fries for the rest of the year
- Click here to read the story from today.com.
- St Kitts launches creative marketing initiative with branded NYC taxis
- Click here to read the story from caribbean.loopnews.com.
- General Mills powers up portfolio with Wheaties Protein
- Click here to read the story from fooddive.com.
FOR THE WEEK OF APRIL 8TH, 2024
Notable Campaigns:
- The World’s Most Innovative Companies of 2024
- Click here for the article and questions for class discussion
- Celebrate the total solar eclipse with freebies and deals from Krispy Kreme, Pizza Hut, and more
- Click here for the article and questions for class discussion
- The Habit Burger Grill Releases New Ad Campaign with New Mascot and Tagline
- Click here for the article and questions for class discussion
- 2024 Top Franchises for Less Than $150,000 Ranking
- Click here for the article and questions for class discussion
- Report Reveals Food Is Employees’ Most Appreciated Perk
- Click here for the article and questions for class discussion
More News:
- SXSW 2024: 60+ Must-See Pics From the Festival’s Buzziest Activations and Pop-Ups
- Click here to read the story from bizbash.com.
- Shein, Temu have high customer overlap with TikTok Shop: report
- Click here to read the story from retaildive.com.
- Tacos by the Slice! Taco John’s Introduces a Flavor Fiesta with Made-to-Order Taco Pizza, Available Now for a Limited Time
- Click here to read the story from finance.yahoo.com.
- Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
- Click here to read the story from thedrum.com.
- Dodge Brand Stages ‘Inner Child Intervention’ in New Marketing Campaign for the Electrified Dodge Hornet R/T
- Click here to read the story from prnewswire.com.
FOR THE WEEK OF APRIL 1ST, 2024
Notable Campaigns:
- Is this an early April Fools joke? 7-Eleven announces hot dog-flavored sparkling water
- Click here for the article and questions for class discussion
- Why Costco’s hot dog is still $1.50 when everything has gotten so expensive
- Click here for the article and questions for class discussion
- This is garbage: Step aside, influencers are now in the era of de-influencing
- Click here for the article and questions for class discussion
- Dollar Tree Is Raising Its Price Cap, Again
- Click here for the article and questions for class discussion
- McDonald’s to start selling Krispy Kreme donuts, with national rollout by 2026
- Click here for the article and questions for class discussion
More News:
- SunChips unveils solar-inspired flavor only available during eclipse
- Click here to read the story from news5cleveland.com.
- Keke Palmer and Chips Ahoy! team up to announce cookie brand’s new recipe
- Click here to read the story from today.com.
- Chick-fil-A announces shift from ‘no antibiotics’ in chicken pledge
- Click here to read the story from nbcnews.com.
- Sorry, Coke. Pepsi is in at Subway as sandwich chain switches sodas after 15 years
- Click here to read the story from usatoday.com.
- Liquid Death and Elf Beauty collab on ‘Corpse Paint’ to unleash your inner dark diva
- Click here to read the story from thedrum.com.
FOR THE WEEK OF MARCH 25TH, 2024
Notable Campaigns:
- What Happens When a Food Entrepreneur Meets a Michelin Star Chef? You Get The #1 Pasta on Amazon.
- Click here for the article and questions for class discussion
- Kansas Tourism Celebrates Kansas Day by Launching 2024 Marketing Campaign
- Click here for the article and questions for class discussion
- Reddit prices IPO at $34 per share, the top of the range
- Click here for the article and questions for class discussion
- Subway to Start Selling Sauces in U.S. Grocery Stores
- Click here for the article and questions for class discussion
- DoorDash to deliver by drone from a VA Wendy’s
- Click here for the article and questions for class discussion
More News:
- Stanley Looks to Replicate the Water-Bottle Hype Among Guys
- Click here to read the story from wsj.com.
- Regina Hall Is a Freezer Hype Woman in Lean Cuisine Spots
- Click here to read the story from lbbonline.com.
- Oreo Brings Back Churro Cookies 5 Years After Releasing Them as a Mystery Flavor
- Click here to read the story from yahoo.com.
- What the DOJ lawsuit against Apple could mean for consumers
- Click here to read the story from usatoday.com.
- Pet proposal pics: Chewy is giving away $1,000 for the best “Pet-Posals”
- Click here to read the story from news4sanantonio.com.
FOR THE WEEK OF MARCH 18TH, 2024
Notable Campaigns:
- Lunchables pits kids against AI in art challenge
- Click here for the article and questions for class discussion
- TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
- Click here for the article and questions for class discussion
- Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart
- Click here for the article and questions for class discussion
- Mars Wrigley promotes chewing gum as tool to address ‘micro-stresses’
- Click here for the article and questions for class discussion
- Chick-fil-A opens first-ever seatless restaurant in NYC
- Click here for the article and questions for class discussion
More News:
- Humanoid robot-maker Figure partners with OpenAI and gets backing from Jeff Bezos and tech giants
- Click here to read the story from thestar.com.
- Restaurants circle Pi Day on their marketing calendars
- Click here to read the story from restaurantbusinessonline.com.
- Krispy Kreme Has Free Green Donuts for 3 Days — If You Wear Green for St. Patrick’s Day
- Click here to read the story from people.com.
- McDonald’s apologizes for global system outage that shut down some stores for hours
- Click here to read the story from apnews.com.
- Kohl’s Eyes $2 Billion Opportunity With Babies ‘R’ Us Partnership And Other Changes
- Click here to read the story from forbes.com.
FOR THE WEEK OF MARCH 11TH, 2024
Notable Campaigns:
- Gatorade Water Splashes Onto Shelves Nationwide
- Click here for the article and questions for class discussion
- Rockstar’s new rebrand is delightfully anti-energy drink
- Click here for the article and questions for class discussion
- Ikea’s new collection of office furniture is designed for complete focus
- Click here for the article and questions for class discussion
- Inside Keurig’s evolution from single-serve novelty to coffee powerhouse
- Click here for the article and questions for class discussion
- Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco
- Click here for the article and questions for class discussion
More News:
- Brands Celebrating Women Every Day, Not Just On March 8th, Will Grow Their Businesses, Not Check A PR Box.
- Click here to read the story from forbes.com.
- Apple Releases 19-Minute Takashi Miike Short Film Shot on an iPhone
- Click here to read the story from hollywoodreporter.com.
- Abercrombie & Fitch enters wedding category
- Click here to read the story from retaildive.com.
- KFC’s Tower Burger Campaign Is Too Tall for TV Ads
- Click here to read the story from lbbonline.com.
- Ford Celebrates Car Girls on International Women’s Day – and Year Round
- Click here to read the story from ford.shorthandstories.com.
FOR THE WEEK OF MARCH 4TH, 2024
Notable Campaigns:
- There’s an Eggo pancake house in the woods and you can rent it out
- Click here for the article and questions for class discussion
- Royal Caribbean’s CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media sensation.
- Click here for the article and questions for class discussion
- Wendy’s will soon begin testing surge pricing
- Click here for the article and questions for class discussion
- Emergency Pizza and loyalty drove Domino’s sales last quarter
- Click here for the article and questions for class discussion
- Kellogg’s CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions.
- Click here for the article and questions for class discussion
More News:
- Smokey Bear Celebrates 80th Birthday with New PSA Honoring His Legacy of Wildfire Prevention
- Click here to read the story from prnewswire.com.
- Mucinex invites players to crush Mr. Mucus in AI-powered game
- Click here to read the story from finance.yahoo.com.
- Taco Bell announces partnerships with Cheez-It, Mountain Dew and Tajin: Here’s what to expect
- Click here to read the story from silive.com.
- Rhode Island Debuts “All That” Tourism Marketing Campaign
- Click here to read the story from prnewswire.com.
- Buick Launches New ‘Exceptional By Design’ Tagline
- Click here to read the story from gmauthority.com.
FOR THE WEEK OF FEBRUARY 26TH, 2024
Notable Campaigns:
- Watch out, Starbucks: Dutch Bros. Coffee is now a coast-to-coast brand
- Click here for the article and questions for class discussion
- Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
- Click here for the article and questions for class discussion
- Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business
- Click here for the article and questions for class discussion
- Forget flashy campaigns: The L.L.Bean Boat and Tote markets itself
- Click here for the article and questions for class discussion
- Red Lobster Changed Its ‘Endless Shrimp’ Promotion After Losing $11 Million in One Quarter — Now It’s Hauling Out Another All-You-Can-Eat Deal
- Click here for the article and questions for class discussion
More News:
- Line-cutting businesses are putting a price on your patience
- Click here to read the story from thehustle.co.
- KFC Drops ‘Chizza’ Nationwide Which Combines Pizza and Fried Chicken for an ‘Unexpected Mashup’
- Click here to read the story from people.com.
- Why Temu Is Spending On Marketing Like A Billionaire
- Click here to read the story from forbes.com.
- United Airlines hikes checked bag fees, following lead of American Airlines, JetBlue
- Click here to read the story from ktvu.com.
- Lunar lander touches down on the moon sporting Columbia Sportswear material
- Click here to read the story from kgw.com.
FOR THE WEEK OF FEBRUARY 19TH, 2024
Notable Campaigns:
- Coca-Cola Spiced Is the Brand’s First Permanent Flavor in Years
- Click here for the article and questions for class discussion
- J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps
- Click here for the article and questions for class discussion
- The Fascinating Origin Story Behind Starbucks Oleato
- Click here for the article and questions for class discussion
- New Heights for Destination Marketing: A QR Code in the Sky
- Click here for the article and questions for class discussion
- Could Target launch a membership program? Here’s who they would be competing against
- Click here for the article and questions for class discussion
More News:
- Coach CGI campaign features Lil Nas X with human, virtual influencers
- Click here to read the story from chainstoreage.com.
- Apple fans are already returning the Vision Pro headset: Here’s why
- Click here to read the story from creativebloq.com.
- An Ivy League school just announced its first AI degree
- Click here to read the story from qz.com.
- No, Michael Cera Is Not the Mastermind Behind CeraVe
- Click here to read the story from nytimes.com.
- How Gen Z and Gen Alpha are influencing brands like Carl’s Jr. to change advertising
- Click here to read the story from nrn.com.
FOR THE WEEK OF FEBRUARY 12TH, 2024
Notable Campaigns:
- $1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)
- Click here for the article and questions for class discussion
- Liquid Death Tries to Dethrone the Super Bowl as Advertising’s Biggest Stage
- Click here for the article and questions for class discussion
- Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day
- Click here for the article and questions for class discussion
- Surging cocoa prices could lead to Valentine’s Day sticker shock
- Click here for the article and questions for class discussion
- Crystal Light Debuts Bold Brand Refresh with First Innovations and Logo Change in Over a Decade
- Click here for the article and questions for class discussion
More News:
- Snapchat’s New Ad Campaign Pitches It as ‘Antidote to Social Media’
- Click here to read the story from socialmediatoday.com.
- Great Lunar New Year Campaigns From Apple, Pizza Hut, Watsons
- Click here to read the story from musebycl.io
- American Consumers Pick a New Favorite Supermarket Chain—and It’s Not Trader Joe’s
- Click here to read the story from realsimple.com.
- General Mills boosts cereal lineup with Loaded line
- Click here to read the story from finance.yahoo.com.
- Shake Shack: That’s where it’s at. Go to one of these 7 cities for a Valentine’s date
- Click here to read the story from indystar.com.
FOR THE WEEK OF FEBRUARY 5TH, 2024
Notable Campaigns:
- Frito Lay Created 8 Different ‘Groundhog Day’ Ads to Air Across ABC All Day Friday
- Click here for the article and questions for class discussion
- Boss embraces large-scale holograms for new campaign featuring Gisele Bündchen
- Click here for the article and questions for class discussion
- Will TikTok Videos Be Muted? Here’s What To Know After Licensing Deal With Universal Music Ends.
- Click here for the article and questions for class discussion
- The hottest amenity in hotels these days? Anything to keep you fit.
- Click here for the article and questions for class discussion
- Levi’s, Sephora, Nike, Amazon, CVS among leaders in loyalty
- Click here for the article and questions for class discussion
More News:
- Chuck E. Cheese Is Releasing a Cookbook for Some Reason
- Click here to read the story from foodandwine.com.
- Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app
- Click here to read the story from techcrunch.com.
- Need a Valentine’s Day gift for the Lego fan in your life? Amazon has flower bouquets starting at $15
- Click here to read the story from ew.com.
- Bird flu roils poultry industry, raising concern over egg prices ahead of Easter
- Click here to read the story from fooddive.com.
- Red Robin Reveals Juicy Couture Collab
- Click here to read the story from licenseglobal.com.
FOR THE WEEK OF JANUARY 29, 2024
Notable Campaigns:
- Apple’s $3,500 mixed-reality headset is being pitched as a ‘superpower’ for doctors and teachers
- Click here for the article and questions for class discussion
- Amazon Wants You to Start Paying for Alexa
- Click here for the article and questions for class discussion
- The Rise of Space Tourism: How Technology Is Making Space Travel Accessible to All
- Click here for the article and questions for class discussion
- Kraft Singles’ New Cheeses Want To Be Fancy
- Click here for the article and questions for class discussion
- A Chuck E. Cheese Game Show Is Coming Soon Featuring ‘Supersized’ Arcade Games Like ‘the Human Claw’
- Click here for the article and questions for class discussion
More News:
- How IKEA Evolved Its Strategy While Keeping Its Culture Constant
- Click here to read the story from hbr.org.
- Forget Walmart, Amazon has a surprising huge new rival
- Click here to read the story from thestreet.com.
- Burger King Bets $1 Billion on Franchise Revival
- Click here to read the story from entreprenuer.com.
- Ad of the Day: Heinz knows that hungry customers will wait for its sauce
- Click here to read the story from thedrum.com.
- Justin’s turns to healthier ingredients to challenge M&M’s
- Click here to read the story from fooddive.com.
FOR THE WEEK OF JANUARY 22, 2024
Notable Campaigns:
- This startup is bringing a ‘voice frequency absorber’ to CES 2024
- Click here for the article and questions for class discussion
- Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade
- Click here for the article and questions for class discussion
- Applebee’s launches one year of weekly date night passes for $200
- Click here for the article and questions for class discussion
- Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For
- Click here for the article and questions for class discussion
- You can now make Mountain Dew at home. Here’s how.
- Click here for the article and questions for class discussion
More News:
- Uniqlo sues Shein over claims firm copied viral shoulder bag
- Click here to read the story from bbc.com.
- This Gooey Cheese Brand Has Created Its Own 14-Karat Gold Lip Cuff
- Click here to read the story from forbes.com.
- Costco is testing out a new system for entering stores
- Click here to read the story from cnn.com.
- Cadbury shares how it reworked ‘timeless’ ad to celebrate 200th year
- Click here to read the story from thedrum.com.
- JetBlue, Spirit appeal US judge’s ruling blocking merger
- Click here to read the story from reuters.com.
FOR THE WEEK OF JANUARY 15, 2024
Notable Campaigns:
- What is so special about Stanley cups? The psychology behind the year’s thirstiest obsession
- Click here for the article and questions for class discussion
- Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign
- Click here for the article and questions for class discussion
- OpenAI’s custom GPT Store is now open for business
- Click here for the article and questions for class discussion
- Why Marriott Bonvoy Made a Video Game on Fortnite
- Click here for the article and questions for class discussion
- Walmart: Drone delivery will soon be available to most DFW residents
- Click here for the article and questions for class discussion
More News:
- Hertz is selling 20,000 electric vehicles to buy gasoline cars instead
- Click here to read the story from cnn.com.
- Burberry warns on profit as luxury demand ebbs
- Click here to read the story from reuters.com.
- What to Know About Bitcoin ETFs as Regulators Approve Funds
- Click here to read the story from time.com.
- America’s #1 Grocery Chain Was Just Revealed—and It Isn’t Costco or Trader Joe’s
- Click here to read the story from eatthis.com.
- Cheez-It launches two new ‘extra crunchy’ snacks: ‘Absurdly-amped-up snacking experience’
- Click here to read the story from foxbusiness.com.
FOR THE WEEK OF JANUARY 8, 2024
Notable Campaigns:
- Peloton brings fitness classes to TikTok in bigger push for Gen Z
- Click here for the article and questions for class discussion
- ChatGPT was 2023’s fastest-growing brand
- Click here for the article and questions for class discussion
- Looking beyond the CES hype to focus on true marketing innovations
- Click here for the article and questions for class discussion
- BNPL shopping explodes as mobile holiday sales overtake desktop for the first time
- Click here for the article and questions for class discussion
- La-Z-Boy launches ‘Do Not Disturb’ decor
- Click here for the article and questions for class discussion
More News:
- Hisense’s Smart Life Products Honored with CES 2024 Innovation Awards
- Click here to read the story from prnewswire.com.
- Uber Eats shows us how not to use AI imagery
- Click here to read the story from creativebloq.com.
- The Hidden Detail In An Ice Breakers Logo You Probably Didn’t Notice
- Click here to read the story from mashed.com.
- Starbucks launches reusable cup option for mobile and drive-thru orders
- Click here to read the story from abcnews.com.
- SpaceX launches first satellites for cell phone service in dead zones
- Click here to read the story from mashable.com.
FOR THE WEEK OF JANUARY 1, 2024
Notable Campaigns:
- How the pairing of Pringles and caviar went viral on TikTok, Instagram
- Click here for the article and questions for class discussion
- Brand collaborations rundown of 2023
- Click here for the article and questions for class discussion
- Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius
- Click here for the article and questions for class discussion
- Avocados from Mexico CEO wants to get Gen Z to gobble up the fruit in 2024
- Click here for the article and questions for class discussion
- Girl Scout Cookie flavored cold coffee coming in 2024
- Click here for the article and questions for class discussion
More News:
- Dutch Bros Coffee Adds Some Shine for the New Year
- Click here to read the story from prnewswire.com.
- Hello Kitty’s 50th Birthday Gift Is a Painfully Cute McDonald’s Meal
- Click here to read the story from highsnobiety.com.
- Study shows TikTok, Facebook, and YouTube are making billions in ad revenue from kids
- Click here to read the story from usatoday.com.
- Some major retailers now changing return policies for holiday shoppers
- Click here to read the story from wkrn.com.
- Why did some Apple Watch models get banned in the US? The controversy explained
- Click here to read the story from usatoday.com.
FOR THE WEEK OF DECEMBER 11, 2023
Notable Campaigns:
- 6 key details about CosMc’s, McDonald’s new fast food chain
- Click here for the article and questions for class discussion
- Dog soda? Yeah, that’s a thing (and it’s pricey)
- Click here for the article and questions for class discussion
- Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’
- Click here for the article and questions for class discussion
- Pizza Hut Is Giving Fans ‘Reverse Delivery’ Doormats That Gift Delivery Drivers Pizza During Busy Holiday Season
- Click here for the article and questions for class discussion
- Through partnerships with Dunkin’ Donuts and Jersey Mike’s, Celsius expands its food service channel
- Click here for the article and questions for class discussion
More News:
- IKEA debuts giant, ‘turkey-sized’ holiday meatballs: ‘Showstopper’
- Click here to read the story from nypost.com.
- Thermostat wars in your home? Hot Pockets will pay you $500 ‘to chill’Hilary Duff Talks Entrepreneurship And Her Secrets to Success
- Click here to read the story from fox10phoenix.com.
- How U.S. Businesses Are Embracing Hanukkah This Year
- Click here to read the story from inc.com.
- Goldfish® Unveils NEW Goldfish Crisps – Taste How Goldfish Does Chips
- Click here to read the story from prnewswire.com.
- You Can Order a Single Chicken McNugget at McDonald’s in Switzerland Now
- Click here to read the story from musebycl.io.
FOR THE WEEK OF DECEMBER 4, 2023
Notable Campaigns:
- How the Raising Cane’s founder, Todd Graves, turned a lousy college grade into a billion-dollar fast-food business
- Click here for the article and questions for class discussion
- HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist and Debuts Limited Edition Elf-Themed Recipes
- Click here for the article and questions for class discussion
- Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
- Click here for the article and questions for class discussion
- Reddit refreshes its logo as IPO speculation swirls
- Click here for the article and questions for class discussion
- Red Lobster raises price of unlimited shrimp promotion because it’s too popular
- Click here for the article and questions for class discussion
More News:
- Chipotle launches wacky but brilliant holiday gift
- Click here to read the story from nbcchicago.com.
- Hilary Duff Talks Entrepreneurship And Her Secrets to Success
- Click here to read the story from entrepreneur.com.
- Heinz turns iconic ketchup label into limited-edition tattoo stencil
- Click here to read the story from news.yahoo.com.
- Kerwin Frost is McDonald’s latest celebrity collaboration
- Click here to read the story from nrn.com.
- ‘Tears streaming down my face’: New Chevy commercial hits home with Americans
- Click here to read the story from usatoday.com.
FOR THE WEEK OF NOVEMBER 27, 2023
Notable Campaigns:
- This iconic jingle is making a comeback, and you won’t be able to get it out of your head
- Click here for the article and questions for class discussion
- How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera
- Click here for the article and questions for class discussion
- Beef is a way of life in Texas, but it’s hard on the planet. This rancher thinks she can change that
- Click here for the article and questions for class discussion
- How Mars, maker of M&M’s and Snickers, is radically reimagining its supply chain to end deforestation
- Click here for the article and questions for class discussion
- As olive oil’s popularity rises over perceived health benefits, so do prices. Here’s why.
- Click here for the article and questions for class discussion
More News:
- Is the green texting bubble about to burst?
- Click here to read the story from vox.com.
- This Burger King x FILA Collaboration Is Pure Fire
- Click here to read the story from musebycl.io.
- Florida Chick-fil-A location launches option on app to have food delivered by drone
- Click here to read the story from foxbusiness.com.
- Opinion: Buying a Rivian R1T electric pickup truck was a miserable experience.
- Click here to read the story from usatoday.com.
- Arby’s has a new meal inspired by ‘Good Burger 2’
- Click here to read the story from today.com.
FOR THE WEEK OF NOVEMBER 20, 2023
Notable Campaigns:
- Build-A-Bear is a money-making machine
- Click here for the article and questions for class discussion
- Former Apple designers launch $700 Humane AI Pin as smartphone replacement
- Click here for the article and questions for class discussion
- Hyundai Cars Soon Available on Amazon for Online Purchase
- Click here for the article and questions for class discussion
- Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?
- Click here for the article and questions for class discussion
- Pottery Barn launches new mobile app
- Click here for the article and questions for class discussion
More News:
- Top 100 Retailers 2023
- Click here to read the story from nrf.com.
- Thousands of Starbucks workers walk off the job in “Red Cup Rebellion,” union says
- Click here to read the story from cbsnews.com
- DoorDash tests in-app tip reminders on customers
- Click here to read the story from retaildive.com.
- Queen Latifah Wants to Fight ‘Milk-Shaming’ and ‘Dairy-Deniers’ in latest campaign from dairy industry
- Click here to read the story from themessenger.com.
- Hidden Valley Ranch to ‘collab’ with itself in bizarre new bottle release: ‘Y’all are crazy’
- Click here to read the story from nypost.com.
FOR THE WEEK OF NOVEMBER 13, 2023
Notable Campaigns:
- How advertising shaped the Thanksgiving meal
- Click here for the article and questions for class discussion
- McDonald’s jingle, 20 years later
- Click here for the article and questions for class discussion
- How Glossier Made Effortlessness a Billion-Dollar Brand
- Click here for the article and questions for class discussion
- Home Depot, Vizio create shoppable content for the holidays
- Click here for the article and questions for class discussion
- Still Losing Steam, Peloton Launches New Holiday Blitz
- Click here for the article and questions for class discussion
More News:
- What is the average cost of a Thanksgiving meal? We break it down.
- Click here to read the story from usatoday.com.
- Inside Liquid Death’s Killer Growth Playbook
- Click here to read the story from retailtouchpoints.com
- Subway offers new loyalty members a big boost
- Click here to read the story from qsrweb.com.
- See the ‘Mean Girls’ reunite in new Black Friday ad
- Click here to read the story from today.com.
- ‘Insensitive’: Pharrell Williams’ $1m Louis Vuitton handbag attracts criticism
- Click here to read the story from theguardian.com.
FOR THE WEEK OF NOVEMBER 6, 2023
Notable Campaigns:
- Coke boosts Santa-heavy holiday campaign with AI, digital experiences
- Click here for the article and questions for class discussion
- How Selena Gomez’s Wondermind keeps growing
- Click here for the article and questions for class discussion
- KFC Debuts New Holiday Bucket Design
- Click here for the article and questions for class discussion
- Carmakers are struggling to make electric vehicles affordable for pinched consumers—and rethinking their investments amid sagging demand
- Click here for the article and questions for class discussion
- The frightening economics of haunted houses
- Click here for the article and questions for class discussion
More News:
- DiGiorno’s bizarre Thanksgiving pizza fails to wow taste-testing critics — here’s how to try one yourself
- Click here to read the story from nypost.com.
- The iPod is officially ‘vintage retro tech’ now, and restored models sold out at Gen Z-favorite Urban Outfitters
- Click here to read the story from businessinsider.com
- JetBlue’s future is on the line in Spirit Airlines court case
- Click here to read the story from axios.com.
- McDonald’s Crocs Skyrocket in Price After Selling Out
- Click here to read the story from newsweek.com.
- Starbucks holiday cups are back: Here’s what the 4 festive designs look like
- Click here to read the story from abc7.com.
FOR THE WEEK OF OCTOBER 30, 2023
Notable Campaigns:
- Inside J.C. Penney’s holiday marketing strategy
- Click here for the article and questions for class discussion
- Instant ramen Cup Noodles will be microwavable, changing from foam to paper cup
- Click here for the article and questions for class discussion
- Chevrolet is changing its ad tagline after nearly a decade
- Click here for the article and questions for class discussion
- Pizza Hut Gets in on ‘Girl Math’ Trend With $7 Deals
- Click here for the article and questions for class discussion
- Pottery Barn launches ‘Elf’ collection inspired by the holiday film: See the Buddy the Elf-themed products
- Click here for the article and questions for class discussion
More News:
- Why is your Duolingo app melting? Here’s why it looks weird
- Click here to read the story from digitaltrends.com.
- I can’t decide if Burger King’s ghost billboards are dumb or brilliant
- Click here to read the story from creativebloq.com
- Fatburger and Round Table Pizza open first co-branded location
- Click here to read the story from nrn.com.
- Restaurant Panda Express Celebrates ‘However You Panda’ in Brand Campaign
- Click here to read the story from lbbonline.com.
- A year after Musk takeover, X struggles with usage decline
- Click here to read the story from apnews.com.
FOR THE WEEK OF OCTOBER 23, 2023
Notable Campaigns:
- Why your $7 latte is $7
- Click here for the article and questions for class discussion
- Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals
- Click here for the article and questions for class discussion
- Wendy’s launches ‘The Burger Files’ true fast-food crime podcast series
- Click here for the article and questions for class discussion
- Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise
- Click here for the article and questions for class discussion
- Taco Bell throws shade at McDonald’s with debut of ‘premium’ nuggets. ‘This is real chicken.’
- Click here for the article and questions for class discussion
More News:
- M&M’S to the rescue: Mars to send ‘rescue squad’ if you run out of Halloween candy
- Click here to read the story from nypost.com.
- Optimus Prime vs. My Little Pony: The Toy Hall of Fame Wants You To Vote On Its Next Inductee
- Click here to read the story from mentalfloss.com
- Apple will be able to update iPhones while they’re still in the box, report claims
- Click here to read the story from mashable.com.
- New Popeyes collab brings hot ‘fancy and flair’ to chicken sandwich
- Click here to read the story from pennlive.com.
- Can AI make TV advertising faster and less expensive?
- Click here to read the story from marketingbrew.com.
FOR THE WEEK OF OCTOBER 16, 2023
Notable Campaigns:
- Domino’s Emergency Pizza Program Gives Customers One Free Pizza When They ‘Need it Most’
- Click here for the article and questions for class discussion
- Crocs releases ‘widely requested’ cowboy boot
- Click here for the article and questions for class discussion
- Starbucks and KidSuper Create Limited-Edition Varsity Jacket for PSL’s 20th Birthday
- Click here for the article and questions for class discussion
- Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles
- Click here for the article and questions for class discussion
- White Castle to Launch the First of 13 Spooky Halloween Deals on Friday the 13th
- Click here for the article and questions for class discussion
More News:
- ‘My Name is Lewis:’ This Halloween Decoration Became So Popular on TikTok, It’s Now Sold Out at Target.
- Click here to read the story from entrepreneur.com.
- Burger King’s Friday The 13th Horror ‘Movie’ Goes All In On The Genre
- Click here to read the story from uk.style.yahoo.com
- McDonald’s Launches ‘1 in 8’ Initiative to Celebrate Crew Members
- Click here to read the story from qsrmagazine.com.
- Hershey and Crocs team up for sweet shoe collaboration just in time for Halloween
- Click here to read the story from fox5atlanta.com.
- Popeyes’ Cajun Turkey Is Back for Thanksgiving — And It’s Available for Preorder
- Click here to read the story from today.com.
FOR THE WEEK OF OCTOBER 9, 2023
Notable Campaigns:
- Taco Bell’s Lover’s Pass offers 30 back to back days of free tacos for just $10
- Click here for the article and questions for class discussion
- Toys ‘R’ US to open stores across US, including airports and cruise ships
- Click here for the article and questions for class discussion
- Marketers reconsider BeReal as it launches its first global brand marketing campaign
- Click here for the article and questions for class discussion
- Kraft Mac & Cheese Brings Back SpongeBob SquarePants Shape
- Click here for the article and questions for class discussion
- Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure
- Click here for the article and questions for class discussion
More News:
- Michaels Finds 80% of Gen Z and Millennials Celebrate Halloween
- Click here to read the story from martechseries.com.
- Dunkin’ unveils $100 inflatable Halloween donut as tall as a person
- Click here to read the story from nbcboston.com
- Girl Scouts to discontinue this popular cookie
- Click here to read the story from foxbusiness.com.
- Yee-haw! Crocs unveils classic cowboy boots to celebrate Croctober
- Click here to read the story from nbc.com.
- ‘How sneaker culture took over the world
- Click here to read the story from nationalgeographic.com.
FOR THE WEEK OF OCTOBER 2, 2023
Notable Campaigns:
- Donkey Is Welcoming Fans into ‘Shrek’s Swamp’ on Airbnb this Halloween
- Click here for the article and questions for class discussion
- Inside the Lush brand collaboration machine (that doesn’t rely on social media)
- Click here for the article and questions for class discussion
- Lululemon is throwing in the towel on Mirror
- Click here for the article and questions for class discussion
- Yelp has recorded every restaurant and business with suspicious reviews. See if your favorite spot is on the list.
- Click here for the article and questions for class discussion
- Amazon sued by FTC and 17 states over allegations it inflates online prices and overcharges sellers
- Click here for the article and questions for class discussion
More News:
- Dunkin’ Drops ‘Taylor Swift-Coded’ Friendship Bracelets
- Click here to read the story from today.com.
- IHOP’s New Fall Menu, Thankfully, Isn’t Just Pumpkin Spice Items
- Click here to read the story from ca.finance.yahoo.com
- Mountain Dew brings back popular flavor for fifth year
- Click here to read the story from the-sun.com.
- HI-CHEW® Unwraps a World of Flavor with the Release of its New Digital Commercial
- Click here to read the story from prnewswire.com.
- ‘Subaru Loves Pets’ Month Returns
- Click here to read the story from prnewswire.com.
FOR THE WEEK OF SEPTEMBER 25, 2023
Notable Campaigns:
- The creator of Starbucks’ famous Pumpkin Spice Latte said it almost had a very different name
- Click here for the article and questions for class discussion
- HORMEL® Pepperoni Opens First-of-its-Kind Online Shop to Help Fans Gear Up for National Pepperoni Pizza Day
- Click here for the article and questions for class discussion
- TikTok Shop officially launches in the US
- Click here for the article and questions for class discussion
- Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”
- Click here for the article and questions for class discussion
- Check into the future: Hotels are getting an upgrade
- Click here for the article and questions for class discussion
More News:
- Pepsi MAX plans beach-themed pop-up to snub autumn
- Click here to read the story from mobilemarketingmagazine.com.
- Flamin’ Hot® Enlists Megan Thee Stallion to Establish New Flamin’ Hot University
- Click here to read the story from prnewswire.com
- Wendy’s launches pumpkin spice Frostys and cold brews
- Click here to read the story from abc12.com.
- Krispy Kreme Is Giving Out Free Donuts To Celebrate Its ‘New & Improved’ Coffee
- Click here to read the story from delish.com.
- Cadillac Buyers Are Getting Younger
- Click here to read the story from gmauthority.com.
FOR THE WEEK OF SEPTEMBER 18, 2023
Notable Campaigns:
- Grilled Cheese Lunchables Are Now a Thing
- Click here for the article and questions for class discussion
- Coca-Cola used AI to create its newest flavor: The Y3000 soda ‘from the future’
- Click here for the article and questions for class discussion
- Johnson & Johnson is getting rid of its script logo after more than 130 years
- Click here for the article and questions for class discussion
- Could Peloton’s brand refresh mark the start of its comeback?
- Click here for the article and questions for class discussion
- Domino’s upgrades its loyalty program
- Click here for the article and questions for class discussion
More News:
- As Maui thanks agents and urges travel, it plans a new marketing campaign
- Click here to read the story from travelweekly.com.
- Ice Spice and Dunkin’ collaborate on new seasonal drink
- Click here to read the story from restaurantbusinessonline.com
- Carnival Cruise Faces Backlash Over Handling of Missing Veteran Case
- Click here to read the story from entrepreneur.com.
- Stealth startup Favs raises ~$1M for its close-friends-only social network
- Click here to read the story from techcrunch.com.
- In First A.I. Senate Forum, Musk Tells Congress: ‘The Consequences of Getting A.I. Wrong Are Severe’
- Click here to read the story from inc.com.
FOR THE WEEK OF SEPTEMBER 11, 2023
Notable Campaigns:
- Subway Is Launching a Restaurant Inside a Blimp So You Can Eat 1,000 Feet in the Air
- Click here for the article and questions for class discussion
- Your next Apple Watch might be made with a 3D printer
- Click here for the article and questions for class discussion
- United unveils new first-class seats in nearly once-in-a-decade refresh
- Click here for the article and questions for class discussion
- From Mad Men to machines? Big advertisers shift to AI
- Click here for the article and questions for class discussion
- How JCPenney is pivoting its brand as part of $1B company turnaround plan
- Click here for the article and questions for class discussion
More News:
- Elon Musk had no clue Tesla and McDonald’s were launching this
- Click here to read the story from teslarati.com.
- Cruise fans may soon face an unpleasant new limit on exploring cities along the way
- Click here to read the story from thestreet.com
- Oscar Mayer Enters On-The-Go Refrigerated Breakfast Category with New Scramblers Innovation
- Click here to read the story from businesswire.com.
- These are the most photographed U.S. restaurants on Yelp
- Click here to read the story from axios.com.
- Retailers Bet Wrong on America’s Feelings About Stores
- Click here to read the story from theatlantic.com.
FOR THE WEEK OF SEPTEMBER 4, 2023
Notable Campaigns:
- Buffalo Wild Wings’ New Mascot? A Snarky Buffalo, With Wings
- Click here for the article and questions for class discussion
- Cruise line faces backlash over allegedly deceptive marketing claims: ‘This is their attempt to make themselves look good’
- Click here for the article and questions for class discussion
- Walmart Dives Deeper Into Drones and Roblox
- Click here for the article and questions for class discussion
- Celebrate Cheetos 75th birthday with The Mark of Mischief
- Click here for the article and questions for class discussion
- Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections
- Click here for the article and questions for class discussion
More News:
- e.l.f. Just Acquired This Target-Favorite Skin Care Brand
- Click here to read the story from bustle.com.
- Apple sends invites for Sept. 12 launch event, new iPhone 15 expected
- Click here to read the story from mashable.com
- Chinese smartphone maker teases an innovative foldable smartphone that you can wear like a purse
- Click here to read the story from msn.com.
- ‘Get an Airbnb’ Marketing Campaign Challenges Hotels
- Click here to read the story from skift.com.
- Planters Launches New Apple Cider Donut Cashews
- Click here to read the story from chewboom.com.
FOR THE WEEK OF AUGUST 28, 2023
Notable Campaigns:
- Back-to-school 2023: Can marketing transcend the turbulence?
- Click here for the article and questions for class discussion
- Hotels Adding Fees For Common Requests That Used to Be Free
- Click here for the article and questions for class discussion
- Panda Express® Pledges Up To $2 Million in Donations to Help Those Affected by the Hawaii Wildfires
- Click here for the article and questions for class discussion
- Want your own hot dog straw? To celebrate 2022 viral video, Oscar Mayer is giving them away
- Click here for the article and questions for class discussion
- “Going shopping” is dead
- Click here for the article and questions for class discussion
More News:
- Krispy Kreme Launches First-Ever Pup’kin Spice Doggie Doughnuts Collection
- Click here to read the story from chewboom.com.
- Walmart and Target face similar problems — but only one is thriving
- Click here to read the story from cnbc.com
- H&M Home launches in the U.S.
- Click here to read the story from prnewswire.com.
- CHEETOS® Mac ‘N Cheese and Designer Coral Castillo Put the “Mac” in Macramé with New Fashion Collaboration
- Click here to read the story from prnewswire.com.
- Chick-fil-A unveils futuristic design with kitchen above drive-thru lanes
- Click here to read the story from nypost.com.
FOR THE WEEK OF AUGUST 21, 2023
Notable Campaigns:
- Drive-thru mania pushes chains to rethink restaurants
- Click here for the article and questions for class discussion
- Pop-Tarts Collaborates With Crocs on Sweet Clogs That Come With Edible Jibbitz
- Click here for the article and questions for class discussion
- Lyft to display ads in app in effort to boost revenue
- Click here for the article and questions for class discussion
- What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots
- Click here for the article and questions for class discussion
- Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion
- Click here for the article and questions for class discussion
More News:
- Why Is It So Hard for Scholars to Launch Startups?
- Click here to read the story from wired.com.
- HelloFresh Launches Premium Pet Food Brand in the US, The Pets Table
- Click here to read the story from businesswire.com
- Discover Puerto Rico Celebrates Five Years of Unprecedented Tourism Growth
- Click here to read the story from prnewswire.com.
- Tesla’s new luxury rival unveils its first electric vehicle
- Click here to read the story from thestreet.com.
- Hungry Howie’s celebrates 50th anniversary with secret menu, including a Tie Dye pizza
- Click here to read the story from prnewswire.com.
AUGUST 2023
Notable Campaigns:
- McDonald’s is launching a spinoff restaurant chain based on an out-of-this-world character
- Click here for the article and questions for class discussion
- Kraft Heinz’s Maxwell House launches its first innovation in nearly a decade
- Click here for the article and questions for class discussion
- Chipotle is running its first Threads campaign
- Click here for the article and questions for class discussion
- Subway fanatic? Win $50K in sandwiches by legally changing your name to ‘Subway’
- Click here for the article and questions for class discussion
- Meta, Microsoft, hundreds more own trademarks to new Twitter name
- Click here for the article and questions for class discussion
More News:
- Arlington Reveals New Tourism Branding Message, Campaign
- Click here to read the story from patch.com.
- NASA Launches Its Own Streaming Platform
- Click here to read the story from gizmodo.com
- The Boring Company will dig a 68-mile tunnel network under Las Vegas
- Click here to read the story from arstechnica.com.
- Denny’s debuts new education program for restaurant teams
- Click here to read the story from nrn.com.
- Meet Lula, a startup that aims to be the ‘Stripe for insurance’ and just raised $35.5M
- Click here to read the story from techcrunch.com.
JUNE 5, 2023
Notable Campaigns:
- Ad of the Day: New Red Baron promo spoofs the Netflix password sharing crackdown
- Click here for the article and questions for class discussion
- You might be wearing America’s most trusted brand right now
- Click here for the article and questions for class discussion
- Kit Kat Cereal is hitting US shelves
- Click here for the article and questions for class discussion
- Why one sunglasses brand has several Instagram accounts
- Click here for the article and questions for class discussion
- Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one
- Click here for the article and questions for class discussion
More News:
- “It has to be Heinz” ad to re-run after strong sales increase
- Click here to read the story from marketingweek.com.
- Why one popular shoe brand is lowering prices in the face of inflation
- Click here to read the story from cnn.com
- Oreo Welcomes Back Cotton Candy Oreo Sandwich Cookies
- Click here to read the story from chewboom.com.
- Is Digital Street Art the Next Frontier for Brands?
- Click here to read the story from musebycl.io.
- Apple’s Mixed-Reality Headset Will Require a Whole New Kind of App
- Click here to read the story from theverge.com.
MAY 28, 2023
Notable Campaigns:
- McDonald’s Happy Meal Toys: New Releases, Activities, More
- Click here for the article and questions for class discussion
- ‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
- Click here for the article and questions for class discussion
- Krispy Kreme Is Giving Away a Dozen Free Donuts to 2023 Graduates This Week
- Click here for the article and questions for class discussion
- Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear
- Click here for the article and questions for class discussion
- Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark
- Click here for the article and questions for class discussion
More News:
- ‘Cursed’ pizza commercial generated by AI is terrifying the internet
- Click here to read the story from today.com.
- Disney to close its ‘Star Wars’ hotel that opened last year
- Click here to read the story from local12.com
- BMW’s all-electric luxury boat comes with a custom Hans Zimmer soundtrack
- Click here to read the story from engadget.com.
- Taco Bell customers celebrate as it confirms fan favorite is making a comeback
- Click here to read the story from foodandwine.com.
- Netflix has officially begun its plan to make users pay extra for password sharing
- Click here to read the story from npr.org.
MAY 22, 2023
Notable Campaigns:
- Gen Zers Might Buy Your Product if Its Logo Slays
- Click here for the article and questions for class discussion
- Tesla to start advertising in major reversal for brand
- Click here for the article and questions for class discussion
- Oscar Mayer says goodbye to the historic Weinermobile. Next up: the Frankmobile.
- Click here for the article and questions for class discussion
- The Importance Of Omnichannel Marketing In The Travel Industry
- Click here for the article and questions for class discussion
- Blue Bell Drops a Dr Pepper Ice Cream Flavor
- Click here for the article and questions for class discussion
More News:
- ChatGPT Now Has an iPhone App
- Click here to read the story from wired.com.
- Adult Fandoms Are Driving Lego’s Market to New Heights
- Click here to read the story from dwell.com
- Ford Has High Hopes for Shedding Mustang’s Boomer Buyer Image
- Click here to read the story from newsweek.com.
- Kit Kat Is Releasing a New Churro Flavor Just in Time for Summer
- Click here to read the story from foodandwine.com.
- Levi’s embraces pop-up retail for 150th anniversary “501 Experience”
- Click here to read the story from therealdeal.com.
MAY 15, 2023
Notable Campaigns:
- Brands allow customers to opt out of Mother’s Day marketing
- Click here for the article and questions for class discussion
- Cholula Branches Out With First Ever Line Of Salsa And Taco Seasoning
- Click here for the article and questions for class discussion
- Lulu who? A cult brand takes on the booming culture of ‘dupes’
- Click here for the article and questions for class discussion
- McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.
- Click here for the article and questions for class discussion
- Adidas finally has a plan for its stockpile of Yeezy shoes
- Click here for the article and questions for class discussion
More News:
- Ocean Spray and Hershey Launch a Sweet New Partnership
- Click here to read the story from prnewswire.com.
- Burberry’s New Logo Breaks From Modern Tradition
- Click here to read the story from esquire.com
- Best Buy Revamps Its Membership Program. Here Are the New Tiers
- Click here to read the story from cnet.com.
- Oatly Asks Big Dairy to Put Its Money Where Its Mouth Is on Climate Claims
- Click here to read the story from vegnews.com.
- VELVEETA and Compartés Launch TruffVels, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures
- Click here to read the story from finance.yahoo.com.
MAY 8, 2023
Notable Campaigns:
- These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie
- Click here for the article and questions for class discussion
- See’s Candies® Launches “Chocolate Shop” Scented Candle
- Click here for the article and questions for class discussion
- Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags
- Click here for the article and questions for class discussion
- Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking
- Click here for the article and questions for class discussion
- Consumers push back on higher prices amid inflation woes
- Click here for the article and questions for class discussion
More News:
- OLIPOP Partners with Camila Cabello for First Ad Campaign; PureLeaf Unveils “In-Faux-Mercial” Starring Coco Jones
- Click here to read the story from bevnet.com.
- Kraft Heinz Enters U.S. Spice Biz In Search of Incremental Sales
- Click here to read the story from nosh.com
- Gisele Bündchen Stars in Jimmy Choo’s Summer 2023 Campaign
- Click here to read the story from yahoo.com.
- Lunchables with ‘improved nutrition’ to be served at school cafeterias next year
- Click here to read the story from today.com.
- Mountain Dew, Red Bull Introduce New Summer Flavors
- Click here to read the story from thestreet.com.
MAY 2, 2023
Notable Campaigns:
- Sweetgreen is asking customers to pay $10 a month for its new loyalty program
- Click here for the article and questions for class discussion
- Price war? Tesla drops the Model Y starting price below the average U.S. vehicle cost
- Click here for the article and questions for class discussion
- How Bazooka Gum uses nostalgia to drive sweet success
- Click here for the article and questions for class discussion
- Why these chunky, ugly running shoes are selling like crazy
- Click here for the article and questions for class discussion
- Bed Bath & the great Beyond: How the home-goods giant went bankrupt
- Click here for the article and questions for class discussion
More News:
- The Big Problem With Dollar Stores
- Click here to read the story from time.com.
- Lululemon’s ill-timed Mirror acquisition is now almost worthless
- Click here to read the story from finance.yahoo.com
- Samsonite launches expressive new collection with New Balance
- Click here to read the story from marketing-interactive.com.
- Apple wins antitrust court battle with Epic Games, appeals court rules
- Click here to read the story from techcrunch.com.
- Bluesky buzz: Why the social media platform is being called the next Twitter
- Click here to read the story from nbcnews.com.
APRIL 24, 2023
Notable Campaigns:
- Earth Day 2023: green or greenwashed?
- Click here for the article and questions for class discussion
- How Taco Bell Became the Most Innovative Fast Food Chain
- Click here for the article and questions for class discussion
- Tillamook wants to be nation’s favorite brand
- Click here for the article and questions for class discussion
- McCormick’s plastic spice bottles changed to maintain freshness longer
- Click here for the article and questions for class discussion
- How a Secret Pink Drink Consumed by NHL Pros Became the Powerhouse Brand BioSteel
- Click here for the article and questions for class discussion
More News:
- Impossible Foods to Celebrate Earth Day by Highlighting “Tiny” Impact on Planet
- Click here to read the story from vegconomist.com.
- Coach Launches Coachtopia, a Circular Subbrand Dedicated to Sustainability
- Click here to read the story from footwearnews.com
- Earth Day Is The Victim Of Its Own Success
- Click here to read the story from fivethirtyeight.com.
- For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
- Click here to read the story from sustainablebrands.com.
- Coined by an adman, co-opted by brands: Earth Day’s complex relationship with advertising
- Click here to read the story from thedrum.com.
APRIL 17, 2023
Notable Campaigns:
- TikTok Ban Would Be a Blow to U.S. International Tourism Marketing
- Click here for the article and questions for class discussion
- Elon Musk is rebranding Twitter as X Corp
- Click here for the article and questions for class discussion
- Shake Shack Sends New York City on a Virtual Truffle Hunt with Immersive OOH Campaign
- Click here for the article and questions for class discussion
- Mark Cuban Aims To Disrupt A $365 Billion Industry – With The Only Startup That Bears His Name
- Click here for the article and questions for class discussion
- L’Oréal buys Aesop in $2.5 billion deal, its biggest acquisition ever
- Click here for the article and questions for class discussion
More News:
- You Can Get a Dozen Krispy Kreme Doughnuts for Less Than a Dollar This Tax Day
- Click here to read the story from news.yahoo.com.
- Restaurantflation? Restaurant Inflation Outpaced Grocery in Latest Inflation Report
- Click here to read the story from pymnts.com
- CEO shares the No. 1 question to ‘never ever’ ask at a job interview—’wait until you’re called back’
- Click here to read the story from cnbc.com.
- Retail sales fell 1% in March as winter spending burst loses steam
- Click here to read the story from usatoday.com.
- Why your “recycled” grocery bag might not be
- Click here to read the story from motherjones.com.
APRIL 10, 2023
Notable Campaigns:
- Meta, Microsoft, and Disney are reversing their bets on the metaverse
- Click here for the article and questions for class discussion
- Blue Jean Baby! e.l.f. Cosmetics Teams with American Eagle on Denim-Inspired Makeup and Skincare Line
- Click here for the article and questions for class discussion
- Sweetgreen renames menu item after Chipotle sues for trademark infringement
- Click here for the article and questions for class discussion
- After viral billboards craze, is the era of simulated-out-of-home advertising next?
- Click here for the article and questions for class discussion
- As Secondhand Shopping Explodes, Here Are the 10 Most Popular Clothing Brands for Online Resale
- Click here for the article and questions for class discussion
More News:
- After launch failure, Richard Branson’s Virgin Orbit files for Chapter 11 bankruptcy
- Click here to read the story from usatoday.com.
- Fortune ‘100 Best Companies to Work For’ is out
- Click here to read the story from fortune.com
- Decorate Potatoes Instead of Eggs This Easter, Says Potato Lobby
- Click here to read the story from yahoo.com.
- Burger King confirms exciting Doritos product isn’t April Fools’ prank
- Click here to read the story from mirror.uk.co.
- Easter Spending Expected to Reach Record $24 Billion
- Click here to read the story from nrf.com.
APRIL 3, 2023
Notable Campaigns:
- Pepsi unveils new logo: See the updated branding ahead of iconic cola’s 125th anniversary
- Click here for the article and questions for class discussion
- Cup Noodles’ new flavor tastes like egg, sausage and maple syrup pancakes
- Click here for the article and questions for class discussion
- QDOBA Mexican Eats® Hosts First-Ever World Burrito Eating Championship in Honor of National Burrito Day
- Click here for the article and questions for class discussion
- Kroger spent millions advertising its own peanut butter—why?
- Click here for the article and questions for class discussion
- Microsoft says it has stopped its Xbox Game Pass $1 trial offer
- Click here for the article and questions for class discussion
More News:
- Pepsi’s new logo is a subliminal war on sugar
- Click here to read the story from fastcompany.com.
- J.C. Penney, Sports Illustrated unveil swimwear collections
- Click here to read the story from retaildive.com
- Apple awkwardly pushes into buy-now-pay-later
- Click here to read the story from reuters.com.
- Bob Evans Is Using AI To Eliminate Unconscious Bias From Its Ads
- Click here to read the story from adexchanger.com.
- Has Purpose-Driven Marketing Become Less Relevant to Consumers?
- Click here to read the story from retailwire.com.
MARCH 27, 2023
Notable Campaigns:
- Subway brings back Footlong Pass as more restaurants test subscriptions
- Click here for the article and questions for class discussion
- Yummbelievable! Denny’s launches new ‘augmented reality’ menu featuring food that jumps off the page, literally
- Click here for the article and questions for class discussion
- Chrysler Brand Brings ‘Vanlightenment’ to Consumers With Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid
- Click here for the article and questions for class discussion
- Most Americans seek brands that share their environmental goals: poll
- Click here for the article and questions for class discussion
- The Marketing Campaign That Helped Make Fish Sticks An American Staple
- Click here for the article and questions for class discussion
More News:
- A Rivian buyer got his dream car after a 3-year wait. Days later, the car was dead and he faced a $2,100 bill.
- Click here to read the story from businessinsider.com.
- Chick-fil-A Made a Change That Will Make Some Customers Very Unhappy. It’s the 1 Thing No Company Should Ever Do.
- Click here to read the story from inc.com
- H&M launches U.S. resale platform with ThredUp to cut fashion waste
- Click here to read the story from spokesman.com.
- VisitBritain releases online accent game using AI voice technology to inspire visitors to ‘See Things Differently’ and drive bookings to Britain
- Click here to read the story from prnewswire.com.
- Clothing rental brand nuuly now has a new Year of Ours athleisure drop
- Click here to read the story from nypost.com.
MARCH 20, 2023
Notable Campaigns:
- What do Lyft and Krispy Kreme have in common? This—and consumers hate it
- Click here for the article and questions for class discussion
- Pizza Hut Is Set to Overtake Domino’s
- Click here for the article and questions for class discussion
- Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)
- Click here for the article and questions for class discussion
- Pringles ‘March Mustache’ Packaging Spotlights NCAA Basketball Stars
- Click here for the article and questions for class discussion
- Starbucks NFTs Sell Out In 18 Minutes As Secondary Price Soars
- Click here for the article and questions for class discussion
More News:
- Frank’s RedHot is selling dill pickle hot sauce. Would you try it?
- Click here to read the story from kmbc.com.
- Mod Pizza Is Trying To Create Tacos Out Of Pizza
- Click here to read the story from msn.com
- Companies like Meta and Google are doing away with employee perks as they slash tens of thousands of jobs
- Click here to read the story from finance.yahoo.com.
- Red Lobster® Announces First-Ever Endless Lobster Event
- Click here to read the story from prnewswire.com.
- Trader Joe’s Defends Selling Dark Chocolates That Contain Lead
- Click here to read the story from eatthis.com.
MARCH 13, 2023
Notable Campaigns:
- Culinary marketplace Shef whips up nationwide expansion with new funding, growth ingredients
- Click here for the article and questions for class discussion
- Consumer gripes hit record levels over purchases needed ‘to get through each day’
- Click here for the article and questions for class discussion
- McDonald’s Rebranding The Crispy Chicken Sandwich Name To The McCrispy
- Click here for the article and questions for class discussion
- Spotify’s new design is part TikTok, part Instagram, and part YouTube
- Click here for the article and questions for class discussion
- Hidden Valley and Van Leeuwen Release Ranch Ice Cream at Walmart
- Click here for the article and questions for class discussion
More News:
- Americans want to delete Instagram more than any other app
- Click here to read the story from cnbc.com.
- Campbell’s Ghost Pepper Soup Is Here to Stay
- Click here to read the story from thetakeout.com
- Subway adds EV charging parks in competition with Starbucks
- Click here to read the story from foxbusiness.com.
- TikTok Introduces New Paywalled 20-Minute Video Feature
- Click here to read the story from nbcconnecticut.com.
- Subway plans electric car charging “oasis”
- Click here to read the story from axios.com.
MARCH 6, 2023
Notable Campaigns:
- Rihanna And PUMA Reunite After She Previously Helped The Brand Reach Nearly $1B In Sales
- Click here for the article and questions for class discussion
- Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares
- Click here for the article and questions for class discussion
- Peeps flavored Pepsi makes it’s one-of-a-kind return
- Click here for the article and questions for class discussion
- Pop it yourself! AMC movie theater popcorn coming to Walmart with new at-home snack line
- Click here for the article and questions for class discussion
- How KFC is working to attract younger consumers
- Click here for the article and questions for class discussion
More News:
- IHOP to add third virtual brand
- Click here to read the story from restaurantdive.com.
- Wendy’s Is Bringing Its Famous Chili to Grocery Stores Soon
- Click here to read the story from thekitchn.com.
- Whataburger with cheese earns title of healthiest fast-food cheeseburger, study finds
- Click here to read the story from statesman.com.
- Target, Macy’s and Best Buy see consumers cut back, search for discounts
- Click here to read the story from cnn.com.
- Victoria’s Secret will reboot its fashion show this year as turnaround gains traction
- Click here to read the story from retaildive.com.
FEBRUARY 27, 2023
Notable Campaigns:
- Shake Shack Introduces “The Truffle Table Fine Dining Experience”
- Click here for the article and questions for class discussion
- Starbucks adds olive oil in coffee; CEO calls it a ‘market maker’
- Click here for the article and questions for class discussion
- Taco Bell Is Now Marrying A Couple In The Metaverse
- Click here for the article and questions for class discussion
- What happened to Glossier
- Click here for the article and questions for class discussion
- Microsoft signs 10-year deal to bring ‘Call of Duty’ to Nintendo in push to ease monopoly worries about Activision Blizzard acquisition
- Click here for the article and questions for class discussion
More News:
- Ed Sheeran dips into condiments with new Tingly Ted’s hot sauce
- Click here to read the story from goodmorningamerica.com.
- Your Rescue Pet Could Become the New Cadbury Mascot
- Click here to read the story from techcrunch.com.
- Red Lobster Sells Frozen Meals as Consumers Cut Restaurant Spending
- Click here to read the story from pymnts.com.
- Forget the Spoon: New Apple Jacks® Pop-Tarts® Takes Cereal Experience On the Go
- Click here to read the story from prnewswire.com.
- Here’s how much money you’d have if you invested $1,000 in Walmart 10 years ago
- Click here to read the story from cnbc.com.
FEBRUARY 20, 2023
Notable Campaigns:
- Why PepsiCo’s Gatorade is now a portfolio of brands with Muscle Milk, Propel, and more
- Click here for the article and questions for class discussion
- Scent-a Fe: New Mexico could be first state with official aroma
- Click here for the article and questions for class discussion
- Wendy’s partners with DoorDash and Roku in new shoppable ads
- Click here for the article and questions for class discussion
- Chipotle spinoff restaurant: Farmesa to serve customizable bowls with salmon, veggies and more
- Click here for the article and questions for class discussion
- Kraft Heinz to abandon further price hikes as shoppers stretched thin
- Click here for the article and questions for class discussion
More News:
- Crocs Drops Minecraft Collection
- Click here to read the story from footwearnews.com.
- More brands are now testing TikTok’s Shop feature in the U.S.
- Click here to read the story from techcrunch.com.
- KFC is trimming its menus, dropping fried chicken wings, popcorn chicken combo and more
- Click here to read the story from usatoday.com.
- Inflation is coming for your Starbucks free drink and reward stars
- Click here to read the story from axios.com.
- Dr Pepper Launches an Unusual New Permanent Flavor
- Click here to read the story from thestreet.com.
FEBRUARY 13, 2023
Notable Campaigns:
- From Jennifer Coolidge for E.l.f. to Fenty, beauty taps into Super Bowl marketing
- Click here for the article and questions for class discussion
- How Gorton’s Seafood is using TikTok for a product launch
- Click here for the article and questions for class discussion
- Use the New Panera Purse to Carry a Better Sandwich
- Click here for the article and questions for class discussion
- Adidas Says Yeezy Fallout Could Cost Hundreds of Millions in 2023 as Company
- Click here for the article and questions for class discussion
- Taco Bell’s sales grow, thanks to Mexican Pizza and Pete Davidson
- Click here for the article and questions for class discussion
More News:
- Chick-fil-A debuts new Cauliflower Sandwich
- Click here to read the story from usatoday.com.
- Chicken of the Sea makes Splash with First Rebrand in 20 Years
- Click here to read the story from packagingstrategies.com.
- Remote work is changing the way new apartments are designed
- Click here to read the story from fortune.com.
- McDonald’s converted billboards into digital food trucks
- Click here to read the story from marcommnews.com.
- The Dolly Parton Solution to Tourism’s Labor Crisis
- Click here to read the story from skift.com.
FEBRUARY 6, 2023
Notable Campaigns:
- KFC is launching wraps to attract younger consumers
- Click here for the article and questions for class discussion
- Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion
- Click here for the article and questions for class discussion
- With TikTok’s growing list of issues, should marketers think twice about the platform?
- Click here for the article and questions for class discussion
- Sour Patch Kids Embraces Anti-Valentine’s Day With New Candy
- Click here for the article and questions for class discussion
- Why Travel Brands Should Ditch the Pre-Pandemic Playbook in 2023
- Click here for the article and questions for class discussion
More News:
- Peloton CEO teases an ‘epic comeback’ for the pandemic stock darling
- Click here to read the story from fortune.com.
- A Maryland Bill Could Test Out the Four-Day Workweek. But CEOs Have Some Mixed Feelings.
- Click here to read the story from inc.com.
- The fake meat fad hits the chopping block
- Click here to read the story from axios.com.
- One Negative Chatbot Experience Drives Away 30% Of Customers
- Click here to read the story from Forbes.com.
- All-New Marketing Campaign for Hyundai’s IONIQ 6 Explains Why It’s Time to Go Electric
- Click here to read the story from prnewswire.com.
- A Maryland Bill Could Test Out the Four-Day Workweek. But CEOs Have Some Mixed Feelings.
- Click here to read the story from inc.com.
JANUARY 30, 2023
Notable Campaigns:
- Why your last text message is probably from a brand
- Click here for the article and questions for class discussion
- Burger King’s Menu Adds a New Kind of Hit (Blame the Whopper)
- Click here for the article and questions for class discussion
- 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy
- Click here for the article and questions for class discussion
- Oreo and Martha Stewart take a dip into the ‘Oreoverse’ with new limited-edition launch
- Click here for the article and questions for class discussion
- How Liquid Death’s 40-year-old founder turned ‘the dumbest name’ and a Facebook post into a $700 million water brand
- Click here for the article and questions for class discussion
More News:
- Mercedes-Benz is the first to bring Level 3 automated driving to the US
- Click here to read the story from theverge.com.
- Skims campaign features ‘White Lotus’ breakout stars
- Click here to read the story from businessinsider.com.
- Destination marketing trends for 2023
- Click here to read the story from hospitalitynet.org.
- Why K-pop rules fashion week
- Click here to read the story from cnn.com.
- Will the Metaverse Live Up to the Hype? Game Developers Aren’t Impressed
- Click here to read the story from wired.com.
JANUARY 23, 2023
Notable Campaigns:
- Nest co-founder launches service to turn household food scraps into chicken feed for $33/month
- Click here for the article and questions for class discussion
- Pepsi Is Discontinuing Sierra Mist In Favor of All-New Sprite Competitor
- Click here for the article and questions for class discussion
- McDonald’s Lunar New Year campaign taps into AI, AR technology
- Click here for the article and questions for class discussion
- Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives
- Click here for the article and questions for class discussion
- The best and worst campaigns of 2022, according to industry creatives
- Click here for the article and questions for class discussion
More News:
- 3 Crucial KPIs And 3 Important Trends For Brands Seeking To Leverage Influencer Marketing
- Click here to read the story from forbes.com.
- Crispy Chicken Wings are back at Taco Bell — but only for a limited time
- Click here to read the story from today.com.
- Wayfair stock climbs after online retailer lays off 1,750 workers
- Click here to read the story from cnbc.com.
- As Egg Prices Surge, JUST Egg Runs “Plants Don’t Get Flu” Ads Outside US Supermarkets
- Click here to read the story from vegconomist.com.
- Amazon ends its charity donation program AmazonSmile after other cost-cutting efforts
- Click here to read the story from npr.org.
JANUARY 16, 2023
Notable Campaigns:
- The easiest way to travel full time? See what a 28-year-old paid for an apartment on a cruise ship
- Click here for the article and questions for class discussion
- Delta’s Promotion With Starbucks Is Such a Hit It Generated 1 Million Linked Accounts in 16 Days
- Click here for the article and questions for class discussion
- The soda market is flat, but not for Dr Pepper
- Click here for the article and questions for class discussion
- Fastest Growing Brands 2022
- Click here for the article and questions for class discussion
- Did You Know Planters Has a NUTMobile for Promotional Experiences?
- Click here for the article and questions for class discussion
More News:
- Where can you buy pink sauce? Walmart now sells viral TikTok condiment
- Click here to read the story from usatoday.com.
- Brand Watch: 2023 will be a year that separates the bona fide from the bogus on sustainability pledges
- Click here to read the story from reuters.org.
- Why Macy’s and furniture companies are paying more attention to responsible sourcing
- Click here to read the story from modernretail.co.
- Tesla cars have gotten way cheaper overnight
- Click here to read the story from mashable.com.
- The Buy Now, Pay Later Bubble Is About to Burst
- Click here to read the story from theatlantic.com.
JANUARY 9, 2023
Notable Campaigns:
- Best of CES 2023: 6 innovations that will shape the future
- Click here for the article and questions for class discussion
- Chipotle to debut wellness-inspired AR Snapchat lens on ‘Quitter’s Day’
- Click here for the article and questions for class discussion
- Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug
- Click here for the article and questions for class discussion
- Roku CEO explains why the company is launching its own line of TVs
- Click here for the article and questions for class discussion
- L’Oréal is giving lipstick and brow looks some new high-tech twists
- Click here for the article and questions for class discussion
More News:
- Fans will flip over new packs of M&M’s candy that celebrate women
- Click here to read the story from pennlive.com.
- Final 2022 holiday numbers break ecommerce records
- Click here to read the story from martech.org.
- KFC Rings In New Year with $5 Chicken Pot Pies
- Click here to read the story from qsrmagazine.com.
- Southwest Airlines’ meltdown loss could run $500 million to $700 million
- Click here to read the story from prnewswire.com.
- GM overtakes Toyota as top automaker in U.S., auto industry accesses 2022 sales
- Click here to read the story from finance.yahoo.com.
JANUARY 2, 2023
Notable Campaigns:
- Southwest Stole Christmas. It Still Has Superfans.
- Click here for the article and questions for class discussion
- The weird ways destinations tried to get you to visit in 2022
- Click here for the article and questions for class discussion
- McDonald’s unveiled an automated store. Some consumers aren’t loving it.
- Click here for the article and questions for class discussion
- Why Spotify makes Wrapped its annual marketing moment
- Click here for the article and questions for class discussion
- Why KIA’s confusing logo is part of a growing design trend
- Click here for the article and questions for class discussion
More News:
- ‘I’m truly sorry’: Southwest CEO offers apology after thousands of cancellations
- Click here to read the story from wftv.com.
- The best food marketing stunts of the year
- Click here to read the story from cnn.com.
- Hot Pockets Made Cargo Shorts With a Literal Hot Pocket
- Click here to read the story from foodandwine.com.
- NYX launches new makeup collection on Roblox
- Click here to read the story from prnewswire.com.
- Grubhub ordered to pay $3.5 million in Washington DC deceptive practices suit
- Click here to read the story from mashable.com.
DECEMBER 12, 2022
Notable Campaigns:
- McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app
- Click here for the article and questions for class discussion
- How the Metaverse Will Transform Marketing
- Click here for the article and questions for class discussion
- DJ Khaled is letting you stay in his shoe closet for $11 a night on Airbnb
- Click here for the article and questions for class discussion
- Meet the Rising Brand Upcycling McDonald’s Uniform into Workwear
- Click here for the article and questions for class discussion
- Starbucks Odyssey launches for select rewards members with NFTs
- Click here for the article and questions for class discussion
More News:
- Forever 21 is selling clothing inspired by avatar best sellers
- Click here to read the story from glossy.com.
- Airbnb says its anti-party tech is ready to crack down on New Year’s Eve ragers again for 2022
- Click here to read the story from fastcompany.com.
- Philadelphia launches plant-based spread that ‘mirrors’ taste, texture of cream cheese
- Click here to read the story from pennlive.com.
- Companies That Put Purpose Before Profit
- Click here to read the story from inc.com.
- McCormick® Releases Flavor Forecast® 23rd Edition Including Inaugural Flavor of the Year and “House of Flavor by McCormick” Experience in the Metaverse
- Click here to read the story from prnewswire.com.
DECEMBER 5, 2022
Notable Campaigns:
- Burger King Is AirDropping 65,000 Free Whoppers in NYC Today
- Click here for the article and questions for class discussion
- Delta is making big changes to who can access its popular Sky Club airport lounges
- Click here for the article and questions for class discussion
- Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022
- Click here for the article and questions for class discussion
- Buddy the Elf spaghetti meal kits available from Hello Fresh
- Click here for the article and questions for class discussion
- For Uncommon Goods, podcast ads drive ‘high-quality’ customers
- Click here for the article and questions for class discussion
More News:
- Chick-fil-A is selling merchandise for the first time ever
- Click here to read the story from cnn.com.
- Forever 21 debuts metaverse collection on Roblox
- Click here to read the story from retaildive.com.
- Lindsay Lohan pours milk in her Pepsi, launching #PilkandCookies challenge
- Click here to read the story from usatoday.com.
- How Cyber Monday blew past Black Friday to become the biggest shopping event of the holiday season
- Click here to read the story from businessinsider.com.
- Lunchables New Holiday-Themed Snacks Have the Most Unhinged Names
- Click here to read the story from parade.com.
NOVEMBER 28, 2022
Notable Campaigns:
- The new Kia logo commits the ultimate design crime
- Click here for the article and questions for class discussion
- Your next Domino’s delivery may arrive in a GM Chevy Bolt as pizza chain pushes EVs nationally
- Click here for the article and questions for class discussion
- Apple privacy changes prompt some advertisers to turn toward shoppable TV ads
- Click here for the article and questions for class discussion
- Denny’s Is Selling a T-shirt Worth $2,000 for $5.99
- Click here for the article and questions for class discussion
- Why Airbnb sees in-house advertising creative as the key to brand success
- Click here for the article and questions for class discussion
More News:
- Red Lobster’s Holiday Sweater Has an Insulated Pocket for Your Cheddar Bay Biscuits
- Click here to read the story from thrillist.com.
- This Full-Page Ad in the NY Times Was Written Entirely in Chicken
- Click here to read the story from musebycl.io.
- ‘Ranch on a branch’: Hidden Valley sells out of its ‘Elf on the Shelf’ equivalent
- Click here to read the story from washingtonexaminer.com.
- Snoop Dogg Launches Pet Line Snoop Doggie Doggs Featuring Hoodies, Toys, Bowls, and Accessories
- Click here to read the story from people.com.
- Black Friday sales rake in a record $9.12 billion from online shoppers
- Click here to read the story from npr.org.
NOVEMBER 21, 2022
Notable Campaigns:
- Cadbury Introduces Interactive Out-of-Home Focus for Christmas
- Click here for the article and questions for class discussion
- Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K
- Click here for the article and questions for class discussion
- JCPenney teams up with Backstreet Boys for Facebook Live holiday event
- Click here for the article and questions for class discussion
- Microsoft Teams now has Solitaire and Minesweeper in a games for work push
- Click here for the article and questions for class discussion
- Amazon Will Sell A Kitchen Device That Makes Cheetos Dust
- Click here for the article and questions for class discussion
More News:
- Cost of Thanksgiving dinner up 20%: Here’s where it’s most expensive
- Click here to read the story from ktla.com.
- Audi rebrands with “significantly more modern” flat logo
- Click here to read the story from dezeen.com.
- Shake Shack Unveils First Brand Campaign: ‘For What It’s Worth’
- Click here to read the story from qsrmagazine.com.
- Wendy’s Is Launching New Italian-Inspired Items and a Peppermint Frosty
- Click here to read the story from eatthis.com.
- A Lab-Grown Meat Startup Gets the FDA’s Stamp of Approval
- Click here to read the story from wired.com.
NOVEMBER 14, 2022
Notable Campaigns:
- Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy
- Click here for the article and questions for class discussion
- Mount Rushmore float will miss Thanksgiving Day parade
- Click here for the article and questions for class discussion
- Walmart’s Cyber Monday marketing campaign takes direct aim at Amazon
- Click here for the article and questions for class discussion
- The top 5 branded Roblox activations of 2022, from luxury shopping to sustainable farming
- Click here for the article and questions for class discussion
- There’s a house made of Pop-Tarts on Zillow. See inside.
- Click here for the article and questions for class discussion
More News:
- AMC to Create Zoom Rooms in Its Theaters
- Click here to read the story from hollywoodreporter.com.
- No tuna DNA in Subway’s tuna, lawsuit alleges
- Click here to read the story from cbsnews.com
- United Airlines Just Made a Welcome Announcement, and Passengers Will Be Very Happy
- Click here to read the story from inc.com.
- Gap finally turns to Amazon to expand sales
- Click here to read the story from retaildive.com.
- Starbucks Is Making Billions From Your Extra Pump of Syrup
- Click here to read the story from eatthis.com.
NOVEMBER 7, 2022
Notable Campaigns:
- This is what Starbucks’ 25th anniversary holiday cups look like
- Click here for the article and questions for class discussion
- The McRib ‘Farewell Tour’ is McDonald’s latest attempt to cash in on nostalgia
- Click here for the article and questions for class discussion
- Kohl’s brings holiday promotion to TikTok, metaverse
- Click here for the article and questions for class discussion
- Tupperware wants to jump from grandma’s cupboard into the cool kids’ homes
- Click here for the article and questions for class discussion
- How Samsung is using the language of TikTok to sell its flip phones
- Click here for the article and questions for class discussion
More News:
- Chipotle workers say this year’s ‘Boorito’ promo was a ‘flop’ that resulted in food waste
- Click here to read the story from today.com.
- JPMorgan Chase wants to disrupt the rent check with its payments platform for landlords and tenants
- Click here to read the story from cnbc.com
- Kraft Mayo Teams Up With Juice Couture For New “Smooth” Collab
- Click here to read the story from comicbook.com.
- Airbnb Knows It’s Making Too Much Money Now
- Click here to read the story from bloomberg.com.
- Subway Just Made a Bizarre Announcement. It’s What No Company Should Ever Do
- Click here to read the story from inc.com.
OCTOBER 31, 2022
Notable Campaigns:
- Under new FDA proposed guidelines, these 10 cereals would no longer be labeled ‘healthy’
- Click here for the article and questions for class discussion
- Elon Musk’s plan to turn Twitter into a super app is a step closer now that he owns the platform
- Click here for the article and questions for class discussion
- How Panda Express won over customers with a made-up dish
- Click here for the article and questions for class discussion
- Coke products might look a little different next year
- Click here for the article and questions for class discussion
- Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day
- Click here for the article and questions for class discussion
More News:
- Inflation is apparently turning customers onto McDonald’s
- Click here to read the story from restaurantbusinessonline.com.
- Hermes plans big price rises, says no sign of slowdown
- Click here to read the story from reuters.com
- Royal Caribbean gives first look at Icon of the Seas, the world’s largest cruise ship
- Click here to read the story from fox35orlando.com.
- ‘World’s fastest shoe’ claims it’ll make users walk 250% faster
- Click here to read the story from gizmodo.com.
- Airline launches lottery to entice more passengers to sit in the middle seat
- Click here to read the story from cnn.com.
OCTOBER 24, 2022
Notable Campaigns:
- Uber Plans to Advertise to You At Every Stage of Your Ride, Using Your Own Data
- Click here for the article and questions for class discussion
- Alberta marketing campaign encourages Toronto residents to move
- Click here for the article and questions for class discussion
- More than a crunch: How a 1.5 second tune changed the Tostitos brand
- Click here for the article and questions for class discussion
- The Hottest App for Teens Is All About Positivity, and It Isn’t TikTok
- Click here for the article and questions for class discussion
- What this mega supermarket merger could mean for your grocery bills
- Click here for the article and questions for class discussion
More News:
- McDonald’s limited-edition adult Happy Meal toys are selling for as much as $300,000 on eBay
- Click here to read the story from cnbc.com.
- Wish Launches Second Phase of Global Brand Marketing Campaign
- Click here to read the story from businesswire.com
- Chuck E. Cheese makes a big international push
- Click here to read the story from restaurantbusinessonline.com.
- Subway turns April Fools prank into reality with the launch of the SubDog
- Click here to read the story from marketingmag.au.com.
- Sony, Honda aim to deliver premium EV with subscription fees in 2026
- Click here to read the story from reuters.com.
OCTOBER 17, 2022
Notable Campaigns:
- Why IHOP Is Calling A New Food Item ‘Its First NFT’
- Click here for the article and questions for class discussion
- Greenpeace Calls Coca-Cola’s Environmental Promo Products ‘Greenwashing’
- Click here for the article and questions for class discussion
- Delta invests in electric air taxi startup Joby, plans last-mile airport service
- Click here for the article and questions for class discussion
- Kraft Is Asking McDonald’s to Add Mac & Cheese to the Big Mac
- Click here for the article and questions for class discussion
- Hollister tackles cart abandonment with new payment solution
- Click here for the article and questions for class discussion
More News:
- SpaceX To Fly First Space Tourist Around The Moon
- Click here to read the story from fa-mag.com.
- Whataburger Just Released A Crunchy New Burger For Halloween Season
- Click here to read the story from thedailymeal.com
- Toyota ads push emotional connection, not products
- Click here to read the story from autorecent.com.
- How Inflation Is Expected To Impact Halloween Candy
- Click here to read the story from tastingtable.com.
- Balenciaga serves up Lay’s potato chip handbags that cost $1,500
- Click here to read the story from today.com.
OCTOBER 10, 2022
Notable Campaigns:
- Pete Davidson Is Helming Taco Bell’s Breakfast Pop-Up Campaign
- Click here for the article and questions for class discussion
- Burger King has a plan to make you fall in love with the Whopper again
- Click here for the article and questions for class discussion
- Lucky Charms & Niantic Launch New AR Mobile Game
- Click here for the article and questions for class discussion
- McDonald’s Halloween Nostalgia Escalated Quickly
- Click here for the article and questions for class discussion
- Most Innovative Companies 2022
- Click here for the article and questions for class discussion
More News:
- Consumers Are Willing to Purchase Products Using an Emoji, Latest Report Shows
- Click here to read the story from inc.com.
- Victoria’s Secret Continues Its Rebrand With New Campaign, TikTok to Launch Live Shopping in U.S.
- Click here to read the story from sports.yahoo.com
- IKEA Continues to Blaze a Path for Corporate Sustainability
- Click here to read the story from dealerscope.com.
- Everything we know about Elon Musk’s messy new Twitter offer
- Click here to read the story from theverge.com.
- Heinz Brings Back Tomato Blood Ketchup For 2022 Halloween Season
- Click here to read the story from chewboom.com.
OCTOBER 3, 2022
Notable Campaigns:
- Hilton Is Building Astronaut Hotel Rooms in Space
- Click here for the article and questions for class discussion
- Plant-based meat sales declining, industry possibly suffering ‘perception problem’
- Click here for the article and questions for class discussion
- Did Walmart just guarantee it will be the easiest place to shop for Christmas?
- Click here for the article and questions for class discussion
- Carl’s Jr. & Hardee’s Reveal New Brand Identity
- Click here for the article and questions for class discussion
- Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers
- Click here for the article and questions for class discussion
More News:
- Digital Avatars are the Face of the Future. Here’s Why.
- Click here to read the story from entrepreneur.com.
- Kohl’s Takes Aim at a New Target Audience
- Click here to read the story from thestreet.com
- Costco’s famous $1.50 hot dog & soda combo will stay at the same price “forever”
- Click here to read the story from finance.yahoo.com.
- McDonald’s teams up with streetwear label to launch adult Happy Meals
- Click here to read the story from nypost.com.
- M&M’s reveals new purple candy character, first in a decade
- Click here to read the story from today.com.
SEPTEMBER 26, 2022
Notable Campaigns:
- Why Amazon Fresh Is Struggling To Fit In With The Grocery Market
- Click here for the article and questions for class discussion
- J.C. Penney releases skincare adviser experience, AR try-on
- Click here for the article and questions for class discussion
- CFPB Study Outlines Need for “Buy Now, Pay Later” Rules
- Click here for the article and questions for class discussion
- e.l.f. Beauty Takes on Inflation With Pricing
- Click here for the article and questions for class discussion
- Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon
- Click here for the article and questions for class discussion
More News:
- Chick-fil-A brings back Grilled Spicy Chicken Sandwich, adds autumn milkshake to menu
- Click here to read the story from usatoday.com.
- Macy’s partners with Kylie Cosmetics
- Click here to read the story from retaildive.com
- Pepsi bids farewell to summer with s’mores-flavored sodas
- Click here to read the story from fox6now.com.
- Here’s why pumpkin spice lattes are so popular: It’s ‘very simple economics,’ say the experts
- Click here to read the story from cnbc.com.
- Little Caesars® Gets Fancy on National Pepperoni Pizza Day with Its First Ever Galleroni
- Click here to read the story from prnewswire.com.
SEPTEMBER 19, 2022
Notable Campaigns:
- MrBeast Burger hints at more physical locations after record-breaking debut
- Click here for the article and questions for class discussion
- Can Ethereum Go Green Overnight? Why ‘The Merge’ Is Crypto’s Biggest-Ever Upgrade
- Click here for the article and questions for class discussion
- Starbucks is investing in automation to halve the time it takes to make your Frappuccino
- Click here for the article and questions for class discussion
- Patagonia Founder Gives Away the $3 Billion Company: ‘Earth Is Now Our Only Shareholder’
- Click here for the article and questions for class discussion
- Restoration Hardware dives into hotel business
- Click here for the article and questions for class discussion
More News:
- Dole gives the classic Dole Whip a pumpkin spice makeover
- Click here to read the story from foodsided.com.
- U.S. consumer watchdog plans to regulate ‘buy-now, pay-later’ companies
- Click here to read the story from reuters.com
- Coca-Cola discontinues Honest Tea: The ‘just a tad sweet’ products to disappear after this year
- Click here to read the story from usatoday.com.
- It’s not just you. Tommy Bahama beach chairs are everywhere
- Click here to read the story from cnn.com.
- Jamba launches boba marketing campaign
- Click here to read the story from fastcasual.com.
SEPTEMBER 12, 2022
Notable Campaigns:
- GM unveils $30,000 electric SUV that will be one of the cheapest EVs available
- Click here for the article and questions for class discussion
- Marriott Bonvoy Kick Off Contest on Pinterest
- Click here for the article and questions for class discussion
- Panda Express Brings Back Beyond Orange Chicken
- Click here for the article and questions for class discussion
- Kellogg’s wants you to add water to its new cereal
- Click here for the article and questions for class discussion
- Apple is here to remind you that life (and your wallet) is precious
- Click here for the article and questions for class discussion
More News:
- The iPhone Isn’t Cool
- Click here to read the story from theatlantic.com.
- Walmart, Walgreens, and CVS Are Being Fined $650 Million—Here’s Why
- Click here to read the story from npr.org
- Uber Eats and Nuro sign a 10-year deal to do robot food delivery in California and Texas
- Click here to read the story from theverge.com.
- Rivian and Mercedes are teaming up to build electric vans more quickly
- Click here to read the story from engadget.com.
- Misfits Market to acquire rival online grocery service Imperfect Foods
- Click here to read the story from axios.com.
SEPTEMBER 5, 2022
Notable Campaigns:
- Gatorade adds caffeine to its lineup with energy drink Fast Twitch
- Click here for the article and questions for class discussion
- Apple’s Car Is Beloved Before It Even Exists
- Click here for the article and questions for class discussion
- Heinz Wants You to Wear Clothes with Ketchup Stains
- Click here for the article and questions for class discussion
- Visit Florida Embraces Marketing More Than Just Beaches and Disney
- Click here for the article and questions for class discussion
- U.S. Army Aims New Marketing Campaign at Aspiring Leaders
- Click here for the article and questions for class discussion
More News:
- As its breakfast business grows, Wendy’s takes aim at Burger King
- Click here to read the story from restaurantbusinessonline.com.
- Taco Bell is Letting People Get Married in the Metaverse
- Click here to read the story from qsrmagazine.com
- Starbucks’s Free Refill Policy Is a Genius Brand-Building Strategy — Even Though Very Few Know of It
- Click here to read the story from inc.com.
- How augmented reality in retail improves the customer experience
- Click here to read the story from retailbrew.com.
- Petco Leans Into The Pet Humanization Trend With New Frozen Meals For Dogs
- Click here to read the story from forbes.com.
August 29, 2022
Notable Campaigns:
- See Papa Johns new pizza bowls: Just toppings, no crust
- Click here for the article and questions for class discussion
- PR experts react to Capri Sun recall: ‘A lot of questions need to be answered’
- Click here for the article and questions for class discussion
- Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools
- Click here for the article and questions for class discussion
- BeReal Marketing: Brands are getting creative with new social media platform
- Click here for the article and questions for class discussion
- 72% Of College Students Shopped Fast Fashion In 2022; Can ThredUP Change Their Wasteful Ways
- Click here for the article and questions for class discussion
More News:
- The Oscar Mayer® Brand Unveils the Cold Dog, A First-of-Its-Kind Hot Dog-Flavored Frozen Pop
- Click here to read the story from finance.yahoo.com.
- Why Ben & Jerry’s fears Unilever wants to silence its progressive voice
- Click here to read the story from fastcompany.com
- Frozen pizza gets a new competitor as Rao’s debuts premium offering
- Click here to read the story from fooddive.com.
- DICK’S Sporting Goods Kicks Off Back-to-School with Roblox
- Click here to read the story from prnewswire.com.
- BMW Teams Up With Pokemon For A Pikachu-Branded Mini Test Car
- Click here to read the story from thegamer.com.
August 22, 2022
Notable Campaigns:
- Velveeta is staging a comeback
- Click here for the article and questions for class discussion
- Applebee’s Created a Lip Gloss That Tastes Like Your Favorite Chicken Wing Flavors
- Click here for the article and questions for class discussion
- Airbnb is rolling out ‘anti-party technology’ in the U.S. and Canada
- Click here for the article and questions for class discussion
- Drive-Thru Restaurants Find Fast Lane to Profit as Pandemic Habits Stick
- Click here for the article and questions for class discussion
- How This College Dropout Built a Home Care Company During a Health Care Labor Shortage
- Click here for the article and questions for class discussion
More News:
- Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTok for Sustainable Families with Stephen “tWitch” Boss and Allison Holker-Boss
- Click here to read the story from businesswire.com.
- United Airlines makes a $10 million down payment—and a big bet—on flying taxis
- Click here to read the story from fortune.com
- A bad week for stationary bikes: A look inside the reckoning at SoulCycle and Peloton after the former fitness giants slashed hundreds of jobs and closed stores on the same day
- Click here to read the story from businessinsider.com.
- Hilton’s Hotel-Centric Marketing Campaign
- Click here to read the story from skift.com.
- The 100 Most Loved Restaurants on DoorDash Revealed
- Click here to read the story from nypost.com.
August 15, 2022
Notable Campaigns:
- Samsung’s Foldable Phones and the Cost of Dominance
- Click here for the article and questions for class discussion
- Domino’s tried to sell pizza to Italians. It failed
- Click here for the article and questions for class discussion
- White Castle Introduces New “Night Castle” Merchandise and Packaging to Celebrate Its Reputation as a Late-Night Hot Pumpkin spice season starting earlier than ever
- Click here for the article and questions for class discussion
- Pumpkin spice season starting earlier than ever
- Click here for the article and questions for class discussion
- Google Calls On Apple To Fix Hated Green Bubbles On iMessage
- Click here for the article and questions for class discussion
More News:
- Applebee’s CEO: There will be no shrinkflation at our restaurants
- Click here to read the story from aol.com
- Amazon iRobot play takes ambient intelligence efforts to next level
- Click here to read the story from venturebeat.
- McDonald’s Menu Move Targets Wendy’s, Burger King
- Click here to read the story from thestreet.com.
- U.S. reality TV star Paris Hilton launches metaverse business on Roblox
- Click here to read the story from reuters.com.
- Egg, butter prices spike as food inflation persists: report
- Click here to read the story from nypost.com.
August 8, 2022
Notable Campaigns:
- Why Amazon’s three biggest deals ever were for a grocery chain, movie studio, and health care
- Click here for the article and questions for class discussion
- Skittles Lawsuit Alleges the Fruit Candy Is ‘Unfit for Human Consumption’
- Click here for the article and questions for class discussion
- KFC just rolled out a new menu item to attract a younger crowd
- Click here for the article and questions for class discussion
- Toys ‘R’ Us Is Making a Comeback With Shops in Macy’s Stores Nationwide
- Click here for the article and questions for class discussion
- Sprite Is Retiring Its Iconic Green Bottles and Will Switch to a More Eco-Friendly Option
- Click here for the article and questions for class discussion
More News:
- Arby’s Partners With Old Spice to Solve a Meaty Problem
- Click here to read the story from cnbc.com
- Aston Martin’s brand reposition features new iconic wings logo
- Click here to read the story from luxurylifestylemag.co.uk.
- KFC Produces 14-Minute Horror Film Villainizing Pizza Crusts
- Click here to read the story from designtaxi.com.
- Must Love Bacon: Wright® Brand Launches Nationwide Search for Mayor of Bacon City, USA
- Click here to read the story from tysonfoods.com.
- Family Dollar recalls 430 products including drugs, sunscreen stored at wrong temperatures
- Click here to read the story from usatoday.com.
For the Week of June 6, 2022
Notable Campaigns:
- Taco Bell pulls ‘Mexican Pizza’ from the menu after supplies run out
- Click here for the article and questions for class discussion
- Wait, Trader Joe was a real guy?
- Click here for the article and questions for class discussion
- Mtn Dew Flavors (Including Pickle & S’mores) Debut at Outpost Opening in Tennessee
- Click here for the article and questions for class discussion
- Prada expands Web3 offer with product-linked NFT drop and Discord launch
- Click here for the article and questions for class discussion
- CT wants tourists to ‘Find Your Vibe’ this summer in $3M marketing campaign
- Click here for the article and questions for class discussion
More News:
- The 2022 Axios Harris Poll 100 reputation rankings
- Click here to read the story from axios.com
- What Is The World’s Most Popular Beauty Brand?
- Click here to read the story from thelist.com.
- Instagram, Google and P&G: Brands embrace inclusion
- Click here to read the story from corp.smartbrief.com.
- From cage-free to fair trade, the real meaning of food labels
- Click here to read the story from qz.com.
- Why ‘Love Island’ is ditching fast fashion in favor of secondhand
- Click here to read the story from fastcompany.com.
For the Week of May 30, 2022
Notable Campaigns:
- Amazon’s latest stunt is beaming a new Prime Video sci-fi show into outer space
- Click here for the article and questions for class discussion
- Arby’s is launching its first burger ever. Here’s how it tastes, and when you can buy it
- Click here for the article and questions for class discussion
- Bazooka® Bubble Gum Celebrates Dad Jokes and Its 75th Anniversary with Celebrity PSA Campaign on Father’s Day
- Click here for the article and questions for class discussion
- The Incredible Shrinking Car Dealership
- Click here for the article and questions for class discussion
- Popeyes Takes Print and OOH Ads in Crispy New Directions
- Click here for the article and questions for class discussion
More News:
- Mark Zuckerberg Is Blowing Up Instagram to Try and Catch TikTok Pepsi Pizza?
- Click here to read the story from bloomberg.com
- Snapple Rebrands ‘Diet’ Products
- Click here to read the story from foodandwine.com.
- Walmart expands its drone-delivery service to reach 4 million households
- Click here to read the story from cnbc.com.
- More M&M’s x Adidas Forums Are Releasing Soon
- Click here to read the story from solecollector.com.
- Boxed says FedEx agreement will lower delivery costs, expand weekend service
- Click here to read the story from supplychaindive.com.
For the Week of May 23, 2022
Notable Campaigns:
- Coca-Cola Rolls Out Bottles With Caps That Don’t Come Off To Reduce Litter
- Click here for the article and questions for class discussion
- Could Marriott’s New Ad Network Actually Be a Consumer-Friendly Move?
- Click here for the article and questions for class discussion
- Duolingo Is Opening a Taqueria That Helps Diners Practice Their Spanish
- Click here for the article and questions for class discussion
- Old Navy Made Clothing Sizes for Everyone. It Backfired.
- Click here for the article and questions for class discussion
- Jimmy John’s invites guests to create a virtual Metasandwich that could become real
- Click here for the article and questions for class discussion
More News:
- Pepsi Pizza? The Beverage Brand Created a Cola-Infused Pepperoni
- Click here to read the story from foodandwine.com
- McDonald’s Photographed Trash Bins Like Burgers to Curb Littering
- Click here to read the story from musebycl.io.
- Cheez-It ‘Sonically-Aged’ Its New Crackers to R&B Music
- Click here to read the story from thrillist.com.
- Gap dives deeper into metaverse commerce via Roblox partnership
- Click here to read the story from chainstoreage.com.
- Krispy Kreme is celebrating the class of 2022 with a dozen free doughnuts
- Click here to read the story from today.com.
For the Week of May 16, 2022
Notable Campaigns:
- Airbnb unveils “biggest change…in a decade” with castle, treehouse categories
- Click here for the article and questions for class discussion
- Restaurants address inflation—or ‘shrinkflation’—by changing the size of their dish
- Click here for the article and questions for class discussion
- Disney Plus added almost 8 million new subscribers as Netflix struggles
- Click here for the article and questions for class discussion
- America’s #1 Ketchup Brand Is About To Launch A Paper Bottle
- Click here for the article and questions for class discussion
- Old Bay Goldfish sold out online within nine hours, but more are headed for store shelves
- Click here for the article and questions for class discussion
More News:
- Luna Cryptocurrency Collapse: How UST Broke and Why It Matters
- Click here to read the story from cnet.com
- Shake Shack Wants Your Home To Smell Like ‘Burger In The Park’
- Click here to read the story from mashed.com
- Goodbye to the iPod, the device that changed how we enjoy music (VIDEO)
- Click here to read the story from today.com.
- Which is the best airline in the US? Depends on the class. See JD Power’s 2022 rankings.
- Click here to read the story from usatoday.com.
- Why pet food is so doggone expensive
- Click here to read the story from vox.com.
For the Week of May 9, 2022
Notable Campaigns:
- See inside Facebook’s first ever physical retail location
- Click here for the article and questions for class discussion
- As inflation drives shoppers toward store-brand essentials, big names like Kraft and Clorox take notice
- Click here for the article and questions for class discussion
- Marriott Sees Record Direct Bookings at Its Hotels
- Click here for the article and questions for class discussion
- Cereal with orange juice? This is how Tropicana will celebrate International Orange Juice Day
- Click here for the article and questions for class discussion
- How Coke and Pepsi’s rivalry shaped marketing — and where it goes next
- Click here for the article and questions for class discussion
More News:
- Bed Bath & Beyond kicks off omnichannel college promotion
- Click here to read the story from chainstoreage.com
- Pepsi Will Give You $5,000 to Quit Your Job
- Click here to read the story from thrillist.com
- Some Lucky High Schooler Is Taking the Oscar Mayer Wienermobile to Prom
- Click here to read the story from foodandwine.com.
- How PepsiCo used a Lays potato chip plant to help heat neighboring homes
- Click here to read the story from fastcompany.com.
- Snap Launches ‘Pixy’, A Free-Flying Camera Drone That Can Fit In Your Pocket
- Click here to read the story from designtaxi.com.
For the Week of May 2, 2022
Notable Campaigns:
- Arizona Iced Tea Founder Says 99-Cent Price Tag Isn’t Going Away
- Click here for the article and questions for class discussion
- What Chipotle’s Upcoming Dessert Menu Means for Fast Food
- Click here for the article and questions for class discussion
- Two years after Lemon Perfect was spotted in Beyoncé’s limo, the superstar is now a backer
- Click here for the article and questions for class discussion
- Burger King offers free fries every week to loyalty members
- Click here for the article and questions for class discussion
- Airline ticket prices have risen 40 percent since the beginning of 2022
- Click here for the article and questions for class discussion
More News:
- Mother’s Day 2022: KFC offering fried chicken floral arrangements for limited-time
- Click here to read the story from finance.yahoo.com
- Dollar General Did Something No Company Should Ever Do. Now It Must Live With the Consequences
- Click here to read the story from msn.com
- Mother’s Day declared a corporate holiday by Kendra Scott—but is it just ‘a great marketing ploy’?
- Click here to read the story from fortune.com.
- Krispy Kreme Partners with Cinnamon Toast Crunch (Again!) for New Cinnamon Milk Glazed Donuts
- Click here to read the story from people.com.
- The Best Leaders Have a Contagious Positive Energy
- Click here to read the story from hbr.org.
For the Week of April 25, 2022
Notable Campaigns:
- Earth Day 2022: initiatives from brands that stood out
- Click here for the article and questions for class discussion
- Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
- Click here for the article and questions for class discussion
- As shares plunge, Netflix takes aim at password sharing, ads
- Click here for the article and questions for class discussion
- Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022
- Click here for the article and questions for class discussion
- Why McDonald’s leveraged buzzy Szechuan sauce to boost its app
- Click here for the article and questions for class discussion
More News:
- Taco Bell’s New Luggage Collection Is Inspired By Their Hot Sauce Packets
- Click here to read the story from foodandwine.com
- Burger King’s Vegan Pop-Up Serves as a Roadmap for the Fast-Food Industry
- Click here to read the story from vegnews.com
- Starbucks eyes changes to mobile app, drive-thrus, taps ex-McDonald’s exec
- Click here to read the story from reuters.com.
- Apartments.com Launches New Marketing Campaign Focused on Changing Consumer Rental Behavior Post-Pandemic
- Click here to read the story from businesswire.com.
- You Won’t Believe How Far People Drive To Shop At Trader Joe’s
- Click here to read the story from mashed.com.
For the Week of April 18, 2022
Notable Campaigns:
- TikTok gets some ‘peepsonality’ ahead of Easter
- Click here for the article and questions for class discussion
- Baskin-Robbins Aims to Inspire Everyone to “Seize the Yay” Through Rebrand and New Campaign
- Click here for the article and questions for class discussion
- IHOP opens International Bank of Pancakes and launches loyalty program
- Click here for the article and questions for class discussion
- Walton family to invest $225 million for fitness, childcare centers on Walmart HQ campus
- Click here for the article and questions for class discussion
- More Consumers Hunting for Bargains this Easter
- Click here for the article and questions for class discussion
More News:
- Twitter board adopts ‘poison pill’ after Musk’s $43 billion bid to buy company
- Click here to read the story from cnbc.com
- Amazon renaming IMDb TV streaming service to Amazon Freevee
- Click here to read the story from nypost.com
- Inside Irish Spring’s Gamer Shower
- Click here to read the story from fandom.com.
- Cadbury World Chocolatiers Just Made A Giant Easter Egg Equivalent To 889 Chocolate Bars
- Click here to read the story from delish.com.
- Cold Stone New Peeps-Flavored Ice Cream: Just in Time for Easter
- Click here to read the story from thrillist.com.
For the Week of April 11, 2022
Notable Campaigns:
- Chipotle Offers Free Burritos, but You Need to (Sort of) Roll Your Own?
- Click here for the article and questions for class discussion
- Coke’s new ‘Pixel’ flavor first appeared in Fortnite
- Click here for the article and questions for class discussion
- The Honest Kitchen lands $150M to grow ‘human grade’ pet food brand for cats and dogs
- Click here for the article and questions for class discussion
- How Abercrombie & Fitch is using TikTok to reach former customers
- Click here for the article and questions for class discussion
- Amazon Ramps Up Its Battle With SpaceX for Space Internet Dominance
- Click here for the article and questions for class discussion
More News:
- e.l.f Cosmetics and Dunkin’ launch a makeup collection
- Click here to read the story from cnn.com
- This robotic beehive wants to save the bees
- Click here to read the story from roboreport.com
- Kit Kat Releases a New Blueberry Muffin Flavor and We Tried It
- Click here to read the story from people.com.
- Wendy’s Hidden Game Is the Best Thing Since Wordle
- Click here to read the story from thetakeout.com.
- Levi Strauss earnings top estimates as shoppers buy at higher prices, denim retailer reaffirms 2022 outlook
- Click here to read the story from cnbc.com.
For the Week of April 4, 2022
Notable Campaigns:
- 15-minute grocery delivery startups are already folding
- Click here for the article and questions for class discussion
- How restaurants charge more but make you feel like you’re getting a bargain
- Click here for the article and questions for class discussion
- Wendy’s new location is an immersive experience
- Click here for the article and questions for class discussion
- The Hidden Meaning In The Dairy Queen Logo
- Click here for the article and questions for class discussion
- FTC sues Intuit over misleading TurboTax ads claiming to provide free filing services
- Click here for the article and questions for class discussion
More News:
- Why McDonald’s offering Szechuan Sauce is such a huge deal (thanks, ‘Rick and Morty’)
- Click here to read the story from ftw.usatoday.com
- Reels is Facebook’s TikTok clone — and its future
- Click here to read the story from vox.com
- Would you eat a burger made in a vending machine? People in New Jersey are
- Click here to read the story from usatoday.com.
- Sony announces new PlayStation Plus subscriptions, its answer to Xbox Game Pass
- Click here to read the story from theverge.com.
- “Stop Z”, the Ukrainian marketing campaign to remove the letter Z from the world’s logos
- Click here to read the story from entreprenuer.com.
For the Week of March 28, 2022
Notable Campaigns:
- What happened to Starbucks? How a progressive company lost its way
- Click here for the article and questions for class discussion
- Pepsi and IHOP Team Up for Limited-Edition Pepsi Maple Syrup Cola
- Click here for the article and questions for class discussion
- Destination BC pouring $6.7M into global marketing campaign to attract international visitors to province
- Click here for the article and questions for class discussion
- Why Amazon makes you click a box to redeem coupons
- Click here for the article and questions for class discussion
- Going big: Behind the making of Goldfish Mega Bites – Campbell Soup Company
- Click here for the article and questions for class discussion
More News:
- Pusha T’s New Diss Track Is an Arby’s Ad. Here’s Why He’s Laughing All the Way to the Bank
- Click here to read the story from rollingstone.com
- Burger King’s Latest Ad Is Inspired By The Poop Emoji
- Click here to read the story from mashed.com
- Disney CEO forms task force, promises listening tour in response to LGBTQ+ concerns
- Click here to read the story from reuters.com.
- Kellogg’s Releases Three New Frosted Flakes Cereal Flavors
- Click here to read the story from hypebeast.com.
- Lego’s New Back to the Future DeLorean Lets You Build Versions From All Three Movies
- Click here to read the story from gizmodo.com.
For the Week of March 21, 2022
Notable Campaigns:
- Aerie Flips the Social Media Algorithm Positive for Spring 2022
- Click here for the article and questions for class discussion
- Pickleball, virtual golf, skydiving, craft beer: How malls are luring shoppers
- Click here for the article and questions for class discussion
- Buffalo Wild Wings® and MTN DEW® thrill sports fans
- Click here for the article and questions for class discussion
- Disney’s $5,000 Star Wars hotel and line-cutting fees: Some fans say the ‘magic’s gone’
- Click here for the article and questions for class discussion
- Watch: Self-driving ‘car’ that delivers ramen on the counter with no spills to dine-in customers
- Click here for the article and questions for class discussion
More News:
- Saks Off 5th rebrands to expand reach
- Click here to read the story from chainstoreage.com
- After nearly 2 decades of decline, what’s next for office supplies stores?
- Click here to read the story from retaildive.com
- Netflix to Test Adding Fee for Account Sharing Outside of Households
- Click here to read the story from hollywoodreporter.com.
- Waze is putting women-owned businesses and women’s history sites on the map
- Click here to read the story from newsweek.com.
- Acura Enters the Metaverse with Integra NFT and First-Ever Virtual Auto Showroom
- Click here to read the story from acuranews.com.
For the Week of March 14, 2022
Notable Campaigns:
- How Ikea tricks you into buying more stuff
- Click here for the article and questions for class discussion
- Company that Wants to Bring Back the Woolly Mammoth Raises $75 Million, Is Now Valued At $400 Million
- Click here for the article and questions for class discussion
- With its first line of sneakers, Lululemon wants to bring its ‘Science of Feel’ to your feet
- Click here for the article and questions for class discussion
- How companies are hiding inflation without charging you more
- Click here for the article and questions for class discussion
- ‘Everyone wants the biggest party’: SXSW is back for the first time in two years
- Click here for the article and questions for class discussion
More News:
- Pi Day pizza deals at 7-Eleven, Blaze, Domino’s and more, plus where to save on pie Monday
- Click here to read the story from usatoday.com
- Krispy Kreme’s 2022 St. Patrick’s Day Donut Release Is Packed With Leprechauns and Rainbows
- Click here to read the story from hypebeast.com.
- I’m Outta Here: Customers Are Quick To Jump After Bad Service Experience
- Click here to read the story from mediapost.com.
- Grocery prices jump 8.6% as inflation soars even higher
- Click here to read the story from grocerydive.com.
- Return of the Microbus? Volkswagen unveils electric ‘hippie bus’
- Click here to read the story from abcnews.com.
For the Week of March 7, 2022
Notable Campaigns:
- New Nitro Pepsi has widget on bottom of can to create unique texture
- Click here for the article and questions for class discussion
- Can Facebook monopolize the metaverse?
- Click here for the article and questions for class discussion
- Jack In The Box Made Up A Fake Holiday — And It Stuck
- Click here for the article and questions for class discussion
- Razor’s iconic scooter is back. But this time, it’s for grown-ups—and it’s electric
- Click here for the article and questions for class discussion
- Target plans to open more than 250 Ulta Beauty shops in its stores this year
- Click here for the article and questions for class discussion
More News:
- Kentucky Fried Chicken Challenge puts philanthropy front and center
- Click here to read the story from foodsided.com
- Uber adds new ways to buy concert tickets and book restaurants in its app
- Click here to read the story from theverge.com.
- Wingstop has filed a trademark to sell chicken wings in the metaverse
- Click here to read the story from finance.yahoo.com.
- Hospitality Industry Explores New Options for Staffing Crisis
- Click here to read the story from hospitalitytech.com.
- Why the Pandemic Only Made Fast Casual Stronger
- Click here to read the story from qsrmagazine.com.
For the Week of February 28, 2022
Notable Campaigns:
- ‘Impossible is Nothing’ for adidas as it doubles down on commitment to women
- Click here for the article and questions for class discussion
- Want to launch a great startup? Be like Wordle. Here’s what the game gets right.
- Click here for the article and questions for class discussion
- ‘Chicago Not in Chicago,’ the city’s latest tourism campaign, is a dud
- Click here for the article and questions for class discussion
- KFC Gives Money Away on Social Media
- Click here for the article and questions for class discussion
- World’s Most Admired Companies
- Click here for the article and questions for class discussion
More News:
- Burger King removes Whopper from discount menu
- Click here to read the story from foxbusiness.com
- Is Allbirds doing something wrong or something right?
- Click here to read the story from retailwire.com.
- Netflix bets that ‘Cat Burglar’—its new interactive TV show—will hook you on its animation and games
- Click here to read the story from fastcompany.com.
- Want to listen to Kanye West’s new album? You’ll need his $200 Stem Player
- Click here to read the story from whathifi.com.
- Apple scores most relevant consumer brand for 7th consecutive year
- Click here to read the story from 9to5mac.com.
For the Week of February 21, 2022
Notable Campaigns:
- UPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
- Click here for the article and questions for class discussion
- Coca-Cola introduces a first-of-its-kind flavor
- Click here for the article and questions for class discussion
- McDonald’s files 10 trademarks for metaverse
- Click here for the article and questions for class discussion
- Virgin Galactic opens ticket sales to the general public
- Click here for the article and questions for class discussion
- Vans Reunites With Crayola For Colorful Footwear and Apparel
- Click here for the article and questions for class discussion
More News:
- Hostess gives Donettes doughnuts a jolt with addition of caffeine
- Click here to read the story from fooddive.com
- Instagram Is Psyched For Ben & Jerry’s New Cookie Dough Mix Flavors
- Click here to read the story from mashed.com.
- Victoria’s Secret welcomes 1st model with Down syndrome
- Click here to read the story from foxbusisness.com.
- Walmart to carry new Gen Z-focused Bonobos line
- Click here to read the story from retaildive.com.
- Alo Yoga Launches Wellness and Fashion Metaverse With Roblox
- Click here to read the story from hypebae.com.
For the Week of February 14, 2022
Notable Campaigns:
- Mascots might be the key to a successful TikTok strategy for brands
- Click here for the article and questions for class discussion
- Girl Scout Cookie Sales Are Going Increasingly Online. Is There a Downside?
- Click here for the article and questions for class discussion
- Wordle: how a simple game of letters became part of the New York Times’ business plan
- Click here for the article and questions for class discussion
- The Wall Street Journal named JetBlue the worst airline of 2021
- Click here for the article and questions for class discussion
- Inflation is worse than expected, as cost of goods reached a 40-year high last month—here’s what to know
- Click here for the article and questions for class discussion
More News:
- National Pizza Day is Wednesday and Domino’s, Papa Johns, Pizza Hut and more have deals
- Click here to read the story from usatoday.com
- Velveeta on how it newsjacked the giant gold cube in Central Park in less than 24 hours
- Click here to read the story from prweek.com.
- Shake Shack and DoorDash launch temporary dating site to promote the new Buffalo Chicken Sandwich
- Click here to read the story from nrn.com.
- Panera giving away diamond rings in ‘bread box’ for Valentine’s Day
- Click here to read the story from ktla.com.
- Cinnamon Toast Crunch Introduces Limited-Edition Cinnamoji Toast Crunch – First-Ever Cereal Blasted with Cinnamoji Faces
- Click here to read the story from finance.yahoo.com.
For the Week of February 7, 2022
Notable Campaigns:
- We Finally Know Why Five Guys Is So Expensive
- Click here for the article and questions for class discussion
- Chinese New Year: What Luxury Brands Must Understand For Marketing Campaigns
- Click here for the article and questions for class discussion
- McCormick is building a hot sauce empire
- Click here for the article and questions for class discussion
- Folgers Unleashes a Sonic Assault to Challenge Its ‘Bad Reputation’
- Click here for the article and questions for class discussion
- Billionaire Mavericks owner Mark Cuban opens online pharmacy offering prescription drugs
- Click here for the article and questions for class discussion
More News:
- US Hotels Roll Out Packages, Revamp Menus for Valentine’s Day Weekend
- Click here to read the story from costar.com
- Wingstop opens digital-focused prototype with no seating
- Click here to read the story from restaurantdive.com.
- New M&M’s Bags Pay Tribute to Iconic Album Covers
- Click here to read the story from finance.yahoo.com.
- Airstream’s new camper is solar-powered and parks on its own
- Click here to read the story from fastcompany.com.
- Great American Cookies Offers Heart-Shaped Cookie Cakes for Valentine’s Day
- Click here to read the story from qsrmagazine.com.
For the Week of January 31, 2022
Notable Campaigns:
- How Coke gives its 130-year-old logo contemporary flair
- Click here for the article and questions for class discussion
- Goldfish is chasing a new demographic: Grown-ups
- Click here for the article and questions for class discussion
- Hash Brown McMuffin? McDonald’s unveils fan-inspired ‘menu hacks’
- Click here for the article and questions for class discussion
- Starbucks is launching an energy drink
- Click here for the article and questions for class discussion
- From plaid to Prada backpacks, see the ’90s fashion that’s making its museum debut
- Click here for the article and questions for class discussion
More News:
- M&M’S Album Art packs celebrate how music connects people
- Click here to read the story from foodsided.com
- Frank’s RedHot Launches First-Ever Edible NFT Ahead of Super Bowl
- Click here to read the story from enrepreneur.com.
- Dolly Parton’s new line of Southern baking mixes is already sold out
- Click here to read the story from npr.org.
- Google Has a New Plan to Kill Cookies. People Are Still Mad
- Click here to read the story from wired.com.
- Royal Caribbean Builds Adults-Only Area, Carnival Joins New Ship Arms Race
- Click here to read the story from thestreet.com.
For the Week of January 24, 2022
Notable Campaigns:
- Dawn solved one of life’s daily annoyances: a clogged dish soap bottle
- Click here for the article and questions for class discussion
- Oscar Mayer’s bologna face mask quickly sells out
- Click here for the article and questions for class discussion
- Amazon says first clothing store will be a fashion and technological revelation
- Click here for the article and questions for class discussion
- Peloton to halt production of its Bikes, treadmills as demand wanes
- Click here for the article and questions for class discussion
- How Success Happened for Harrie Bakst and Sara Weinstein
- Click here for the article and questions for class discussion
More News:
- VIDEO: Watch Disney fans line up for hours for this popcorn bucket
- Click here to read the story from cnn.com
- The ‘World’s First NFT Restaurant’ Is Opening in 2023
- Click here to read the story from robbreport.com.
- Mars gives M&M’s a makeover to promote inclusivity
- Click here to read the story from abcnews.com.
- TikTok’s marketing chief ousted after ‘going rogue’ with bizarre campaigns
- Click here to read the story from nypost.com.
- Careers: Disney is hiring TikTok creators — you need to love theme parks, food and social media
- Click here to read the story from cnbc.com.
For the Week of January 17, 2022
Notable Campaigns:
- ACTIVITY SUGGESTION: Plan Away—Twitter’s 2022 Marketing Calendar is Here
- Click here for the article and questions for class discussion
- Should brands be charging for brand experiences?
- Click here for the article and questions for class discussion
- Peloton is about to tack on hundreds of dollars in fees to its Bike and treadmill, citing inflation
- Click here for the article and questions for class discussion
- Unilever and Coke among high-polluting brands calling for pact on plastic pollution
- Click here for the article and questions for class discussion
- 15 Top Trends That Will Impact Marketing In 2022
- Click here for the article and questions for class discussion
More News:
- Mexico seizes 380k boxes of Kellogg’s breakfast cereals, claiming their cartoon drawings violate new laws
- Click here to read the story from usatoday.com
- Dollar Tree customers say the decision to raise most prices to $1.25 left them feeling ‘sick to their stomachs’
- Click here to read the story from businessinsider.com.
- Arby’s New Diablo Dare Sandwich Is So Spicy, It Comes with a Free Vanilla Shake
- Click here to read the story from people.com.
- Prada Teamed Up With Adidas on New Collection of Recycled Clothing
- Click here to read the story from robbreport.com.
- 3 Ways Samsung Is Future-Proofing Its Business
- Click here to read the story from inc.com.
For the Week of January 10, 2022
Notable Campaigns:
- Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return
- Click here for the article and questions for class discussion
- P&G Beauty launches BeautySphere metaverse platform
- Click here for the article and questions for class discussion
- Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate
- Click here for the article and questions for class discussion
- Samsung’s eco-friendly CES 2022 pledge: TVs, appliances will pack recycled materials by 2025
- Click here for the article and questions for class discussion
- KFC to launch plant-based fried chicken made with Beyond Meat nationwide
- Click here for the article and questions for class discussion
More News:
- New ad campaign pushing Vegas as the ‘Greatest Arena on Earth’
- Click here to read the story from reviewjournal.com
- At CES 2022, Beauty brands begin to step into the metaverse
- Click here to read the story from digiday.com.
- Girl Scouts Introduce New ‘Adventurefuls’ Cookie
- Click here to read the story from miami.cbslocal.com.
- Starbucks’ Pistachio Latte and Meatless Mondays are back for a limited time this winter
- Click here to read the story from usatoday.com.
- Samsung has upgraded The Frame TV for 2022 — and it’s closer to a masterpiece
- Click here to read the story from cnn.com.
For the Week of January 3, 2022
Notable Campaigns:
- A new top job at McDonald’s that is all about understanding the customer
- Click here for the article and questions for class discussion
- El Pollo Loco launches its first retail shop
- Click here for the article and questions for class discussion
- Reese’s launches fantasy university for Peanut Butter Cup lovers
- Click here for the article and questions for class discussion
- 9 campaigns that struck a chord in 2021
- Click here for the article and questions for class discussion
- The 12 most anticipated tech products of 2022
- Click here for the article and questions for class discussion
More News:
- Study: Google named world’s “simplest” brand
- Click here to read the story from morningbrew.com
- 25% of Fastest Growing Brands in 2021 Are Crypto Related, New Research Shows
- Click here to read the story from fool.com.
- The Ridiculous Things People Will Do For Free Wendy’s On Twitter
- Click here to read the story from mashed.com.
- 5 food freebies and discounts for National Bacon Day
- Click here to read the story from today.com.
- Here’s How Top Marketers Are Planning for 2022
- Click here to read the story from inc.com.
For the Week of December 13, 2021
Notable Campaigns:
- KFC brings back fried chicken-scented log for holidays, with a woodsy twist
- Click here for the article and questions for class discussion
- Dew Nation has an opening for a MTN DEW Outpost Ranger
- Click here for the article and questions for class discussion
- These small cities are getting big tourism ambitions: Spokane, Duluth, Brattleboro
- Click here for the article and questions for class discussion
- Skittles is Releasing a Candy Dispensing Bed for $1.50 USD
- Click here for the article and questions for class discussion
- The Incredible Tale of the Greatest Toy Man You’ve Never Known
- Click here for the article and questions for class discussion
More News:
- Fast-food celebrity collaborations, explained
- Click here to read the story from thehustle.com
- Pantone unveils Color of the Year for 2022
- Click here to read the story from cnn.com.
- Pop-Tarts Debuts New Donut Flavors Inspired by Two American Classics
- Click here to read the story from hypebeast.com.
- Las Vegas’s Newest Steakhouse Wants to Serve You a Rolex With Your Dinner
- Click here to read the story from robbreport.com.
- Toys R Us is coming back with a vengeance after a rough bankruptcy
- Click here to read the story from theamericangenius.com.
For the Week of December 6, 2021
Notable Campaigns:
- Panera Reveals ‘Ugly’ Festive Cups for the Holiday Season, Designed by TikTok Star Emily Zugay
- Click here for the article and questions for class discussion
- Coca-Cola, Walmart open AR holiday stores in Snapchat
- Click here for the article and questions for class discussion
- Toys R Us is opening a new store with a 2-story slide and an ice cream parlor
- Click here for the article and questions for class discussion
- Chipotle is selling cilantro-infused soap — but it’s already sold out
- Click here for the article and questions for class discussion
- Stay in the Grinch’s Cave in Utah This Holiday Season for Less Than $20
- Click here for the article and questions for class discussion
More News:
- The surprising reason why Ocean Spray cranberry sauce labels are upside-down
- Click here to read the story from cnn.com
- 37-cent Whoppers: Burger King rolls back prices for burger’s 64th birthday
- Click here to read the story from mercurynews.com.
- Inside the rise and fall of Clubhouse, a pandemic poster child of VC-backed hype now hobbled by ‘drama rooms,’ unhappy creators, dwindling users, and dubious advertisers
- Click here to read the story from business insider.com.
- Skechers, Allbirds Intensify Move Toward Greener Sneakers
- Click here to read the story from mediapost.com.
- There’s a glitch in the matrix and Denny’s is offering free delivery and other glitchy offers
- Click here to read the story from nrn.com.
For the Week of November 29, 2021
Notable Campaigns:
- Hormel unveils bacon-scented wrapping paper
- Click here for the article and questions for class discussion
- Does Santa Shop at the Home Depot in Fairbanks, Alaska?
- Click here for the article and questions for class discussion
- Black Friday online sales dip for 1st time, to $8.9 billion, Adobe finds
- Click here for the article and questions for class discussion
- ‘You can almost taste the hot chocolate’: Why catalogs are still winning holiday marketing
- Click here for the article and questions for class discussion
- Coca-Cola’s Santa Claus Is Now on Cameo and Ready to Send Personalized Messages for the Holidays
- Click here for the article and questions for class discussion
More News:
- Sticker shock over holidays could shake up how retailers, consumers think about sales
- Click here to read the story from cnbc.com
- Iconic Fast-Food Chain Experiences Its First Major Stumble After Going Public
- Click here to read the story from eatthis.com.
- Best Buy is latest retailer to say shoplifting is on the rise
- Click here to read the story from fortune.com.
- Krispy Kreme Let It Snow Collection celebrates wintry holiday fun
- Click here to read the story from foodsided.com.
- Snap opens an AR holiday market for Black Friday
- Click here to read the story from campaignlive.com.
For the Week of November 22, 2021
Notable Campaigns:
- Chains jump on Friendsgiving marketing opportunities
- Click here for the article and questions for class discussion
- More catalogs, TV and celebrity pitches: Retailers rethink holiday ads amid digital marketing upheaval
- Click here for the article and questions for class discussion
- Papa Johns rebrands, without an apostrophe, as it moves on from John Schnatter
- Click here for the article and questions for class discussion
- TJ Maxx is raising prices on some upscale brands
- Click here for the article and questions for class discussion
- Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday
- Click here for the article and questions for class discussion
More News:
- Jones’ Turkey & Gravy Soda Is Coming Back After a Decade Away
- Click here to read the story from foodandwine.com
- Jennie-O’s new Thanksgiving turkey tactic: TikTok
- Click here to read the story from startribune.com.
- Subaru of America Inspires Hope for the Holidays With Ad Spots Commemorating the 2021 Subaru Share the Love Event
- Click here to read the story from finance.yahoo.com.
- Black Friday: 70% of retail marketers are concerned about technical issues
- Click here to read the story from marketingtech.com.
- How People Really Feel About Brach’s Turkey Dinner Candy Corn
- Click here to read the story from mashedk.com.
For the Week of November 15, 2021
Notable Campaigns:
- Target shaped private labels into powerhouse brands. Now others want to do the same.
- Click here for the article and questions for class discussion
- Swiss Miss Reinvents the ‘Ugly Sweater’ With a Built-In Hot Cocoa Pocket
- Click here for the article and questions for class discussion
- Pokémon will have a new balloon for the 2021 Macy’s Thanksgiving Day parade
- Click here for the article and questions for class discussion
- Mariah Carey and McDonald’s present ‘Mariah Menu’ with 12 days of free food for Christmas
- Click here for the article and questions for class discussion
- Insurance for sneakers? St. Paul startup may have answer for high-end collections
- Click here for the article and questions for class discussion
More News:
- Krispy Kreme is now selling Thanksgiving doughnuts
- Click here to read the story from wpri.com
- History of Macy’s Thanksgiving Day Parade
- Click here to read the story from romper.com.
- Thanksgiving dinner is going to be more expensive this year, thanks to inflation
- Click here to read the story from cnbc.com.
- Fast food workers say mobile orders are getting harder to keep up with
- Click here to read the story from CNBC.com.
- ‘Hasbro Holiday Shopping Live’ Digital Event to Support Toys for Tots
- Click here to read the story from toybook.com.
For the Week of November 8, 2021
Notable Campaigns:
- Tropicana Created a Toothpaste That Doesn’t Make Orange Juice Taste Horrible
- Click here for the article and questions for class discussion
- McDonald’s taps into Twitch culture with ‘Friendsgaming’ promotion
- Click here for the article and questions for class discussion
- Burger King offers free crypto, putting Bitcoin, Dogecoin, and Ethereum on the menu
- Click here for the article and questions for class discussion
- ‘Dark patterns’: Regulators eye tech tricks that hurt consumers
- Click here for the article and questions for class discussion
- LEGO Customers Lose Millions of Pieces a Year. The Company’s 4-Word Response Is the Best I’ve Ever Seen
- Click here for the article and questions for class discussion
More News:
- Supply chain issues could lead to ‘most expensive Thanksgiving on record,’ expert says
- Click here to read the story from wpri.com
- Meta Plans Brick-And-Mortar Stores
- Click here to read the story from mediapost.com.
- Steve Madden Just Had Its Biggest Quarter Ever, Thanks to Marketing Plays, Handbags and DTC Growth
- Click here to read the story from footwearnews.com.
- How Abu Dhabi is marketing itself as a tourist destination post-Covid
- Click here to read the story from CNBC.com.
- Chick-Fil-A’s Peppermint Milkshake Is Officially Returning For 2021
- Click here to read the story from mashed.com.
For the Week of November 1, 2021
Notable Campaigns:
- Global Pop Superstar Katy Perry Headlines Gap’s Holiday 2021 Campaign, ALL TOGETHER NOW – A Tribute To The Power of Working Together To Foster Love, Kindness and Acceptance
- Click here for the article and questions for class discussion
- Buffalo Wild Wings testing robot that specializes in frying chicken wings
- Click here for the article and questions for class discussion
- How Panda Express Reversed a Sales Slump With Direct Mail
- Click here for the article and questions for class discussion
- Instagram Worried About Attracting, Keeping Teens on Platform: NYT Report
- Click here for the article and questions for class discussion
- These 4 Airlines Made More From Upsells Than Ticket Sales in 2020
- Click here for the article and questions for class discussion
- Click here for the article and questions for class discussion
More News:
- Facebook didn’t seek outside advice in renaming itself Meta. Branding experts say that may prove a mistake.
- Click here to read the story from marketwatch.com
- Crocs has turned its Classic Clogs into exclusive, collectible figurines
- Click here to read the story from inputmag.com.
- Cool Flying Car That Also Drives On Roads To Be Mass-Produced In 2024
- Click here to read the story from designtaxi.com.
- Uber: Beauty’s next retail channel
- Click here to read the story from voguebusiness.com.
- Hertz to buy 100,000 Tesla cars as rental car company pivots toward electric vehicles
- Click here to read the story from usatoday.com.
For the Week of October 25, 2021
Notable Campaigns:
- Coke’s Attempt To Engage With Gamers Flames Out On YouTube
- Click here for the article and questions for class discussion
- Remember Fisher-Price’s classic toy telephone? It’s now a real working phone, and you can buy one
- Click here for the article and questions for class discussion
- MOD Pizza’s first national advertising campaign focuses on people, not pizza: Here’s why it works
- Click here for the article and questions for class discussion
- Zillow may be pulling up the welcome mat, but rival Opendoor is expanding into new markets
- Click here for the article and questions for class discussion
- A ‘Metaverse’ Of Questions: What’s Behind Facebook’s Rebranding?
- Click here for the article and questions for class discussion
More News:
- Krispy Kreme BOGO: ‘Krispy Skreme’ offering Halloween-themed buy-one-get-one deal and freebie
- Click here to read the story from usatoday.com
- Some top WarnerMedia execs never liked the name ‘HBO Max’ — the Discovery deal will give them a chance to change it
- Click here to read the story from cnbc.com.
- Kraft Mac & Cheese Whips Up Three New Flavor Boost Seasonings
- Click here to read the story from hypebeast.com.
- A&W Turns its ‘Worst Marketing Fail’ Into a New Burger
- Click here to read the story from qsrmagazine.com.
- KitKat uses TikTok to spark the debate about the correct way to eat the chocolate
- Click here to read the story from marketingmag.au.
For the Week of October 18, 2021
Notable Campaigns:
- Heinz Knows You Use Ketchup as Fake Blood — Now They’re Selling Halloween Makeup Kits
- Click here for the article and questions for class discussion
- Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It
- Click here for the article and questions for class discussion
- Popeyes teams with Megan Thee Stallion on hot sauce, franchising
- Click here for the article and questions for class discussion
- Lego is proving toys are still big business
- Click here for the article and questions for class discussion
- Delta Air Lines Is Introducing a Change That Is Upsetting Its Best Customers. It’s the 1 Thing No Company Should Ever Do
- Click here for the article and questions for class discussion
More News:
- Starbucks and Netflix partner for series tied to Netflix’s book club
- Click here to read the story from marketwatch.com
- Newest Snickers flavor evokes warm autumn nostalgia
- Click here to read the story from candyindustry.com.
- Amazon Predicts These Will Be the Most Popular Holiday Toys of 2021
- Click here to read the story from etonline.com.
- These outdoor brands are turning customer stories into marketing gold
- Click here to read the story from outdoorbusinessjournal.com.
- American Express plants mobile office installations for ‘Built for Business’ campaign
- Click here to read the story from campaignlive.com.
For the Week of October 11, 2021
Notable Campaigns:
- Candy safes, coffee costumes, “human” flavored cat food: Brands get weird for Halloween
- Click here for the article and questions for class discussion
- Taco Bell takes ownership of taco emoji in global Taco Day stunt
- Click here for the article and questions for class discussion
- Adam Sandler and Olive Garden are huge with Gen Z, proving everything is cyclical
- Click here for the article and questions for class discussion
- Real cost of inflation to average American household: An extra $175 a month
- Click here for the article and questions for class discussion
- The dollar store is officially dead
- Click here for the article and questions for class discussion
More News:
- Oscar Mayer brings us an epic streetwear line of “Street Meat” straight from hot dog carts
- Click here to read the story from guiltyeats.com
- One of the fastest-growing U.S. candy companies is in Michigan. And it’s run by a 16-year-old.
- Click here to read the story from mlive.com.
- Bermuda looks short- and long-term with tourism marketing plan
- Click here to read the story from travelweekly.com.
- Amazon Is Building a Smart Fridge That Knows What You Eat
- Click here to read the story from gizmodo.com.
- McDonald’s Is Giving Teachers Free Meals To Show Their Appreciation
- Click here to read the story from msn.com.
For the Week of October 4, 2021
Notable Campaigns:
- Wendy’s Creates Its Own Smartphones With Witty Voice Assistant Named Wendy
- Click here for the article and questions for class discussion
- Amazon’s Astro home robot is ‘Alexa on wheels’—and much more
- Click here for the article and questions for class discussion
- Ford Is Making Merchandise Moves as It Looks to Expand Into Lifestyle Brand
- Click here for the article and questions for class discussion
- Dole Put Malnutrition Labels on Trash to Highlight Food Waste
- Click here for the article and questions for class discussion
- Etsy offers shoppers AR-based digital ‘home’ shopping experience
- Click here for the article and questions for class discussion
More News:
- Ikea and Sonos introduce a speaker lamp
- Click here to read the story from theverge.com
- Reese’s wants to be the Official Pumpkins of Halloween
- Click here to read the story from foodsided.com.
- Nolan Bushnell, the Man Behind Atari and Chuck E. Cheese, Is Releasing an NFT
- Click here to read the story from bloomberg.com.
- Hy-Vee begins test of shelf-scanning robot
- Click here to read the story from supermarketnews.com.
- Lighter Podcast Listeners are Fueling Audience Growth
- Click here to read the story from nielsen.com.
For the Week of September 27, 2021
Notable Campaigns:
- Whataburger teams with Igloo for iconic merchandise
- Click here for the article and questions for class discussion
- Heinz Ketchup celebrates main ingredient with plantable tomato seed labels
- Click here for the article and questions for class discussion
- Subway records strongest August sales in 8 years on tails of brand refresh
- Click here for the article and questions for class discussion
- How bad are supply chains? Costco is renting ships
- Click here for the article and questions for class discussion
- How AI is Changing Retail Marketing
- Click here for the article and questions for class discussion
More News:
- A&W Launches New Apparel Line Cheddar Weather
- Click here to read the story from qsrmagazine.com
- KFC is not advertising its ‘finger lickin’ good’ chicken tenders due to supply shortage
- Click here to read the story from fortune.com
- Frito-Lay® Launches Industrially Compostable Bags with Off The Eaten Path® Brand; Advances in Goal to Design 100% of Packaging to be Recyclable, Compostable, Biodegradable or Reusable across Portfolio by 2025
- Click here to read the story from finance.yahoo.com.
- McMerch: McDonald’s releases clothing line, accessories
- Click here to read the story from wbaltv.com.
- How Ryan Reynolds has mastered authentic marketing
- Click here to read the story from techcrunch.com.
For the Week of September 20, 2021
Notable Campaigns:
- Taco Bell wants to sell you a 30-day taco subscription
- Click here for the article and questions for class discussion
- Starbucks rival rising: Dutch Bros stock price gets a jolt on the Nasdaq after IPO
- Click here for the article and questions for class discussion
- Peloton was winning the pandemic, but a series of fumbles have slowed its growth
- Click here for the article and questions for class discussion
- False advertising lawsuits are ramping up in food and beverage
- Click here for the article and questions for class discussion
- Smart Glasses Made Google Look Dumb. Now Facebook Is Giving Them a Try.
- Click here for the article and questions for class discussion
More News:
- Apple puts ‘Hollywood in your pocket’ for new iPhone 13
- Click here to read the story from moreaboutadvertising.com
- Hidden Valley Ranch Debuts Life-Size Bottle Costume and Treat Size Packets for Halloween
- Click here to read the story from prnewswire.com
- PacSun Releases A$AP Worldwide Collab With Vans
- Click here to read the story from licenseglobal.com.
- What do you call meat if it’s grown in a lab?
- Click here to read the story from thehustle.co.
- Long John Silver’s Celebrating ‘Talk Like a Pirate Day’
- Click here to read the story from qsrmagazine.com.
For the Week of September 13, 2021
Notable Campaigns:
- Banana Republic Revives Its Adventurous Past With Rebrand
- Click here for the article and questions for class discussion
- The eighth natural wonder of the world is getting a partnership with TikTok
- Click here for the article and questions for class discussion
- Doja Cat Gives ‘Grease’ Classic a Modern Spin in Pepsi Ad Campaign
- Click here for the article and questions for class discussion
- Burger King Bans 120 Artificial Ingredients from Its Menu to Deliver ‘Real Food’ to Customers
- Click here for the article and questions for class discussion
- Gap combines ’90s nostalgia with modern marketing for new campaign
- Click here for the article and questions for class discussion
More News:
- Celebrity Cruises asks ‘Isn’t it time’ to get back out there?
- Click here to read the story from campaignlive.com
- Chipotle Launches Creator Class Program to ‘Supercharge’ Creativity among Social Media Influencers
- Click here to read the story from qsrmagazine.com
- Hershey tests plant-based chocolate bar
- Click here to read the story from fooddive.com.
- Amazon to Sell a TV Line, Stepping Up Fight With Roku and Google
- Click here to read the story from bloomberg.com.
- Wendy’s New ‘Big Brain’ Bean Bag Chair Is Turning Heads
- Click here to read the story from mashed.com.
For the Week of September 6, 2021
Notable Campaigns:
- Northwest Colorado’s economy turns to tourism: ‘As our coal leaves, what do we have left?’
- Click here for the article and questions for class discussion
- Nerds Candy and Dungeons & Dragons Make the Perfect Pair
- Click here for the article and questions for class discussion
- Tough questions for entrepreneurs: Should I do it?
- Click here for the article and questions for class discussion
- Lucky Charms taps into audio marketing trend by dropping magical melodies
- Click here for the article and questions for class discussion
- Ice Cream Truck Experiences Were This Summer’s Coolest Marketing Campaigns
- Click here for the article and questions for class discussion
More News:
- Chipotle Mexican Grill enhances loyalty program as digital sales surpass $2 billion
- Click here to read the story from nrn.com
- Best Buy will start selling e-bikes, scooters and mopeds in a bid to loom large in what’s expected to be a $70 billion electric transportation market
- Click here to read the story from businessinsider.com
- Study: TikTok, livestreaming, and ‘creator economy’ quickly changing social apps landscape
- Click here to read the story from usatoday.com.
- Bermuda Is Repositioning Its Tourism Brand
- Click here to read the story from caribjournal.com.
- Coca-Cola encourages recycling by offering free rides through Lime partnership
- Click here to read the story from chaindrugreview.com.
For the Week of August 23, 2021
Notable Campaigns:
- Taco Bell Wants to Reinvent the Drive-Thru
- Click here for the article and questions for class discussion
- How decorating dorm rooms became a $6.8 billion industry
- Click here for the article and questions for class discussion
- Domino’s Pizza is fighting delivery apps with $50 million in free food
- Click here for the article and questions for class discussion
- Amazon reportedly plans to open department stores, starting in California and Ohio
- Click here for the article and questions for class discussion
- Consumers Will Jump Ship Over Bad Customer Service, Study Finds
- Click here for the article and questions for class discussion
More News:
- Elon Musk Unveils Humanoid Robot to Take Over ‘Boring’ Work
- Click here to read the story from bloomberg.com
- Toys ‘R’ Us has yet another comeback plan: Macy’s
- Click here to read the story from fastcompany.com
- Girl Scouts have a new cookie – a brownie-inspired adventure for your mouth
- Click here to read the story from pennlive.com.
- Exercise was a profitable pandemic bet, but those gains are shrinking
- Click here to read the story from foxbusiness.com
- To Skip the Line at Disney, Get Ready to Pay a Genie
- Click here to read the story from nytimes.com.
For the Week of August 16, 2021
Notable Campaigns:
- How Brand USA Markets America To Foreign Visitors
- Click here for the article and questions for class discussion
- How brands are innovating gifs in social media marketing campaigns
- Click here for the article and questions for class discussion
- Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school
- Click here for the article and questions for class discussion
- A farewell to card swipes: Mastercard to start phasing out magnetic stripes in 2024
- Click here for the article and questions for class discussion
- ‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising
- Click here for the article and questions for class discussion
More News:
- Amazon’s $1.5 billion Air Hub opens in Kentucky to speed up deliveries
- Click here to read the story from theverge.com
- Target unveils new private label pet food
- Click here to read the story from retaildive.com
- Disney needs to create a streaming super app to defeat Netflix
- Click here to read the story from fastcompany.com.
- Delta variant is derailing back-to-school shopping for parents and retailers
- Click here to read the story from nbcnews.com
- Dodge Brand, Sony Pictures Consumer Products and 2006 ‘Talladega Nights: The Ballad of Ricky Bobby’ Come Together Again to Launch All-new Commercial, ‘Life Lessons,’ as Original Film Marks Its 15th Anniversary
- Click here to read the story from finance.yahoo.com.
For the Week of August 9, 2021
Notable Campaigns:
- The Real Reason Starbucks Is Pushing Pricier Drinks On Customers
- Click here for the article and questions for class discussion
- Walmart’s latest business: Selling its e-commerce tech to other retailers
- Click here for the article and questions for class discussion
- Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day
- Click here for the article and questions for class discussion
- Pepsi activates experiential dance pods at Hersheypark
- Click here for the article and questions for class discussion
- Peloton CMO on how she’s marketing the brand out of choppy waters
- Click here for the article and questions for class discussion
More News:
- Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt
- Click here to read the story from marketing-interactive.com
- American Eagle, GapKids Say Individualism Is In For Back-To-School
- Click here to read the story from mediapost.com
- Pets Bring Endless Swagger to Apple’s New ‘Shot on iPhone’ Ads
- Click here to read the story from musebycl.io.
- Crocs enters sock market and Target’s latest collab
- Click here to read the story from retaildive.com
- Why advertisers are all in on podcasts
- Click here to read the story from fastcompany.com.
For the Week of June 14, 2021
Notable Campaigns:
- ‘The Meat Is Meaty.’ Wendy’s Made Its New Ad From a Kid’s Cartoon
- Click here for the article and questions for class discussion
- In Latest Campaign, Domino’s Nemesis The Noid Is Selling NFTs, Making TikToks
- Click here for the article and questions for class discussion
- Starbucks is experiencing an ingredient shortage that affects 25 menu items
- Click here for the article and questions for class discussion
- Hyatt CEO says demand for travel is ‘alive and well’
- Click here for the article and questions for class discussion
- How do retailers and brands overcome consumers’ ‘green’ skepticism?
- Click here for the article and questions for class discussion
More News:
- The US is slipping as a tourist destination, and more than Covid is to blame
- Click here to read the story from qz.com
- The biggest rebrands of the decade have this visionary designer in common
- Click here to read the story from fastcompany.com
- Marketers Enter A New Era Of Creative Testing
- Click here to read the story from forbes.com.
- From $2,000 sign-on bonuses to free hotel rooms and even iPhones, companies like McDonald’s, Amazon, and JBS are finding creative ways to lure in new hires amid the labor shortage
- Click here to read the story from insider.com
- How Apple built a 10-year lead in wearables technology
- Click here to read the story from hustle.co.
For the Week of June 7, 2021
Notable Campaigns:
- Oreo makes ‘offering’ to aliens ahead of US intelligence declassifying its UFO secrets
- Click here for the article and questions for class discussion
- Pandemic helps make Crocs cool again
- Click here for the article and questions for class discussion
- The Fortune 500: 2021
- Click here for the article and questions for class discussion
- Tesla files trademark for restaurant services
- Click here for the article and questions for class discussion
- Target primes itself for ‘Deal Days’ sales extravaganza
- Click here for the article and questions for class discussion
More News:
- Lululemon revenue up 88% as athleisure shows ‘no signs of slowing’
- Click here to read the story from retaildive.com
- 5 Ways PacSun Is Winning in COVID Times — and How It Plans to Emerge From the Pandemic
- Click here to read the story from footwearnews.com
- Etsy Buys Depop for $1.6bn USD to Tap Gen Z Audience
- Click here to read the story from hypebeast.com.
- Papa John’s Launches Playful Global Marketing Campaign Around Cheddar
- Click here to read the story from qsrmagazine.com
- Rent the Runway enters $33 billion fashion resale market as it looks to build back from pandemic lows
- Click here to read the story from cnbc.com.
For the Week of May 31, 2021
Notable Campaigns:
- McDonald’s launches BTS meal Wednesday with McNuggets and spicy dipping sauces
- Click here for the article and questions for class discussion
- Goodbye Picture Perfect Ads, Hello Moldy Burgers: What We Can Learn From Burger King’s Digital Marketing Strategy
- Click here for the article and questions for class discussion
- ‘The potential is enormous’: why high fashion brands are getting into gaming
- Click here for the article and questions for class discussion
- Target Unveils First Brand Campaign Under New CMO
- Click here for the article and questions for class discussion
- Gap-branded sheets and pillows are coming soon to WalmartThe Power and Pitfalls of Gamification
- Click here for the article and questions for class discussion
More News:
- Circle K launches beverage subscription program for $5.99 per month
- Click here to read the story from cnbc.com
- Germany, birthplace of the automobile, just gave the green light to robotaxis
- Click here to read the story from fortune.com
- Peloton developing handheld gadget amid treadmill recall
- Click here to read the story from nypost.com.
- Father’s Day Spending Set To Hit Record $20B
- Click here to read the story from mediapost.com
- Hyundai is launching in-car payments in the all-electric Ioniq 5
- Click here to read the story from techcrunch.com.
For the Week of May 24, 2021
Notable Campaigns:
- New airline Breeze Airways takes off May 27 with $39 fares, no middle seats and nonstop flights to smaller cities
- Click here for the article and questions for class discussion
- Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel
- Click here for the article and questions for class discussion
- Starbucks Sets Sights on 40 Million Rewards Members
- Click here for the article and questions for class discussion
- What Is a ‘Renocation?’ Ikea and Pinterest Explain
- Click here for the article and questions for class discussion
- The Power and Pitfalls of Gamification
- Click here for the article and questions for class discussion
More News:
- Walmart Adds Virtual Try-On Tech
- Click here to read the story from mediapost.com
- Gone are the masks, but is Las Vegas finally back? Predictions for Sin City’s return as a tourist mecca
- Click here to read the story from usatoday.com
- Goodbye Picture Perfect Ads, Hello Moldy Burgers: What We Can Learn From Burger King’s Digital Marketing Strategy
- Click here to read the story from entrepreneur.com.
- Wealthy millennials are set to drive the post-pandemic travel boom, survey finds
- Click here to read the story from businessinsider.com
- Del Taco Is Trolling Taco Bell & Giving Out Free Crunchtadas
- Click here to read the story from thrillist.com.
For the Week of May 17, 2021
Notable Campaigns:
- Target pulls Pokémon cards, sports trading cards following fight
- Click here for the article and questions for class discussion
- KFC resurrects ‘finger lickin’ good’ tagline
- Click here for the article and questions for class discussion
- Krispy Kreme free donuts: Here’s how graduating seniors get a ‘Graduate Dozen’
- Click here for the article and questions for class discussion
- Starbucks may officially add puppuccinos to its menu soon
- Click here for the article and questions for class discussion
- NYC to Launch $30 Million Tourism Marketing Campaign in June
- Click here for the article and questions for class discussion
More News:
- Airbnb hails early results from shift to brand building over performance marketing
- Click here to read the story from marketingweek.com
- Uncle Ben’s is now Ben’s Original: Rice arrives in stores with new name and packaging
- Click here to read the story from usatoday.com
- Disney Sees Encouraging Signs Of Recovery As Parks Reopen And Disney+ Subscriptions Climb
- Click here to read the story from forbes.com.
- YouTube is a media juggernaut that could soon equal Netflix in revenue
- Click here to read the story from cnbc.com
- Ads are starting to imagine a post-pandemic world
- Click here to read the story from morningbrew.com.
For the Week of May 10, 2021
Notable Campaigns:
- Visit Myrtle Beach Launches New Brand and Marketing Campaign
- Click here for the article and questions for class discussion
- TikTok to marketers: ‘Make TikToks, not ads’
- Click here for the article and questions for class discussion
- Hollister launches ‘Social Tourist’ with teen influencers
- Click here for the article and questions for class discussion
- Peloton runs into PR nightmare: here’s what it needs to do next
- Click here for the article and questions for class discussion
- Will a virtual quick serve restaurant drive Pepsi’s cola sales?
- Click here for the article and questions for class discussion
More News:
- Wonderful Pistachios jumps into Esports with Twitch & YouTube campaign
- Click here to read the story from thepacker.com
- Predictive Menu Boards Coming to Burger King, Popeyes & Tim Hortons
- Click here to read the story from risnews.com
- SoulCycle’s new CEO looks to mend the company’s culture and compete with at-home fitness rivals like Peloton
- Click here to read the story from cnbc.com.
- Most Trusted Brands 2021
- Click here to read the story from morningconsult.com
- Why Parachute and Etsy let subscribers opt out of Mother’s Day marketing
- Click here to read the story from fortune.com.
For the Week of May 3, 2021
Notable Campaigns:
- Why 7-Eleven has returned to TV advertising after a 5 year hiatus
- Click here for the article and questions for class discussion
- Taco Bell enlists ‘world’s largest influencer’ for new ad campaign
- Click here for the article and questions for class discussion
- Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh
- Click here for the article and questions for class discussion
- Fashion brands are testing the physical retail waters with new pop-ups
- Click here for the article and questions for class discussion
- Cheetos and Doritos go head-to-head in ‘Flamin’ Hot Faceoff’ on Instagram and Twitter
- Click here for the article and questions for class discussion
More News:
- Dunkaroos Fans Can Now Own a Piece of the ’90s Nostalgia in the Form of NFTs
- Click here to read the story from hypebeast.com
- How This Beverage Brand Catered to Gen Z With Its Own Mobile Game
- Click here to read the story from bizbash.com
- Hyundai “Questions Everything” in Marketing Campaign for the All-New 2022 Tucson
- Click here to read the story from prnewswire.com.
- University of Arkansas-Fort Smith launches new brand, marketing campaign
- Click here to read the story from arkansasonline.com
- Chipotle giving away 250,000 free burritos to nurses, health care workers
- Click here to read the story from usatoday.com.
For the Week of April 26, 2021
Notable Campaigns:
- Expedia launches brand refresh, new features and ad campaign in anticipation of travel surge
- Click here for the article and questions for class discussion
- Earth Day 2021: brands from P&G to Apple take action on climate change
- Click here for the article and questions for class discussion
- Chanel Loses Trademark Battle Against Huawei Over ‘Similar-Looking’ Logos
- Click here for the article and questions for class discussion
- Verizon Made an Unbreakable Controller for Angry Gamers Who Don’t Have Fios
- Click here for the article and questions for class discussion
- Subway works with vegan grime artists to make music from the vibrations of plants
- Click here for the article and questions for class discussion
More News:
- Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners
- Click here to read the story from mediapost.com
- From chess to Scrabble to Monopoly, here are 22 of the most popular board games in the US and the history behind them
- Click here to read the story from usatoday.com
- After nearly 20 years, Pepsi Blue to return to shelves this May
- Click here to read the story from today.com.
- Apple officially unveils its lost item finder, AirTag
- Click here to read the story from techcrunch.com
- Shoppers Start to See Effect of Higher Commodity Costs
- Click here to read the story from wsj.com.
For the Week of April 18, 2021
Notable Campaigns:
- Patagonia Will No Longer Add Corporate/Brand Logos to Its Apparel
- Click here for the article and questions for class discussion
- IHOP lets bacon ‘speak for itself’ on Clubhouse
- Click here for the article and questions for class discussion
- Walmart investing in GM’s Cruise self-driving car company
- Click here for the article and questions for class discussion
- H&M, Old Navy Aim At Future Of Sustainable Fashion
- Click here for the article and questions for class discussion
- Hulu Campaign Aimed At Putting Disney Service At Center Of Streaming
- Click here for the article and questions for class discussion
More News:
- McDonald’s Creates 3D Billboards With Actual Smoke To Mimic Hot, Steamy Coffee
- Click here to read the story from designtaxi.com
- West Elm is going all in on influencers
- Click here to read the story from businessofhome.com
- Thank Guac It’s Cinco: Avocados From Mexico Brings Guacamole Front And Center To Celebrate Cinco De Mayo With A 360 Marketing Campaign
- Click here to read the story from prnewswire.com.
- Council Post: Brand Purpose Isn’t Just For Big Brands
- Click here to read the story from forbes.com
- Tourist Hot Spots Are Re-Opening. Not Everyone Is Thrilled.
- Click here to read the story from bloomberg.com.
For the Week of April 12, 2021
Notable Campaigns:
- Gen Z survey: Teens big on ‘thrifting,’ Nike, Chick-fil-A — and 1990s fashions
- Click here for the article and questions for class discussion
- Blippi Is Living Proof That Entrepreneurs Can Succeed Without Fancy Equipment and Glam
- Click here for the article and questions for class discussion
- Impossible Foods eyes meat eaters in first national ad push
- Click here for the article and questions for class discussion
- Hillandale Farms Settles ‘Price Gouging’ Suit With 1.2 Million Donated Eggs
- Click here for the article and questions for class discussion
- As Demand for Crocs Soars, the Brand Is Breaking Up With Some Longtime Retailers
- Click here for the article and questions for class discussion
More News:
- Lacoste and Polaroid Serve up Colorful Spring Collab
- Click here to read the story from hypebeast.com
- The 37 Biggest Fast-Food Chains in America
- Click here to read the story from qsrmagazine.com
- Fiat’s new Google-branded cars let you talk to your car remotely with ‘Hey Google’ — take a look
- Click here to read the story from cnbc.com.
- Tillamook Encourages Cream Cheese Breakups, Suggests ‘Eligibles’
- Click here to read the story from mediapost.com
- US teens are flocking to a Chinese e-commerce site you’ve never heard of
- Click here to read the story from qz.com.
For the Week of April 5, 2021
Notable Campaigns:
- White Castle cooks up brunch recipes, branded merch for Easter
- Click here for the article and questions for class discussion
- Hate Mayo? Kraft Mayo Will Help You Conquer Your Fear With New ‘Overcoming Mayophobia’ Kit
- Click here for the article and questions for class discussion
- Volkswagen won’t be ‘Voltswagen’ after all: Misleading marketing is risky, especially for VW
- Click here for the article and questions for class discussion
- Chipotle plans to give away $100,000 in both Bitcoin and free food this Thursday
- Click here for the article and questions for class discussion
- The latest Starbucks secret menu item is a ‘natures cereal’ drink
- Click here for the article and questions for class discussion
More News:
- How Ikea created a ‘ScrapsBook’ that turns kitchen waste into culinary wonders
- Click here to read the story from thedrum.com
- Cauliflower-flavored PEEPS and a Velveeta skincare line? Not so fast.
- Click here to read the story from 13newsnow.com
- What the heck is a blank check company (SPAC)?
- Click here to read the story from thehustle.co.
- The US has its own supply-chain crisis brewing as dozens of cargo ships remain stuck off the coast of LA as they wait to dock
- Click here to read the story from businessinsider.com
- Oscar Mayer Is Releasing Bacon-Scented Shoelaces That You Never Knew You Needed
- Click here to read the story from delish.com.
For the Week of March 29, 2021
Notable Campaigns:
- Pepsi has a new Peeps soda but it’s only available through a contest on Twitter and Instagram
- Click here for the article and questions for class discussion
- Hidden Valley Ranch’s Promo Is The Result of Years of Fun Ideas
- Click here for the article and questions for class discussion
- Lowe’s looks beyond gardening, grills as it seeks to stretch pandemic stay-at-home gains into spring
- Click here for the article and questions for class discussion
- Nordstrom launches Livestream Shopping with Burberry event
- Click here for the article and questions for class discussion
- Samsung’s new partnership offers another glimpse of a drone delivery future — in only one Irish town
- Click here for the article and questions for class discussion
More News:
- Disney+, Netflix Hikes Bring Cost of Cord-Cutter Package to $92
- Click here to read the story from bloomberg.com
- ‘The strength of the Nike brand is stronger than ever’: analyst
- Click here to read the story from finance.yahoo.com
- Niagara Falls USA initiates spring marketing campaign
- Click here to read the story from news.yahoo.com
- Does Donating to Charity Help Brands Sell More Stuff?
- Click here to read the story from builtin.com
- Bed Bath & Beyond debuts Nestwell brand. And yes, you can use the 20% off coupon on the sheets and towels
- Click here to read the story from usatoday.com.
For the Week of March 22, 2021
Notable Campaigns:
- Inside Jeff Bezos’s failed attempt to make Amazon “cool” like Apple and Nike
- Click here for the article and questions for class discussion
- Pizza Hut is launching augmented reality pizza boxes that you can play Pac-Man on. The company’s CMO tells Insider why it’s using the gaming icon in its ‘Newstalgia’ campaign.
- Click here for the article and questions for class discussion
- Dick’s Sporting Goods launches its own men’s athleisure line, rivaling Lululemon
- Click here for the article and questions for class discussion
- Ram Truck Brand Launches New Advertising Campaign ‘I’m A Ram,’ Featuring Music From Five-Time Grammy-winning Artist Chris Stapleton
- Click here for the article and questions for class discussion
- P&G’s Tide brand wants customers to wash their clothes in cold water to fight climate change
- Click here for the article and questions for class discussion
More News:
- Justin Long, Once a Mac, Is Now a PC Guy in Intel’s New Ads
- Click here to read the story from adweek.com
- Target launches Mondo Llama arts and crafts brand as crafting grows amid COVID pandemic
- Click here to read the story from usatoday.com
- Chewy Releases Exclusive Collection of Disney Pet Products with Star Wars and Marvel Toys Too
- Click here to read the story from people.com
- IKEA unveils its last ever catalogue as a podcast
- Click here to read the story from marketing-interactive.com
- Porsche Enlists Keanu Reeves For Longform Video
- Click here to read the story from mediapost.com.
For the Week of March 15, 2021
Notable Campaigns:
- Cheez-It offering ‘Spring Break-In-A-Box’ experience with hot tub, DJ
- Click here for the article and questions for class discussion
- Inside Dunkin’s influencer-marketing strategy, from hiring Charli D’Amelio to employees posting on TikTok
- Click here for the article and questions for class discussion
- Lexus steers toward wellness with luxury road trips
- Click here for the article and questions for class discussion
- Mashable launches shoppable virtual home featuring Walmart products
- Click here for the article and questions for class discussion
- How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing
- Click here for the article and questions for class discussion
More News:
- Go Figure: 7-Eleven Selling Pizzas for $3.14 on Pi Day
- Click here to read the story from cspdailynews.com
- Popeyes is trolling Taco Bell over its ‘Chicken Sandwich Taco’ item, suggests alternate idea
- Click here to read the story from foxnews.com
- Krispy Kreme launches 4 new green doughnuts for St. Patrick’s Day
- Click here to read the story from radio.com
- Data Shows How Emotional Connections Fuel Consumer Loyalty
- Click here to read the story from mediapost.com
- Burger King UK under fire for tweeting ‘Women belong in the kitchen’ on International Women’s Day
- Click here to read the story from usatoday.com
For the Week of March 8, 2021
Notable Campaigns:
- Target to invest $4 billion to speed along new stores and remodels, expand ability to fill online orders
- Click here for the article and questions for class discussion
- Happy little droplets: Mtn Dew resurrects Bob Ross in ‘lost episode’
- Click here for the article and questions for class discussion
- Chipotle is launching a limited edition makeup line with a burrito-inspired eye shadow
- Click here for the article and questions for class discussion
- M&M’s Introduces Mint Green Ice Cream Sandwiches Just in Time for St. Patrick’s Day
- Click here for the article and questions for class discussion
- Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat
- Click here for the article and questions for class discussion
More News:
- Applebee’s launches delivery-only chicken brand featuring Cheetos-flavored wings
- Click here to read the story from marketwatch.com
- Samsung launches new 75-inch outdoor TV for those sunny days
- Click here to read the story from techradar.com
- Toyota taps interest in cars as ‘third space’ with Pinterest push for Sienna
- Click here to read the story from marketingdive.com
- Jeep’s 2022 Wagoneer will have Amazon Fire TV built in
- Click here to read the story from theverge.com
- Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals
- Click here to read the story from skift.com
- French’s® Mustard Releases Limited-Edition ‘MustSwitch’ Sandwich And Pop-Up Carry-Out
- Click here to read the story from prnewswire.com
For the Week of March 1, 2021
Notable Campaigns:
- Heinz website now takes 57 minutes to load – but there’s a reward for your patience
- Click here for the article and questions for class discussion
- M&M’s Inspirational Message Packs Come Paired with Spotify Playlists
- Click here for the article and questions for class discussion
- Kohl’s unveils first stores getting Sephora shops this fall
- Click here for the article and questions for class discussion
- IBM Study Finds Consumers Are Disappointed By Marketers
- Click here for the article and questions for class discussion
- Mark Cuban: If I were to start a business right now, this is what I would do
- Click here for the article and questions for class discussion
More News:
- Twitter debuts “Super Follows,” other subscription products to help double revenue by 2023
- Click here to read the story from axios.com
- Activists and Artists, Young and Old, in Latest Gap Campaign
- Click here to read the story from wwd.com
- With a diversified services business, Walmart is sounding like a tech
- Click here to read the story from usatoday.com
- Paramount+ wants to be the go-to streaming service for Gen X
- Click here to read the story from qz.com
- The iconic Mr. Potato Head gets a 21st-century rebrand
- Click here to read the story from fastcompany.com
- Target to open ‘mini Apple shops’ in select stores, offer more products online. Will your location get an upgrade?
- Click here to read the story from usatoday.com
For the Week of February 22, 2021
Notable Campaigns:
- McDonald’s will let you buy early access to its chicken sandwich
- Click here for the article and questions for class discussion
- P&G’s Old Spice to open first barbershop, doubling as content studio
- Click here for the article and questions for class discussion
- This 28-year-old turned his college side hustle into a $1.3 billion start-up backed by Jeff Bezos
- Click here for the article and questions for class discussion
- Krispy Kreme launches Mars Doughnut Thursday in honor of NASA Perseverance Rover’s Martian landing
- Click here for the article and questions for class discussion
- Bitcoin Smashes Through $1 Trillion Total Value As Price Suddenly SurgesBest of Marketing Tweets 2020
- Click here for the article and questions for class discussion
More News:
- Pizza Hut on its 40th anniversary Pan pizza campaign, digital ambitions, and its ‘now that’s delivering’ brand story
- Click here to read the story from mobilemarketingmagazine.com
- Space marketing an out-of-this-world tool for business advertising
- Click here to read the story from fox5vegas.com
- Florida’s Tourism Recovery Has Been Uneven, Biggest Challenge Still Return of Business
- Click here to read the story from travelmarketreport.com
- This Unofficial Kit Kat Ad Is a Master Class in Simplicity
- Click here to read the story from adweek.com
- IHOP Is Canceling National Pancake Day 2021 But Extending Its Free Short Stack Offer All Month Long
- Click here to read the story from delish.com
- Cousins Subs’ Reuben and Mint Shake Return for St. Patrick’s Day
- Click here to read the story from qsrmagazine.com
For the Week of February 15th, 2021
Notable Campaigns:
- DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine’s Day
- Click here for the article and questions for class discussion
- How Xbox Is Using Gaming to Connect the Elderly to Loved Ones
- Click here for the article and questions for class discussion
- Visit Orlando unveils $2.2 million tourism marketing campaign
- Click here for the article and questions for class discussion
- KRISPY KREME® Encourages Fans to Share a ‘Dough-Note’ This Valentine’s Day with New Heart-Filled Doughnut Collection
- Click here for the article and questions for class discussion
- Best of Marketing Tweets 2020
- Click here for the article and questions for class discussion
More News:
- Wait, Whatever Happened to Gwen Stefani’s L.A.M.B. Fashion Line?
- Click here to read the story from popcrush.com
- Hulu and Twitter make the perfect pair for the ‘Love, Victor’ premiere
- Click here to read the story from marketing.twitter.com
- Lowe’s inviting couples to spend Valentine’s Day in stores for ‘a night of Lowemance’
- Click here to read the story from foxbusiness.com
- You Can Get Married at a Dunkin’ Drive-Thru This Valentine’s Day
- Click here to read the story from thrillist.com
- How retailers are adapting their marketing strategies this Valentine’s Day
- Click here to read the story from thedrum.com
- Coca-Cola signals intent to push marketing levels back to pre-Covid levels
- Click here to read the story from marketingweek.com
- Pizza Hut, Papa John’s have heart pizza for Valentine’s Day while Dunkin’, Krispy Kreme have heart donuts
- Click here to read the story from usatoday.com
For the Week of February 7th, 2021
Notable Campaigns:
- Why brands skipped Super Bowl ads and counterprogrammed instead
- Click here for the article and questions for class discussion
- Volvo Steals the Playbook on Super Bowl Marketing
- Click here for the article and questions for class discussion
- Select SG Red Cross mascot thrust into branding limelight after adorable revamp
- Click here for the article and questions for class discussion
- Ikea is trying to cash in on a $180 billion market with a line of gaming furniture
- Click here for the article and questions for class discussion
- The High Cost of Chasing Netflix for NBCU and WarnerMedia
- Click here for the article and questions for class discussion
More News:
- Coca-Cola loses its logo in bold new design
- Click here to read the story from creativebloq.com
- PepsiCo Unleashes Super Bowl Marketing Blitz, Minus Flagship Pepsi-Cola Brand
- Click here to read the story from finance.yahoo.com
- Dunkin’ is giving away free hot coffee every Monday in February
- Click here to read the story from today.com
- What a $5.5 million Super Bowl ad can buy in digital media
- Click here to read the story from digiday.com
- CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age
- Click here to read the story from variety.com
- Super Bowl Marketing Blitz Celebrates 2020’s Demise
- Click here to read the story from bloomberg.com
- Bruce Springsteen stars in Jeep’s Super Bowl LV ad promoting unity
- Click here to read the story from foxnews.com
- Why This Year’s Super Bowl Will Look Like Madden IRL
- Click here to read the story from wired.com
For the Week of February 1st, 2021
Notable Campaigns:
- Kraft Debuts Hot Pink Mac and Cheese for Valentine’s Day — and It Tastes Like Candy
- Click here for the article and questions for class discussion
- Coke delivers coffee-flavored soda from Walmart by drone
- Click here for the article and questions for class discussion
- Robinhood ads touting for ‘the people’ markets come back to haunt after GameStop scandal
- Click here for the article and questions for class discussion
- Tesla Might Finally Have Some Competition. From Ford.
- Click here for the article and questions for class discussion
- McDonald’s reports strong US sales pumped by new menu items, but COVID-19 drags international sales
- Click here for the article and questions for class discussion
More News:
- Target partners with Levi’s for lifestyle collection
- Click here to read the story from retaildive.com
- The Story Behind Dunkin’s Valentine’s Day Macchiatos
- Click here to read the story from stories.inspirebrands.com
- How brands like Chobani are using TikTok to reach new audiences
- Click here to read the story from digiday.com
- How Chick-fil-A Dominates ‘Brand Intimacy’ — And What Brands Can Learn From It
- Click here to read the story from 1851franchise.com
- Demoralized? Old Spice Wants To Help You Off The Couch
- Click here to read the story from mediapost.com
For the Week of January 25th, 2021
Notable Campaigns:
- How Mark Cuban, Colonel Sanders, and Other Famous Entrepreneurs Got Their Start–After Getting Fired
- Click here for the article and questions for class discussion
- McDonald’s is selling popular menu items for 35 cents or less during its ‘Throwback’ Thursdays deal
- Click here for the article and questions for class discussion
- Kroger testing new ‘smart cart’ that eliminates stopping to pay at checkout
- Click here for the article and questions for class discussion
- DoorDash Announces New Brand Campaign That Spotlights Expanded Offerings Beyond Food and Celebrates Local Communities
- Click here for the article and questions for class discussion
- U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan
- Click here for the article and questions for class discussion
More News:
- The rise and fall (and rise again) of Twinkies
- Click here to read the story from businessinsider.com
- Kraft Heinz Canada flips amateur artwork into ketchup labels
- Click here to read the story from marketingdive.com
- Tums Aims For End-Run Around ‘The Big Game’
- Click here to read the story from mediapost.com
- Netflix crosses 200 million subscriber mark
- Click here to read the story from usatoday.com.
- Thailand Sold Itself as a Paradise Covid Retreat. No One Came.
- Click here to read the story from bloomberg.com
For the Week of January 18th, 2021
Notable Campaigns:
- Mattel marks 50 years of Uno with new logo, tagline, global tournament
- Click here for the article and questions for class discussion
- McDonald’s Barrels Into New Year With Chicken And Marketing Might
- Click here for the article and questions for class discussion
- Hard Rock’s New REVERB Hotel Brand Places Emphasis On Comfort And Creativity
- Click here for the article and questions for class discussion
- GM unveils new logo to emphasize its pivot to electric vehicles
- Click here for the article and questions for class discussion
- Pottery Barn unveils plans to plant 3 million trees by 2023
- Click here for the article and questions for class discussion
More News:
- GM shows off flying car idea, the Cadillac Halo
- Click here to read the story from usatoday.com
- Kraft Heinz tests recyclable paper Macaroni & Cheese bowls
- Click here to read the story from fooddive.com
- Yes, everyone really is wearing Crocs these days
- Click here to read the story from cnn.com
- Little Rock tourism industry making slow strides to recovery 10 months into COVID-19 pandemic
- Click here to read the story from kavtv.com
- Walmart’s expanded financial services products could get a marketing boost from its stores
- Click here to read the story from businessinsider.com
For the Week of January 11th, 2021
Notable Campaigns:
- Burger King Unveils First Complete Rebrand in Over 20 Years
- Click here for the article and questions for class discussion
- Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
- Click here for the article and questions for class discussion
- Hyundai says in early talks with Apple after electric vehicle tie-up report
- Click here for the article and questions for class discussion
- Hawaii: Return of tourists, stimulus money improve Aloha State’s pessimistic tax outlook
- Click here for the article and questions for class discussion
- How fashion got marketing right in 2020
- Click here for the article and questions for class discussion
More News:
- How This Fitness Entrepreneur Created Legions of Enthusiasts–Without Spending a Cent on Marketing
- Click here to read the story from inc.com
- General Motors redesigns corporate logo as it focuses on electric vehicles
- Click here to read the story from cnbc.com
- Starbucks unveils 2 new drinks — including Pistachio Latte — as part of winter menu
- Click here to read the story from today.com
- Retro revival: New Fisher-Price toys for infants inspired by the ’80s, ’90s
- Click here to read the story from usatoday.com
- Here’s Why Brands Are Failing at Influencer Campaigns
- Click here to read the story from entrepreneur.com
- Shake Shack Is Releasing Korean-style Fried Chicken Sandwiches in the U.S. for a Limited Time
- Click here to read the story from travelandleisure.com
For the Week of January 4th, 2021
Notable Campaigns:
- Got a gift and it’s not love? Retailers teaming up with FedEx, UPS, Whole Foods and others to make returns easier.
- Click here for the article and questions for class discussion
- How the idea of the tiny house evolved in 2020
- Click here for the article and questions for class discussion
- TikTok becomes the next frontier for influencer marketing as Dunkin’, Arby’s tap the platform
- Click here for the article and questions for class discussion
- The Brands the World Couldn’t Stop Talking About in 2020
- Click here for the article and questions for class discussion
- Will tourism rebound on Cape Cod in 2021? Local businesses hope vaccines will speed recovery
- Click here for the article and questions for class discussion
More News:
- Pepsi Trolls Coke; Will Release a ‘Cocoa’ Cola This Winter
- Click here to read the story from foodandwine.com
- With its new chocolate beignets on sale, Popeyes also selling hoodies that appear to be dusted with powdered sugar
- Click here to read the story from nydailynews.com
- Parents Feeling Guilty About Covid Ignites Boom in Toy Sales
- Click here to read the story from bloomberg.com
- Kellogg Makes Childhood Dreams Come True With First-Ever Little Debbie® Cereal
- Click here to read the story from prnewswire.com
- Why brands are doubling down on hip-hop talent
- Click here to read the story from marketingdive.com
- Reno Commits to Hope, Becoming the First Ever Hopeful City to Help Create, Maintain, and Grow Hope Citywide
- Click here to read the story from finance.yahoo.com
For the Week of December 14, 2020
Notable Campaigns:
- Jeep, Lego Partner For New Model
- Click here for the article and questions for class discussion
- Ikea ditches catalogue after almost 70 years
- Click here for the article and questions for class discussion
- Home Depot adds furniture, more home decor to its online inventory as shoppers redecorate amid COVID-19
- Click here for the article and questions for class discussion
- Wendy’s Launches Delivery-Only Campaign Featuring Twitch Streamers’ Favorite Meals
- Click here for the article and questions for class discussion
- The ghost of Christmas presents: Retailers forge a new path with pandemic-era holiday ads
- Click here for the article and questions for class discussion
More News:
- Forget Travis Scott. Now McDonald’s has Xmas meals for the Grinch, Rudolph, and John McClane
- Click here to read the story from fastcompany.com
- DoorDash is already more valuable than most restaurant chains
- Click here to read the story from restaurantbusinessonline.com
- Tourism marketing shows outsiders a sparkling Vermont, open for business
- Click here to read the story from qsrmagazine.com
- Check Out KFC’s Next-Generation Restaurant
- Click here to read the story from qsrmagazine.com
- Krispy Kreme selling 12 doughnuts for $1 to celebrate ‘Day of the Dozens’
- Click here to read the story from foxnews.com
- Grubhub offers restaurants new ways to receive orders—without paying commission fees
- Click here to read the story from cnbc.com
- How FedEx, UPS, and Amazon prepared for holiday shipping deadlines this year
- Click here to read the story from fortune.com
For the Week of December 7, 2020
Notable Campaigns:
- McRib returns Wednesday: McDonald’s giving away 10,000 free barbecue sandwiches for fans who shave
- Click here for the article and questions for class discussion
- In-N-Out Burger Causes Chaos In Colorado
- Click here for the article and questions for class discussion
- Coca-Cola salutes ‘holiday heroes’ with personalized soda bottles
- Click here for the article and questions for class discussion
- Select Kellogg’s Is Changing Mr. Pringles’ Look for the First Time in 20 Years
- Click here for the article and questions for class discussion
- Beauty brands turn to cause marketing for pandemic holiday season
- Click here for the article and questions for class discussion
More News:
- Oreo Releases New Lady Gaga-Themed Bright Pink Cookies
- Click here to read the story from people.com
- Levi’s unveils clothes for Snapchat Bitmoji and their real-life counterparts
- Click here to read the story from mobilemarketer.com
- What’s next? A soda seaweed wrap? Pepsi debuts a SPA KIT that includes a cola-scented body scrub, face mask, and bath bomb
- Click here to read the story from dailymail.co.uk
- Video games are the new runway. Coveted fashion brands are loving it
- Click here to read the story from latimes.com
- Chipotle adds smoked brisket to its menu for a limited time
- Click here to read the story from cnn.com
- 35,000 Orders Later, Four Seasons Total Landscaping Has Sold More Than $1M in Branded Merchandise
- Click here to read the story from magazine.promomarketing.com
For the Week of November 30, 2020
Notable Campaigns:
- Microsoft sets sights on Sony’s home turf in console clash
- Click here for the article and questions for class discussion
- ‘Unmatched drop’ in travelers in NYC leaves tourist shops struggling in ‘fight for survival’
- Click here for the article and questions for class discussion
- Top anti-Black Friday campaigns: Patagonia, Allbirds & more reject consumerism
- Click here for the article and questions for class discussion
- You Can Now Scan the Ralph Lauren Logo With Snapchat to Unlock a Bunch of Augmented Reality Features
- Click here for the article and questions for class discussion
- Old Spice looks to create world’s longest-lasting white elephant game on social
- Click here for the article and questions for class discussion
More News:
- Pizza Hut’s $150 blanket sells out in less than a day
- Click here to read the story from foxnews.com
- Reese’s Adds All-New Nutcracker Shape to its Holiday Peanut Butter Cup Lineup
- Click here to read the story from thrillist.com
- Free holiday drone light show coming to Walmarts in select cities across US
- Click here to read the story from fox5dc.com
- Pokémon gets an unpopular new logo for its 25th anniversary
- Click here to read the story from creativebloq.com
- Dunkin’ Is Releasing A Ton Of New Items For The Holidays That You’ll Actually Want To Wear
- Click here to read the story from delish.com
For the Week of November 23, 2020
Notable Campaigns:
- Beyond Meat’s new burger is way healthier. But how will it taste?
- Click here for the article and questions for class discussion
- Chipotle turns fans into ‘royalty’ with TikTok challenge
- Click here for the article and questions for class discussion
- Gluten Free Oreos coming to stores in January
- Click here for the article and questions for class discussion
- HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking
- Click here for the article and questions for class discussion
- An apple pie in a bottle: Pepsi launches new soda with cinnamon and apple flavors
- Click here for the article and questions for class discussion
More News:
- Arby’s debuts Deep-Fried Turkey Pillow designed to be worn over your whole head, for some reason
- Click here to read the story from foxnews.com
- Starbucks unveils designs of this year’s holiday cups
- Click here to read the story from cbsnews.com
- Denny’s Broadens Cause Marketing: ‘America Needs A Hug’
- Click here to read the story from mediapost.com
- Why grocery giant Kroger made the leap into mobile game advertising
- Click here to read the story from mobilemarketer.com
- Canada Dry Agrees To Pay Out $200K Because Drink Contains No Ginger
- Click here to read the story from huffingtonpost.ca.
- How Hint Water’s Kara Goldin Went From Zero Industry Experience to a $150 Million Business Empire
- Click here to read the story from inc.com.
For the Week of November 16, 2020
Notable Campaigns:
- Whole Foods, Progressive team up to offer Thanksgiving turkey insurance
- Click here for the article and questions for class discussion
- Can Supreme survive its acquisition by VF Corp?
- Click here for the article and questions for class discussion
- Chipotle upgrades pickup and delivery options with first digital-only restaurant
- Click here for the article and questions for class discussion
- Mountain Dew Is Releasing an Official Cookbook with Plenty of Green-Hued Recipes
- Click here for the article and questions for class discussion
- Is it ethical to recommend travel while the world is in the grips of a second COVID-19
- Click here for the article and questions for class discussion
More News:
- Lexus Inspired By Pandemic For Holiday Campaign
- Click here to read the story from mediapost.com
- Millennials Don’t Like These Brands Anymore And They’re Struggling
- Click here to read the story from moneywise.com
- Cracker Barrel and Dolly Parton Team for Thanksgiving Day Parade Experience
- Click here to read the story from fsrmagazine.com
- McDonald’s looks to chicken, loyalty program and celebrities to drive mid-single digit sales growth in 2021 and 2022
- Click here to read the story from cnbc.com
- RITZ® Brand Promotes Message Of Inclusion And Belonging With Launch Of “Where There’s Love, There’s Family” Holiday Ad Campaign
- Click here to read the story from prnewswire.com
- Cheetos Just Released a Holiday Cookbook Full of Recipes, and Mac ‘n Cheese Is Involved
- Click here to read the story from news.yahoo.com
- Inside the wild design of the Playstation 5
- Click here to read the story from fastcompany.com
For the Week of November 9, 2020
Notable Campaigns:
- Powell’s by Powell’s fragrance offers smell of beloved Portland bookstore in one-ounce bottle
- Click here for the article and questions for class discussion
- Bed Bath & Beyond to Scale Back Use of Coupons
- Click here for the article and questions for class discussion
- How Macy’s Thanksgiving Day Parade will be different in 2020 due to COVID-19
- Click here for the article and questions for class discussion
- Squarespace turns ideas into rockets to inspire entrepreneurs
- Click here for the article and questions for class discussion
- Click here for the article and questions for class discussion
- Inside Butterball’s plight to save the holiday — and its business
- Click here for the article and questions for class discussion
More News:
- Cracker Barrel sees your holiday changes, puts together smaller Thanksgiving dinner options
- Click here to read the story from courier-journal.com
- LEGO Christmas advert features Ice-Cream Truck stunt
- Click here to read the story from brickfanatics.com
- Old Navy, RuPaul Welcome Back ‘Jingle Jammie’ Holiday
- Click here to read the story from mediapost.com
- Microsoft Made an Xbox Series X Fridge After Social Media Jokes
- Click here to read the story from magazine.promomarketing.com
- Hudson’s Bay shops with ‘Schitt’s Creek’ stars in holiday campaign
- Click here to read the story from retaildive.com
For the Week of November 2, 2020
Notable Campaigns:
- Chick-fil-A is for the first time selling bottles of its sauces in Target, Publix, and Walmart
- Click here for the article and questions for class discussion
- Here’s the Opportunity Covid-19 Could Offer Travel and Tourism Brands
- Click here for the article and questions for class discussion
- Brands have some new tricks up their sleeves this Halloween
- Click here for the article and questions for class discussion
- Blasts from the past: 40 of the most memorable toys packed in McDonald’s Happy Meals through the years
- Click here for the article and questions for class discussion
- As Oculus unleashes ad blitz, is it time for marketers to believe in virtual reality?
- Click here for the article and questions for class discussion
More News:
- Wendy’s turns drive-thru into spooky Halloween experience
- Click here to read the story from marketingdive.com
- Netflix U.S. Price Hikes Could Boost 2021 Revenue by $500M Even With Subscriber Cancellations, Analysts Say
- Click here to read the story from variety.com
- Even Without Prime Day, Amazon Sales Up 37%
- Click here to read the story from mediapost.com
- Harley-Davidson Launching E-Bicycle Brand
- Click here to read the story from usatoday.com
- McDonald’s is bringing back the McRib
- Click here to read the story from cnn.com
For the Week of October 26th, 2020
Notable Campaigns:
- Big Brother Mobile Game Gives Players The Chance To Earn Extra Rewards By Listening To Audio Ads
- Click here for the article and questions for class discussion
- Fisher-Price Opens A Virtual Museum On Instagram To Celebrate 90 Years Of Its Toys
- Click here for the article and questions for class discussion
- The Console Wars Are On, But Sony And Microsoft Are Playing Different Games
- Click here for the article and questions for class discussion
- Reese’s Delivers Trick-Or-Treating To Fans With Robotic Door
- Click here for the article and questions for class discussion
- Start-Up Proudly Sells Product To Throw Out In A Few Weeks
- Click here for the article and questions for class discussion
More News:
- How a tiny peanut butter company grew to $500k per month in sales
- Click here to read the story from thehustle.co.
- Dunkin’ adds a spicy donut for the first time ever
- Click here to read the story from cnn.com.
- Robot cooks and virtual kitchens: How the restaurant industry looks to technology for help
- Click here to read the story from usatoday.com
- From air fryers to spin bikes: Lowe’s bets on new categories this holiday season
- Click here to read the story from cnbc.com
- Wonderful Pistachios launches new marketing campaign
- Click here to read the story from producebluebook.com
For the Week of October 19th, 2020
Notable Campaigns:
- Amazon is changing its boxes. Here’s why
- Click here for the article and questions for class discussion
- Lightfoot’s ‘authenticity’ to be center of plan to re-brand Chicago
- Click here for the article and questions for class discussion
- Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
- Click here for the article and questions for class discussion
- Hormel Foods announces it is giving away free Black Label ‘Breathable Bacon’ masks
- Click here for the article and questions for class discussion
- Balsam Hill Partners with Nordstrom to Create In-Store Artificial Christmas Tree Lots
- Click here for the article and questions for class discussion
More News:
- Chipotle takes its Halloween promo virtual
- Click here to read the story from restaurantbusinessonline.com
- Research focuses on awe factors in luxury brands
- Click here to read the story from news.uga.com.
- Is Billboard Advertising Still Effective in Today’s Marketing?
- Click here to read the story from medium.com
- How to save TV ads from extinction
- Click here to read the story from qz.com
- Hostess tries to keep Halloween fun as festivities look different this year
- Click here to read the story from marketingdive.com
For the Week of October 12th, 2020
Notable Campaigns:
- Southwest Airlines Just Made a Tough Decision. Is It Risky or Smart?
- Click here for the article and questions for class discussion
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
- Click here for the article and questions for class discussion
- Ocean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viral
- Click here for the article and questions for class discussion
- McDonald’s partners with singer J. Balvin for celebrity meal
- Click here for the article and questions for class discussion
- Candy ad spend decreases 19% while product sales increase before Halloween
- Click here for the article and questions for class discussion
More News:
- Coca-Cola With Coffee: Company’s latest bet against sluggish sales
- Click here to read the story from usatoday.com
- Car design is about to change forever. This video encapsulates how
- Click here to read the story from fastcompany.com
- Hyundai Helps Turn Scraps Into Fashion
- Click here to read the story from mediapost.com
- Mars partners with Disney for Halloween short film series amid altered holiday
- Click here to read the story from marketingdive.com
- Hari Mari’s New Campaign Is a Sign That Brand Marketing Is Changing for the Good
- Click here to read the story from footwearnews.com
For the Week of October 5th, 2020
Notable Campaigns:
- How marketers convinced America to eat fish sticks
- Click here for the article and questions for class discussion
- ‘We have to chart a new path’: Singapore tourism marketing chief on a post-pandemic world
- Click here for the article and questions for class discussion
- Justin Bieber teases Crocs collaboration with cryptic Instagram post
- Click here for the article and questions for class discussion
- Lyft Works With P&G To Convince Riders They’re Getting Into A Clean Machine
- Click here for the article and questions for class discussion
- Walmart’s new store design proves browsing is dead
- Click here for the article and questions for class discussion
More News:
- With TikTok deal, Walmart could gain ‘a front row seat to the next generation of consumers’
- Click here to read the story from cnbc.com
- Taco Bell’s Launching a Taco Gifting Service & You Can Score Free Tacos if You’re Quick
- Click here to read the story from thrillist.com
- Procter & Gamble calls for change to annual TV ad-buying process
- Click here to read the story from foxbusiness.com
- Unexpected demand for 2021 Ford Bronco creates unique challenge for buyers
- Click here to read the story from freep.com
- The Entertainment Value Curve: Why TikTok is On Fire ? and Quibi Isn’t
- Click here to read the story from reforge.com
For the Week of September 28th, 2020
Notable Campaigns:
- General Mills reboots ’80s cereal flavors with livestreamed event
- Click here for the article and questions for class discussion
- Amazon Tells Echelon Fitness to Stop Selling $500 Prime Bike
- Click here for the article and questions for class discussion
- Elon Musk says Tesla’s full self-driving Autopilot is coming soon and it’s ‘clearly going to work’
- Click here for the article and questions for class discussion
- Bagel Bites dips into Twitter debate about how dogs should wear pants
- Click here for the article and questions for class discussion
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
- Click here for the article and questions for class discussion
More News:
- Ikea reimagines the tortoise and the hare to highlight the benefits of sleep
- Click here to read the story from marketingweek.com
- How Netflix Is Selling Itself to the World
- Click here to read the story from vulture.com
- Uncle Ben’s becomes Ben’s Original in ‘brand evolution’
- Click here to read the story from marketingdive.com
- Savannah tourism leader: Former Disney exec’s vision to help tourism market get back on track
- Click here to read the story from savannahnow.com
- Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items
- Click here to read the story from insights.digitalmediasolutions.com
For the Week of September 21st, 2020
Notable Campaigns:
- Burger King is now listing its Whopper ingredients on the wrapper — here’s why
- Click here for the article and questions for class discussion
- Facebook’s Ray-Ban glasses are coming in 2021
- Click here for the article and questions for class discussion
- How This 24-Year-Old Entrepreneur Pulled Off a Coronavirus Pivot Before His Company Even Launched
- Click here for the article and questions for class discussion
- PepsiCo’s new DriftWell aimed at aiding relaxation and sleep
- Click here for the article and questions for class discussion
- Looking to push an advantage, McDonald’s ramps up its marketing
- Click here for the article and questions for class discussion
More News:
- The rise and fall of Chuck E. Cheese
- Click here to read the story from businessinsider.com
- Halloween Shaping Up As Mixed Bag For Brands, Consumers
- Click here to read the story from mediapost.com
- How Apple’s New Privacy Effort Will Impact Travel Marketing
- Click here to read the story from skift.com
- The new crisis PR: what should brands do when they’re ‘cancelled’?
- Click here to read the story from thedrum.com
- Chipotle is making some permanent changes to its strategy after new discoveries it made during the pandemic
- Click here to read the story from businessinsider.com
For the Week of September 14th, 2020
Notable Campaigns:
- Louis Vuitton, Puma dress up for TikTok Fashion Month
- Click here for the article and questions for class discussion
- Hershey starts Halloween ad blitz to overcome covid-19 hurdles
- Click here for the article and questions for class discussion
- How Walmart is advertising its new loyalty program, Walmart
- Click here for the article and questions for class discussion
- Starbucks Turned Summer Into Fall, and it Paid Off
- Click here for the article and questions for class discussion
More News:
- Camping startup The Dyrt raising $4M to boost growth of new Pro product
- Click here to read the story from bizjournals.com
- The rise of ‘dark stores’—and how they could save struggling retail
- Click here to read the story from fastcompany.com
- Doritos Tests New Way To Advertise, Never Showing Product
- Click here to read the story from kpel965.com
- Holidays are not cancelled this year; Halloween and Christmas sales ramp up earlier than usual
- Click here to read the story from foxbusiness.com
- Louis Vuitton unveils $961 full face shield with gold studs as part of 2021 collection
- Click here to read the story from usatoday.com
For the Week of September 7th, 2020
Notable Campaigns:
- Dunkin’ Launches Drink Inspired by TikTok Star Charli D’Amelio
- Click here for the article and questions for class discussion
- Dairy Queen launches Blizzard-scented candle line for fall and it quickly sold out
- Click here for the article and questions for class discussion
- ‘An interesting time to be a marketer’: How brands adjusted their strategies for back-to-school
- Click here for the article and questions for class discussion
- Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign
- Click here for the article and questions for class discussion
More News:
- Kantar: Back-to-school advertising drops 70% on national TV
- Click here to read the story from marketingdive.com
- Target adding 600 more products to Good & Gather food and beverage brand, including signature line
- Click here to read the story from usatoday.com
- Can BurgerFi Become the Next Great Burger Chain?
- Click here to read the story from qsrmagazine.com
- Lowe’s giving out coronavirus small business relief grants up to $20,000 through nonprofit LISC
- Click here to read the story from usatoday.com
- TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy
- Click here to read the story from standard.co.uk
For the Week of August 31st, 2020
Notable Campaigns:
- KFC ‘pressing pause’ on famous slogan as ‘finger lickin” is bad idea during pandemic
- Click here for the article and questions for class discussion
- How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
- Click here for the article and questions for class discussion
- Walmart Joins Microsoft’s Bid for TikTok
- Click here for the article and questions for class discussion
- Amazon Fresh opens first supermarket in Los Angeles with checkout in cart
- Click here for the article and questions for class discussion
- Capri Sun packs its pouches with filtered water instead of juice
- Click here for the article and questions for class discussion
More News:
- TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy
- Click here to read the story at variety.com
- Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich
- Click here to read the story at marketingdive.com
- Nintendo and Lunchables to ‘Mix Up the Fun’ this Fall
- Click here to read the story at finance.yahoo.com
- Inside America’s Biggest Fast-Food Restaurants
- Click here to read the story at qsrmagazine.com
- Ikea created storage option just for your Legos
- Click here to read the story at usatoday.com
For the Week of August 24th, 2020
Notable Campaigns:
- TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy
- Click here for the article and questions for class discussion
- Wendy’s is eating McDonald’s breakfast
- Click here for the article and questions for class discussion
- VisitPittsburgh’s new marketing campaign invites people to rediscover the city
- Click here for the article and questions for class discussion
- Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts
- Click here for the article and questions for class discussion
- Taco Bell debuting ‘mobile’ restaurant concept in 2021, putting focus on drive-thru and curbside pickup
- Click here for the article and questions for class discussion
More News:
- Verizon makes statement with new Disney deal: The economics of old pay-TV no longer make sense
- Click here to read the story at newsbreak.com
- Bumble Bee Seafoods Invites Consumers to Change Their Thinking by Revealing Tuna’s Benefits in Unexpected Places
- Click here to read the story at yahoo.finance.com
- Back-to-School: For Brands and Retailers, It’s ‘A Year Like No Other’
- Click here to read the story at msn.com
- Inside the history of Johnny Rockets, the 1950s diner-themed restaurant chain that Fatburger parent company FAT Brands just bought for $25 million
- Click here to read the story at businessinsider.com
- Under Armour long-sleeve T-shirt ad banned for ‘misleading’ claims
- Click here to read the story at cnn.com