Marketing Currents - Business and Marketing Current Events
Category: International Marketing

Domino’s tried to sell pizza to Italians. It failed

Seven years after its debut in the country, the American pizza giant has formally shut its storesafter it failed to win over locals who preferred homegrown options, according to a report by Milano Today. Click here to read the story at cnn.com. Discussion Questions: What is international business? Why would Domino’s be interested

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