Members Only Content

Exclusive Members-Only Content

Welcome back!

To help our members kick off the 2020-21 school year, we have lots of new and updated material available now for our member schools, including:

  • Curriculum Map: 2020-21 school year
  • Lesson Plan:  COVID-19 Industry Impact
  • Lesson Plan & Activity:  Business of Fantasy Sports
  • Lesson Plan & Activity:  Industry Trends – Sneaker Collaborations
  • Lesson Plan & Activity:  Industry Trends – Pop-up Stores
  • Lesson Plan & Activity:  Licensing – NFLPA Products
  • Lesson Plan & Activity:  Promotions – Minor League Baseball (MiLB) Name Game
  • Introducing SEM Trivia Game (PPT):  2020 Updated Version
  • Unit 1 through 10 Updates: 2020 versions of outlines, PPTs & exams

Scroll down to download the updated units and new lesson plans and please keep an eye on your email inbox for alerts to new and updated content that we will be releasing soon!

Current Events Articles:  The articles posted to Competitive Edge are current as of August 6th.  To access your Competitive Edge (or Marketing Currents if you purchased a subscription) membership content, please click here.  Please remember you will need to login again for security purposes.

More lesson plans:  Last spring, we posted several lesson plans when the pandemic hit that are still relevant that you may want to review and use in your virtual classrooms.

  • Minor League Baseball in Crisis:  Understanding the Business of Pro Sports
  • Michael Jordan, Inc:  Branding & Endorsement
  • Tiger King & The Streaming Wars:  Competition
  • COVID-19 Lesson Plan #1:  Industry Impact
  • COVID-19 Lesson Plan #2:  Industry Response

Subscription: Marketing Currents

Marketing Currents is your weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. 

Click here to access your Weekly Current Events Portal (Please remember you will need to log in again for security purposes).

Subscription: Competitive Edge

Competitive Edge is your weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year.

Click here to access your Weekly Current Events Portal (Please remember you will need to log in again for security purposes).

Digital Textbook:  The Business of Sports & Entertainment (2020-21 Edition)

Updated version (teacher and student copies) of our digital sports and entertainment textbook, the Business of Sports and Entertainment (current as of August, 2020)

Download Teacher Edition of Textbook

Download Student Edition of Textbook

Download Student Notes Guide

UPDATED SUBSCRIBER CONTENT

Curriculum Map: 2020-21 school year

For a guide to help establish a game plan for your sports and entertainment marketing course this year, reference our new curriculum map.  

Download 2020 Curriculum Map (20 Weeks)

Lesson Plan:  COVID-19 Industry Impact (New)

In the spring, the COVID-19 pandemic brought the world to a standstill, closing businesses and forcing consumers around the world to quarantine in their own homes.  The sports and entertainment industry, like most businesses, was not immune, as leagues were forced to cancel or postpone seasons, leaving fans desperate for ways to consume their favorite sporting events.  This PPT addresses the impact the health crisis had on the industry.

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • COVID-19 Industry Response (PPT)

Download COVID-19 Industry Response Lesson Plan Bundle

Lesson Plan:  The Business of Fantasy Sports (New)

Fantasy football continues to explode in popularity.  Anticipation might be higher than ever this season as the sports world waits to see if the NFL season will remain on track for this season.

Unit one of your textbook briefly touches on its impact on the growth of the sports industry and this brief PPT detailing fantasy football “by the numbers” can provide a fun way to supplement the concept.  Many of you are also playing some derivation of a fantasy football game in class and this could help shed some perspective on the business behind the game. 

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • Business of Fantasy Sports (PPT) 
  • Fan engagement activity suggestion (aligns with lesson 2.7 in your textbook)

Download Business of Fantasy Sports Lesson Plan Bundle

Lesson Plan:  Industry Trends – Sneaker Collaborations (New)

Looking for a fun and engaging student activity?  We have you covered with this lesson plan bundle that tackles the concept of industry trends, presented in lesson 3.4 of SCC’s textbook.  In this activity, students will be challenged to create their own sneaker collaboration while demonstrating an understanding of industry trends, branding, product development, distribution and pricing.

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • Industry Trends: Sneaker Collaborations (PPT)
  • Activity Rubric

Download Industry Trends: Sneaker Collaborations Lesson Plan Bundle

Lesson Plan:  Industry Trends – Pop-up Stores (New)

Looking for a fun and engaging student activity?  We have you covered with this lesson plan bundle that tackles the concept of industry trends, presented in lesson 3.4 of SCC’s textbook.  In this activity, students will be challenged to create a plan for opening a pop-up store while demonstrating an understanding of industry trends, sales, service, promotion and distribution.

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • Industry Trends: Pop-up Stores (PPT)
  • Activity Rubric

Download Industry Trends: Pop-up Stores Lesson Plan Bundle

Lesson Plan:  Licensing – NFLPA Products (New)

Licensing tends to be one of the trickier subjects for students to understand when it comes to the business of sports and entertainment.  Consider introducing this lesson plan to help students gain a fundamental understanding of the licensing process and how it impacts prices of consumer products.

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • Licensing: NFLPA Products (PPT)
  • Activity Rubric

Download Licensing: NFLPA Products Lesson Plan Bundle

Lesson Plan:  Promotion – MiLB Name Game (New)

One popular trend with Minor League Baseball teams the last few years has been a “one-off” rebrand in which the team changes its name, logo and uniform for one game with a food-centric theme, typically a “cuisine” that represents their local area. The promotions helped teams to sell tickets, create buzz surrounding the brand, connect with the community and break merchandise sales records. In this fun activity, students will review concepts like industry trends, branding, licensing, merchandising and promotion.

This lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • Licensing: NFLPA Products (PPT)
  • Activity Rubric

Download Promotion: MiLB Name Game Lesson Plan Bundle

PPT Trivia Game:  Introducing SEM (Updated 2020 Edition)

For those of you who like to start the semester by playing our “Introducing SEM” trivia game, the updated PPT is now available for download. 

This download includes:

Answer sheet (Student)

  • Answer key (Teacher)
  • Introducing SEM Trivia
  • Game (PPT)

    Download Updated “Introducing SEM” Trivia Game

    2020-21 ERC Member Resources

    ERC subscribers can access ALL of the updated curriculum resources for the 2020-21 season by downloading this zip file.  By downloading this file, you will not need to download any of the individual units below or the updated textbook files.

    This download includes:

    • All updated resources for Units 1-12
    • SCC’s digital textbook, Business of Sports & Entertainment – 2020-21 Edition (teacher and student versions)
    • All supplemental resources included with this year’s curriculum

    Download 2020-21 ERC Member Resources

    2020-21 Combo Member Resources

    Combo package subscribers can access ALL of the updated curriculum resources for 2020-21, including all the content for Education Resource Center members AND resources for Sports Business Program members by downloading this zip file.  By downloading this file, you will not need to download any of the individual units below or the updated textbook files.

    This download includes:

    • All updated ERC resources 
    • All SBP content and materials
    • SCC’s digital textbook, Business of Sports & Entertainment – 2020-21 Edition (teacher and student versions)
    • All supplemental resources included with this year’s curriculum

    Download 2020-21 Combo Member Resources

    Lesson Plan Nascar

    Unit One:  2020 Updated Version

    Unit one of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry.

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit One Updates

    Stranger Things Lesson Plan

    Unit Two: 2020 Updated Version

    Unit two of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Two Updates

    Stranger Things Lesson Plan

    Unit Three: 2020 Updated Version

    Unit three of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Three Updates

    Stranger Things Lesson Plan

    Unit Four: 2020 Updated Version

    Unit four of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Four Updates

    Stranger Things Lesson Plan

    Unit Five: 2020 Updated Version

    Unit five of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Five Updates

    Stranger Things Lesson Plan

    Unit Six: 2020 Updated Version

    Unit six of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Six Updates

    Stranger Things Lesson Plan

    Unit Seven: 2020 Updated Version

    Unit seven of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Seven Updates

    Stranger Things Lesson Plan

    Unit Eight: 2020 Updated Version

    Unit eight of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Eight Updates

    Stranger Things Lesson Plan

    Unit Nine: 2020 Updated Version

    Unit nine of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Nine Updates

    Stranger Things Lesson Plan

    Unit Ten: 2020 Updated Version

    Unit ten of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Ten Updates

    Stranger Things Lesson Plan

    Unit Eleven: 2020 Updated Version

    Unit eleven of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Eleven Updates

    Stranger Things Lesson Plan

    Unit Twelve: 2020 Updated Version

    Unit twelve of this year’s curriculum is updated and ready for download!  This year’s edition features plenty of discussion opportunities surrounding the pandemic and its impact on the sports and entertainment industry. 

    This download includes:

    • Unit outline
    • Exam
    • PPTs
    • Supplemental resources

    Download Unit Twelve Updates

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