Competitive Edge - Sports & Entertainment Marketing News

WrestleMania in front of no crowd is a reminder that fans matter (CE)

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The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country.

Click here to read the story at sports.yahoo.com.

Discussion Questions:

  1. What is fandom?
  2. How do you think fandom fuels the popularity of sports and entertainment brands like WWE?
  3. Do you think not being able to attend sports and entertainment events as a result of the health crisis will eventually lead to a decrease in fandom? Why or why not?
  4. What is revenue?
  5. How do you think hosting an event like Wrestlemania without fans impacts WWE’s ability to generate revenue? Why is that significant?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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