Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

The Psychology of Color in Marketing and Branding (MC)

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of

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COVID-19 Will Inspire a Dunkin’ 2.0 (MC)

Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at Discussion Questions: How has the COVID-19 crisis impacted restaurant chains like Dunkin? How do you think brands like

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Mastercard brings Priceless experiences lineup online (MC)

Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release. The online events series is hosted by Mastercard global ambassadors, including acoustic sessions with musician Camila

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McDonald’s is investing about $200M to boost marketing (MC)

McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from the coronavirus shutdown. Click here to read the story at Discussion

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TikTok Boom! How the Exploding Social Media App Is Going Hollywood (MC)

On Tuesday, April 21, TikTok’s biggest star crossed the 50 million follower threshold. One day later, video conferencing from her bedroom in Connecticut, Charli D’Amelio has another milestone on her mind: her 16th birthday.  Caught up in her excitement about the festivities, D’Amelio doesn’t mention the appearance she has coming

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