Marketing Currents - Business and Marketing Current Events

TikTok Boom! How the Exploding Social Media App Is Going Hollywood (MC)


On Tuesday, April 21, TikTok’s biggest star crossed the 50 million follower threshold. One day later, video conferencing from her bedroom in Connecticut, Charli D’Amelio has another milestone on her mind: her 16th birthday. 

Caught up in her excitement about the festivities, D’Amelio doesn’t mention the appearance she has coming up on The Tonight Show, her second, where she will talk with host Jimmy Fallon about the dance she created in March to encourage people to stay home during the coronavirus pandemic. 

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Discussion Questions:

  1. Why do you think it took a while for TikTok to grow in popularity?
  2. Why do you think TikTok is exploding in popularity right now?
  3. Do you think TikTok will still be popular five years from now? Ten? Why or why not?
  4. What is influencer marketing? Can you think of a product or service you considered purchasing based on influencer marketing?
  5. This article suggests that Hollywood is going “all in” on TikTok. What do you think that means?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.