Marketing Currents - Business and Marketing Current Events
Category: Industry Trends

Buddy the Elf spaghetti meal kits available from Hello Fresh

For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products?

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Apple privacy changes prompt some advertisers to turn toward shoppable TV ads

No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing?

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JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to

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Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy

While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What

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This is what Starbucks’ 25th anniversary holiday cups look like

This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands?

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