Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:
A national TikTok ban in the U.S. would put an end to tourism agencies’ growing investment in the platform and push them to redirect it into Meta and Google’s social platforms as well limit their ability to influence global conversations about their destination. Click here to read the story at
The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders. Click here to read the story at theguardian.com. Discussion Questions:
It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.” Click here to read the story at morningconsult.com. Discussion Questions:
Austin Wells loves to travel the world. But he doesn’t like long flights, jet lag or an unsettled routine. Click here to read the story at cnbc.com. Discussion Questions:
In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:
After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this
It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline. Click here to read the story at nytimes.com. Discussion Questions:
When they’re good, they’re iconic. When they’re bad — well, at least you can usually laugh. We’re talking destination campaigns — when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention. Click here to read the story at
If the shoe fits, stay right inside of it! DJ Khaled is unlocking one of his most treasured rooms — his shoe closet. Click here to read the story at nypost.com. Discussion Questions:
Twitter feed is not available at the moment.