Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Zoom’s founder on how it beat the competition

Startup stories are usually told in one of two ways. The first: an entrepreneur is struck by sudden inspiration. There’s a montage of the founder scribbling ideas on a whiteboard and shaking hands with investors, and then boom—the founder stands triumphantly with confetti falling around them at Nasdaq. The second:

Read More »

The Psychology of Color in Marketing and Branding (MC)

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of

Read More »

COVID-19 Will Inspire a Dunkin’ 2.0 (MC)

Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at Discussion Questions: How has the COVID-19 crisis impacted restaurant chains like Dunkin? How do you think brands like

Read More »

Mastercard brings Priceless experiences lineup online (MC)

Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release. The online events series is hosted by Mastercard global ambassadors, including acoustic sessions with musician Camila

Read More »