Competitive Edge - Sports & Entertainment Marketing News

Adidas sues golf league over ‘confusingly similar’ logo design


Adidas has entered yet another legal battle over its three-striped design, despite a history of mixed success in suing ‘similar’ brand logos.

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Discussion Questions:

  1. What is a brand?
  2. What does it mean to “protect” a brand?
  3. Why do you think it is important for a business like Adidas to protect their brand?
  4. What is a trademark?
  5. How might a trademark help a company to protect its brand?
  6. Why is Adidas suing LIV Golf?
  7. According to this story, what is Adidas claiming about LIV Golf’s logo?
  8. In your opinion, are the two logos “confusingly” similar? Why or why not?
  9. Adidas is notoriously aggressive in suing other brands for trademark infringement when it comes to their iconic three-stripe logo. Why do you think that might be?
  10. In your opinion, will Adidas’ image or brand reputation be damaged if they lose this case? Why or why not?
  11. How might LIV Golf be impacted if they were to lose the case? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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