Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Should brands be charging for brand experiences?

From Kraken rum’s Halloween haunted hotel to Ford’s go faster stunt driver experience, the world of brand experiences is richer and more varied than ever before. From entertainment and gaming, to pop-ups, theme parks, edutainment and more… brands across all sectors are increasingly turning to experiences as a core pillar of their marketing activity.

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15 Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers

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P&G Beauty launches BeautySphere metaverse platform

Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. Click here to read the story at fashionunited.com. Discussion Questions: What is a brand? Who is P&G? Who is P&G Beauty? What is the

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Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate

Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you

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