Competitive Edge - Sports & Entertainment Marketing News

Lay’s New Chips Are Made From Potatoes Grown in NFL Stadiums’ Soil


There’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums.

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Discussion Questions:

  1. What is fandom?
  2. How do you think fandom plays into the demand for this particular product?
  3. What is publicity?
  4. How might this promotion generate publicity for Lay’s potato chips?
  5. Why might that be important in the lead up to the Super Bowl?
  6. What is promotion?
  7. What are the different types of promotion?
  8. What type of promotion best describes a “special edition” product offering like this one from Lay’s potato chips?
  9. How is Lay’s using social media as part of this promotion?
  10. Why do you think social is important to the success of this promotion? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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