Marketing Currents - Business and Marketing Current Events
Category: Marketing Campaigns

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022. Click here to read the story at prnewswire.com. Discussion Questions: Who is Spot Pet Insurance? Why is marketing important to a business like Spot Pet? What is digital

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Pepsi and IHOP Team Up for Limited-Edition Pepsi Maple Syrup Cola

Pepsi is celebrating pancake lovers everywhere with their latest limited-edition flavor. In partnership with restaurant chain IHOP, the soda giant has created Pepsi Maple Syrup Cola — a new beverage that they say “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” Click

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Aerie Flips the Social Media Algorithm Positive for Spring 2022

American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at businesswire.com. Discussion Questions: What are brand values?

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Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate

Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you

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9 campaigns that struck a chord in 2021

Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice on the emerging concept of a metaverse. A sense of

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