Marketing Currents - Business and Marketing Current Events

Wendy’s new location is an immersive experience


There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right?

Click here to read the story at

Discussion Questions:

  1. Where is Wendy’s new location (based on information from this news story)?
  2. What is the metaverse?
  3. Why are so many brands moving to the metaverse?
  4. Do you anticipate this will be a trend that will continue? Why or why not?
  5. What is brand loyalty?
  6. How might opening a new location in the metaverse help Wendy’s to build brand loyalty among consumers?
  7. What is consumer engagement?
  8. What is experiential marketing?
  9. What is gamification?
  10. How might this story illustrate those concepts?
  11. Based on what you learned from this news story, describe the user experience visiting Wendy’s new location in the metaverse.
  12. Would you visit a restaurant like Wendy’s in the metaverse? What would influence your decision whether to visit? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.