Competitive Edge
Category: Competitive Edge

Jurassic World: Dominion Disrupts the Winter Olympics in New TV Promo

The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands

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Racing Reimagined: Inside the Future of NASCAR

The high-pitched echo of 550-horsepower V8 engines bounces off the glass of the suites at Charlotte Motor Speedway. Thousands of empty grandstand seats line the front stretch as high-performance race cars, many nondescript except for the numbers on their sides, dive in and out of the turns and accelerate down the

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New Film Studio Will Be Built in Space by 2024

Space Entertainment Enterprise (S.E.E), the company co-producing Tom Cruise’s upcoming space movie, plan to launch a sports arena and production studio in zero gravity. Click here to read the story at variety.com. Discussion Questions: Why would a company want to build a film studio in space? What is publicity? How might the

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