Competitive Edge - Sports & Entertainment Marketing News

Here’s what it’s like watching an NBA game courtside — in the metaverse


Boston Celtics head coach Ime Udoka popped up from the team bench, and before I knew it, he was blocking my view. Indiana Pacers coach Rick Carlisle was close enough for me to see his Cole Haan shoes, and I saw a Lance Stephenson 3-pointer from an angle I’d never seen before.

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Discussion Questions:

  1. What is a product?
  2. Do you think an NBA game is an example of a product?
  3. How can technology impact the sports and entertainment product?
  4. How has technology impacted broadcasts of games?
  5. What is VR?
  6. What is the metaverse?
  7. Do you think digital and tech will change the way fans watch games in the future? Why or why not?
  8. In what other ways might the NBA and its teams benefit from the metaverse?
  9. Why do you think Meta (formerly known as Facebook) might be interested in getting involved in sports?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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