Marketing Currents - Business and Marketing Current Events
Category: Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

Read More »

ChatGPT was 2023’s fastest-growing brand

Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023. Click here to read the story at thehustle.co. Discussion Questions:

Read More »

La-Z-Boy launches ‘Do Not Disturb’ decor

After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):

Read More »

The best (and worst) brand collaborations of 2023

In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at marketingbrew.com. Discussion Questions:

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC