Marketing Currents - Business and Marketing Current Events

Burger King celebrates employees with customer thank yous (MC)


Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees from the general public and maintain most operations. This latest effort gives a nod of appreciation to those workers who have shown up to prepare and deliver meals, and may help to build community and loyalty among both employees and customers.

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Discussion Questions:

  1. Why are employees important to a business like Burger King?
  2. Why do you think Burger King chose to ask customers to thank employees for this campaign?
  3. How do you think consumers will respond to this campaign?
  4. How do you think employees will respond to this campaign?
  5. If you were a marketing professional working for one of your favorite brands (pick one), what would you do to thank frontline employees for working during the health crisis?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.