Marketing Currents - Business and Marketing Current Events
Category: Hospitality & Tourism

How Brand USA Markets America To Foreign Visitors

At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at

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Hyatt CEO says demand for travel is ‘alive and well’

After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal.  As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates –

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NYC to Launch $30 Million Tourism Marketing Campaign in June

New York City Mayor Bill de Blasio announced a $30 million tourism marketing blitz to start in June, the city’s largest-ever campaign to recharge a moribund industry that at one time employed 400,000 workers and injected $70 billion into the local economy. Click here to read the story at

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Visit Myrtle Beach Launches New Brand and Marketing Campaign

After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen. Click here to read the story at Discussion Questions: What

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