Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the Read more…
The Dairy Queen logo is instantly recognizable to anyone who has ever eaten the chain’s frozen treats to cool down on a hot summer day. The iconic cherry-red ellipse shape graces the more than 7,000 DQ locations around the world (via Dairy Queen). Click here to read the story at Read more…
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit. Click here to read the story at usatoday.com. Discussion Questions: Who is the FTC? How does the FTC help to protect consumers? Why is it Read more…