Competitive Edge
Category: Competitive Edge

NHL Sponsors Activate Around Stanley Cup Playoffs

More than two dozen NHL partners are activating playoff campaigns including Apple, Pepsi, Honda, Kellogg’s, Bud Light and MassMutual. Some are Canada only (Tim Horton’s, Nestle Canada and Budweiser) while others are launching efforts in both the U.S. and Canada, including Pepsi and Little Caesars pizza. Click here to read the story from

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The Rolling Stones Roll Into Rock And Retail

It’s only rock-and-roll retail but they like it. The Rolling Stones, once the bad boys of rock music and now elder statesmen best known for their extravagant (and expensive) world tours every time their bank accounts dip below nine figures, are getting into the retail business. Click here to read the story from

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NBA deepens tie with Oculus with new marketing rights

The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and NBA G League. Click here to read the story from sportsbusiness.com. Questions

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