Spring Lesson Plans
Sports & Entertainment Marketing Class Resources
Lesson Plans
Minor League Baseball in Crisis: Understanding the Business of Pro Sports
Minor League Baseball was already at a crossroads prior to the COVID-19 outbreak as Major League Baseball had outlined a proposal that would result in the contraction of 42 MiLB teams. Now, with the threat posed by the cancelation of baseball games, revenue loss in minor league ballparks around the country could be catastrophic. Minor League Baseball is in crisis. How will teams respond?
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- MiLB in Crisis (PPT)
- MiLB in Crisis activity suggestion
Michael Jordan, Inc: Branding & Endorsement
ESPN’s docu-series chronicling Michael Jordan’s final season with the Chicago Bulls has officially surpassed Netflix’s ‘Tiger King’ as the most-watched documentary this year. This lesson plan provides several talking points relating to ‘The Last Dance’ and will help introduce key sports business concepts like industry growth, branding and endorsement.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Michael Jordan, Inc. (PPT)
Tiger King & The Streaming Wars: Competition
Our Tiger King & Streaming Wars lesson plan will help you to capture the hype surrounding Netflix’s breakout hit documentary, ‘Tiger King’, and discuss key entertainment business concepts like competition and the importance of a quality product.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Streaming Wars by the Numbers (PPT)
COVID-19 Lesson Plan #1: Industry Impact
Our COVID-19 Lesson Plan #1 will help guide learning on how the current health crisis impacts the sports and entertainment industry, covering concepts like revenue, expenses and economic impact.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- COVID-19 Industry Impact by the Numbers (PPT)
COVID-19 Lesson Plan #2: Industry Response
COVID-19 lesson plan #2 will help guide learning relating to the sports and entertainment industry’s response to the health crisis, covering concepts like ethics, community relations and athlete/entertainer foundations. This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- COVID-19 Industry Response by the Numbers (PPT)
Lesson Plan: Understanding Sponsorship (NASCAR)
With this guide, students will gain an understanding of the concept of sports sponsorship.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- NASCAR Sponsorship Activity (Student) (PPT)
Product Placement Lesson Plan: Product Placement (Seeing Stranger Things)
With this guide, students will learn about product placement in the popular Netflix show, Stranger Things. This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Product Placement: Seeing Stranger Things (PPT)
SportsBiz Madness Case Studies
Copies of all four case studies from this year’s SportsBiz Madness Case Study Competition are now available for free. Each year, our competitions are open to all Education Resource Center paid subscribers.
- Case Study #1 – Minor League Baseball Promotions Plan
- Case Study #2 – Olympic Games Sponsorship
- Case Study #3 – Advertising Campaign – New Balance
- Case Study #4 – Target Marketing – PGA Tour