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2020

8.2 - Sponsorship Strategies

How WWE engaged its worldwide fans and sponsors ahead of Summerslam 2020

It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of the coronavirus pandemic. Click here to read the store from thedrum.com. Questions Read more…

By Chris Lindauer, 5 years08/24/2020 ago
1.6 - Positioning

Can Ellen’s “Be Kind” Brand Survive a Not-Very-Nice Scandal?

Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…

By Chris Lindauer, 5 years08/24/2020 ago
3.1 - Revenue

Pepsi champions football fans stuck at home as sports marketing shifts focus

With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up Read more…

By Chris Lindauer, 5 years08/24/2020 ago
1.6 - Positioning

Can Ellen’s “Be Kind” Brand Survive a Not-Very-Nice Scandal?

Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…

By Chris Lindauer, 5 years08/22/2020 ago
Marketing Currents

Amazon Fresh opens first supermarket in Los Angeles with checkout in cart

Amazon is soft-launching a new supermarket Thursday, with a shopping cart that tallies up items as it enters the basket and enables instant checkout, and Alexa stations throughout the store you can ask questions. Amazon’s first Fresh store is a 35,000 square foot traditional supermarket, opening in a strip mall in Read more…

By Chris Lindauer, 5 years08/19/2020 ago
Marketing Currents

Walmart Joins Microsoft’s Bid for TikTok

Walmart is joining Microsoft’s bid to acquire TikTok. The big-box retailer confirmed on Thursday morning that it would add its muscle to the potential deal, one of several options that TikTok owner ByteDance is exploring following President Donald Trump’s move to ban the app in the U.S. Click here to read the story Read more…

By Chris Lindauer, 5 years08/19/2020 ago
Marketing Campaigns

Burger King celebrates Christmas in July in new campaign

With the ongoing global health crisis and high unemployment rates, many consumers are wondering when things will improve and a new normal will emerge. Burger King is tapping into this sentiment with its new campaign, including a video that shows consumers admitting that they are done with 2020 and a Read more…

By Chris Lindauer, 5 years08/17/2020 ago
Consumer Engagement

Barbie Shows Off Her COVID-19 Craft Projects

Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine.   With many consumers  still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed. Read more…

By Chris Lindauer, 5 years08/17/2020 ago
Advertising

Netflix’s Competitors Are Drastically Outspending It on TV Ads

As live sports and primetime programming went off the air this spring amid the COVID-19 pandemic, streaming services like Amazon (NASDAQ:AMZN) Prime Video and Disney’s (NYSE:DIS) Hulu and Disney+ saw an opportunity to offer TV viewers an alternative. TV ad spending among streaming services tripled in the first half of Read more…

By Chris Lindauer, 5 years08/17/2020 ago
Marketing Currents

Fans Can Win a Dunkin’ Refreshers RV for a Week

This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Americans have a chance at that much-needed and much-deserved travel re-do, with a moment of refresh out of the house and on the open road. Dunkin’ is tapping into the Read more…

By Chris Lindauer, 5 years08/17/2020 ago

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