Competitive Edge - Sports & Entertainment Marketing News

EA has seen the future of esports, and it’s shorter, celeb-filled, and for more than just dudes


With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up is unclear as the novel coronavirus continues to spread around the U.S., creating an uncertainty that reverberates down to brands that work closely with the league.

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Questions for Classroom Discussion:

  1. What are industry trends?
  2. Who is Electronic Arts?
  3. How has EA adjusted their business and marketing strategy to reflect a shift in industry trends as the esports industry continues to grow and evolve?
  4. What do you think EA hopes to accomplish with its new reality TV show?
  5. In your opinion, will this strategy help EA to reach esports fans? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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