Marketing Currents - Business and Marketing Current Events
Category: Hospitality & Tourism

Restoration Hardware dives into hotel business 

RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based

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Chase, Marriott Bonvoy Kick Off Contest on Pinterest

Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion?

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Visit Florida Embraces Marketing More Than Just Beaches and Disney

Early estimates suggest Florida is having a remarkable tourism recovery.  Click here to read the story at skift.com. Discussion Questions: What is destination marketing? Why is tourism important to Florida? How did COVID-19 impact tourism? Why is destination marketing important to places like Florida where tourism is such an important

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Marriott Sees Record Direct Bookings at Its Hotels

Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why

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