Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
This week Samsung unveiled its fourth generation of foldable phones the Galaxy Z Fold 4 and Galaxy Z Flip 4. Click here to read the story at medium.com. Discussion Questions: What is product management? Why is product management an important function of marketing? What is a product life cycle? What Read more…
Seven years after its debut in the country, the American pizza giant has formally shut its storesafter it failed to win over locals who preferred homegrown options, according to a report by Milano Today. Click here to read the story at cnn.com. Discussion Questions: What is international business? Why would Domino’s be interested Read more…
White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings. Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example Read more…
Summer isn’t over yet but pumpkin spice season is off to an earlier-than-ever start. The big picture: Despite this year’s record heat and the weeks left of summer, the arrival of pumpkin spice signals the unofficial start of fall for some. Click here to read the story at axios.com. Discussion Read more…
Google launched a campaign calling out Apple texting issues between iPhones and Android phones. For many iPhone users, there is a common annoyance when it comes to texting: A friend switches to Android and the message bubbles in the group chat turn green. Click here to read the story at Read more…