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COVID-19

Marketing Currents

Whole Foods, Costco, Trader Joe’s Lead ‘The 6-Foot Economy’ (MC)

With 61% of Americans admitting they are still apprehensive about returning to physical supermarkets, a new study from Ipsos ranks Whole Foods Market, Costco and Trader Joe’s as the safest, cleanest options.  With the launch of the Consumer Health & Safety Index, Ipsos intends to track consumer perception about what Read more…

By Chris Lindauer, 3 years06/07/2020 ago
Competitive Edge

Report: Minor-league baseball season expected to be canceled due to COVID-19 (CE)

As Major League Baseball works toward a resolution to have an 82-game season this year, minor-league baseball is preparing for its fate during the COVID-19 pandemic.  When MLB announces a plan for the 2020 season, it appears the hammer will drop on MiLB. Click here to read the story at msn.com. Discussion Read more…

By Chris Lindauer, 3 years05/25/2020 ago
Competitive Edge

Report: PGA Tour restart could happen without fans in attendance (CE)

Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to help stem the financial tide left behind by the coronavirus. Read more…

By Chris Lindauer, 3 years04/12/2020 ago
Competitive Edge

WrestleMania in front of no crowd is a reminder that fans matter (CE)

The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country. Click here to read the story at sports.yahoo.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years04/06/2020 ago
Competitive Edge

Overwatch pivots to online-only matches, sees opportunity to grow with no live sports (CE)

While the NBA, NHL and MLB were confronted with the coronavirus pandemic in March, Overwatch executives had been dealing with the outbreak for two months already. As COVID-19 spread in China, where the league has four teams, and South Korea, where another is located, the U.S.-based esports league drastically altered Read more…

By Chris Lindauer, 3 years03/20/2020 ago
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