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Lesson 1.2 – Fandom

Competitive Edge

Bringing Fans Back to MLB Will Require Yogi Berra-Level Marketing Savvy (CE)

One of Pat Gallagher’s favorite quotes about baseball has long been attributed to Yogi Berra. “I love Yogi’s old quote where he said `You know, if people don’t want to come to the ballpark, you can’t stop them,’” Gallagher, the former marketing guru for the San Francisco Giants, says. Click here to read Read more…

By Chris Lindauer, 3 years06/07/2020 ago
Competitive Edge

America’s Most Passionate Sports Fans 2020 (CE)

America’s stadiums may be silent, but its fans aren’t, and the Cheeseheads of Green Bay are proving that they are the loudest of them all: The Lambeau loyalists come out on top in the Forbes ranking of the best fans in sports.  Measuring passion is a tricky thing. Crazy certainly Read more…

By Chris Lindauer, 3 years05/10/2020 ago
Competitive Edge

WrestleMania in front of no crowd is a reminder that fans matter (CE)

The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country. Click here to read the story at sports.yahoo.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years04/06/2020 ago
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