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SneakerBiz

2.2 - Fandom

Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys

Justin Bieber has taken his love of hockey to new heights! The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/21/2024 ago
6.1 - Branding

Adidas sues golf league over ‘confusingly similar’ logo design

Adidas has entered yet another legal battle over its three-striped design, despite a history of mixed success in suing ‘similar’ brand logos. Click here to read the story at creativebloq.com. Discussion Questions:

By Chris Lindauer, 2 years10/07/2023 ago
11.1 - Functions of Communications

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years, according to a press release. Click here to read the Read more…

By Chris Lindauer, 2 years09/22/2023 ago
Brands

Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections

Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…

By Chris Lindauer, 2 years09/01/2023 ago
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