France releases scratch-and-sniff postage stamps that smell like French baguettes

France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic Summer Games in Paris. Click here to read the story at abcnews.com. Discussion Questions:

By Chris Lindauer, 12 months05/26/2024 ago

Branding

Switzerland Tourism gets logo design down to a tee

Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing its various dated logo variants with a ‘one brand’ approach and a versatile brand ecosystem that really pops. Click here Read more…

By Chris Lindauer, 1 year05/11/2024 ago

Hospitality, Travel and Tourism

France releases scratch-and-sniff postage stamps that smell like French baguettes

Switzerland Tourism gets logo design down to a tee