Marketing Currents - Business and Marketing Current Events
Category: Consumer Engagement

Should brands be charging for brand experiences?

From Kraken rum’s Halloween haunted hotel to Ford’s go faster stunt driver experience, the world of brand experiences is richer and more varied than ever before. From entertainment and gaming, to pop-ups, theme parks, edutainment and more… brands across all sectors are increasingly turning to experiences as a core pillar of their marketing activity.

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15 Top Trends That Will Impact Marketing In 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers

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Coke’s Attempt To Engage With Gamers Flames Out On YouTube

In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here

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Nerds Candy and Dungeons & Dragons Make the Perfect Pair

The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons. Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters. Click here to read the story at the

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